When was AdRoll founded?

AdRoll was founded in 2006 and raised its 1st funding round 8 years after it was founded.

Where is AdRoll located?

AdRoll is headquartered in San Francisco, United States. It is registered at Dienvidkurzemes nov., Nīcas pag., Bernāti, "Vidussplītes".

How many employees does AdRoll have?

As of Sep 30, 2026, the latest employee count at AdRoll is 141.

Is AdRoll a funded company?

AdRoll is a funded company, having raised a total of $89M across 2 funding rounds to date. The company's 1st funding round was a $***** Series C round, raised on Apr 21, 2014.

When was the latest funding round of AdRoll?

AdRoll's latest funding was a $***** Series C round on Dec 19, 2018, with participation from 0 investor.

Where does AdRoll rank among its competitors?

AdRoll ranks 2nd amongst 63 active competitors, of which 11 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Tomi.ai, which secured $1M in Jun, 2021.

Who are the top competitors of AdRoll?

AdRoll's top competitors include Magnetic, YouAppi and Revx. Among them, Tomi.ai secured the most recent funding round in June, 2021.

AdRoll - 2026 Company Profile, Team, Funding & Competitors

AdRoll is a series C company based in San Francisco (United States), founded in 2006 by Aaron Bell. It operates as an E-commerce marketing platform for brands and agencies with personalized advertising solutions.. AdRoll has raised $89M in funding from Foundation Capital. The company has 63 active competitors, including 11 funded and 14 that have exited. Its top competitors include companies like Magnetic, YouAppi and Revx.

Company Details

E-commerce marketing platform for brands and agencies with personalized advertising solutions. It offers a retargeting platform for ads across Facebook, Twitter, mobile, web, Yahoo, and Google AdX. It allows brands to create personalized ad campaigns based on their own website data.

Website: www.adroll.com/
Social
Registered Address: Dienvidkurzemes nov., Nīcas pag., Bernāti, "Vidussplītes"

Key Metrics

Founded Year

2006

Location

San Francisco, United States

Stage

Series C

Total Funding

$89M in 2 rounds

Latest Funding Round

Series C, Dec 19, 2018, $*****

Investors

Foundation Capital & 7 more

Ranked

2^nd among 63 active competitors

Employee Count

141 as on Sep 30, 2026

Similar Companies

Magnetic & 118 more

View AdRoll's full profile

AdRoll is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ADROL CIN: 50203315221 , Latvia, Active	May 06, 2021	€1M - €10M (As on Dec 31, 2024)	19 (As on Dec 31, 2023)	-
NEXTROLL, INC. CIN: 205096965 , United States, Active		-	247 (As on Dec 31, 2024)	-

AdRoll has raised a total funding of $89M over 2 rounds. Its first funding round was on Apr 21, 2014. AdRoll has 7 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of AdRoll:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 19, 2018	7125829	Series C	7474629	7246336	4941556	4547707
Apr 21, 2014	5502738	Series C	3508525	8932749	Foundation Capital	IVP & 6 more

Access funding benchmarks and valuations. Sign up today!

View details of AdRoll's funding rounds and investors

The founders of AdRoll is Aaron Bell.

Here are the details of AdRoll's key team members:

Aaron Bell: Former Founder and CEO of AdRoll and founder of 1 other company.

View details of AdRoll's Founder profiles and Board Members

AdRoll's employee count trend

AdRoll has 141 employees as of Sep 26. Here is AdRoll's employee count trend over the years:

Uncover AdRoll's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of AdRoll include Magnetic, YouAppi and Revx. Here is the list of Top 10 competitors of AdRoll, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
2nd	AdRoll 2006, San Francisco (United States), Series C	E-commerce marketing platform for brands and agencies with personalized advertising solutions.	$89M	Northgate Capital, Foundation Capital & 6 others	65/100
3rd	YouAppi 2011, Ra anana (Israel), Acquired	App discovery and distribution platform	$18.1M	Glilot Capital Partners, Flint Capital Solution ... & 12 others	69/100
4th	Revx 2015, Bengaluru (India), Acquired	Retargeting platform for mobile advertisements	$4M	Helion Venture Partners, Norwest & 3 others	56/100
5th	AppLift 2012, Berlin (Germany), Series A	Provider of programmatic advertising solutions for regulated industries and verticals	$20M	Prime Ventures, HitFox Group & 1 others	52/100
6th	RTB House 2012, Warsaw (Poland), Late Stage	Behavioural Re-Targeting	-	Cinven, Supercharge Capital & 1 others	47/100
7th	Vizury 2008, Bengaluru (India), Acquired	Provides a marketing, and advertising platform	$25.1M	NGP Capital, Intel Capital & 13 others	44/100
8th	Veloxity 2013, Sunnyvale (United States), Seed	Consumer intelligence and ad targeting solution	$270K	-	43/100
9th	Tomi.ai 2019, New York City (United States), Seed	Provider of predictive marketing platform leveraging first-party data and machine learning	$1M	Start Capital, Flashpoint & 4 others	40/100
10th	TapCommerce 2012, New York City (United States), Acquired	Simplifying online shopping with secure payments and intuitive store creation	$11.7M	RRE Ventures, Bain Capital Ventures & 6 others	39/100