When was AdRoll founded?

AdRoll was founded in 2006 and raised its 1st funding round 12 years after it was founded.

Where is AdRoll located?

AdRoll is headquartered in San Francisco, United States. It is registered at Dienvidkurzemes nov., Nīcas pag., Bernāti, "Vidussplītes".

Which legal entities is AdRoll associated with?

AdRoll is associated with ADROL and 1 other.

How many employees does AdRoll have?

As of Feb 28, 2026, the latest employee count at AdRoll is 167.

Is AdRoll a funded company?

AdRoll is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Dec 19, 2018.

When was the latest funding round of AdRoll?

AdRoll's latest funding was a $***** Series A round on Dec 19, 2018, with participation from 0 investor.

Where does AdRoll rank among its competitors?

AdRoll ranks 2nd amongst 65 active competitors, of which 12 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was AdYogi, which secured $35.3K in Dec, 2019.

Who are the top competitors of AdRoll?

AdRoll's top competitors include YouAppi, AppLift and Magnetic. Among them, AdYogi secured the most recent funding round in December, 2019.

AdRoll - 2026 Company Profile, Team, Funding & Competitors

AdRoll is a series A company based in San Francisco (United States), founded in 2006 by Aaron Bell. It operates as an E-commerce marketing platform for brands and agencies with personalized advertising solutions.. AdRoll has raised $3.43M in funding. The company has 65 active competitors, including 12 funded and 14 that have exited. Its top competitors include companies like YouAppi, AppLift and Magnetic.

Company Details

E-commerce marketing platform for brands and agencies with personalized advertising solutions. It offers a retargeting platform for ads across Facebook, Twitter, mobile, web, Yahoo, and Google AdX. It allows brands to create personalized ad campaigns based on their own website data.

Website: www.adroll.com/
Social
Registered Address: Dienvidkurzemes nov., Nīcas pag., Bernāti, "Vidussplītes"

Key Metrics

Founded Year

2006

Location

San Francisco, United States

Stage

Series A

Total Funding

$3.43M in 1 round

Latest Funding Round

Series A, Dec 19, 2018, $*****

Ranked

2^nd among 65 active competitors

Employee Count

167 as on Feb 28, 2026

Similar Companies

YouAppi & 120 more

View AdRoll's full profile

AdRoll is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ADROL CIN: 50203315221 , Latvia, Active	May 06, 2021	$1.09M (As on Dec 31, 2024)	19 (As on Dec 31, 2023)	-
NEXTROLL, INC. CIN: 205096965 , United States, Active		-	483 (As on Dec 31, 2022)	-

AdRoll has raised a total funding of $3.43M over 1 round.

Here is the list of recent funding rounds of AdRoll:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 19, 2018	7302475	Series A	6459294	2794870	2469599	7165434

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View details of AdRoll's funding rounds and investors

The founders of AdRoll is Aaron Bell.

Here are the details of AdRoll's key team members:

Aaron Bell: Former Founder and CEO of AdRoll and founder of 1 other company.

View details of AdRoll's Founder profiles and Board Members

AdRoll's employee count trend

AdRoll has 167 employees as of Feb 26. Here is AdRoll's employee count trend over the years:

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Top competitors of AdRoll include YouAppi, AppLift and Magnetic. Here is the list of Top 10 competitors of AdRoll, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	YouAppi 2011, Ra anana (Israel), Acquired	App discovery and distribution platform	$18.1M	Glilot Capital Partners, Flint Capital Solution ... & 12 others	67/100
2nd	AdRoll 2006, San Francisco (United States), Series A	E-commerce marketing platform for brands and agencies with personalized advertising solutions.	$3.43M	-	62/100
3rd	AppLift 2012, Berlin (Germany), Series A	Provider of programmatic advertising solutions for regulated industries and verticals	$20M	Prime Ventures, HitFox Group & 1 others	46/100
4th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	46/100
5th	RTB House 2012, Warsaw (Poland), Late Stage	Behavioural Re-Targeting	-	Cinven, Supercharge Capital	46/100
6th	ReTargeter 2009, San Francisco (United States), Acquired	Display advertising and retargeting	$3M	FJ Labs, Telnet Ventures & 4 others	45/100
7th	Revx 2015, Bengaluru (India), Acquired	Retargeting platform for mobile advertisements	$4M	Helion Venture Partners, Norwest & 3 others	45/100
8th	AdYogi 2015, Gurugram (India), Seed	Marketing automation solution	$78.5K	-	44/100
9th	ActionX 2012, New York City (United States), Acquired	Mobile app and cross-screen retargeting	$3M	SoftBank Capital, Verizon & 4 others	43/100
10th	TapCommerce 2012, New York City (United States), Acquired	Simplifying online shopping with secure payments and intuitive store creation	$11.7M	Bain Capital Ventures, RRE Ventures & 6 others	42/100