Where is Magnetic located?

Magnetic is headquartered in New York City, United States.

How many employees does Magnetic have?

As of Aug 31, 2026, the latest employee count at Magnetic is 109.

Is Magnetic a funded company?

Magnetic is a funded company, having raised a total of $47.8M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of Magnetic?

Magnetic's latest funding was a $***** Series C round on Mar 29, 2017, with participation from 0 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.13B in funding in 2026 to date.

Where does Magnetic rank among its competitors?

Magnetic ranks 6th amongst 1422 active competitors, of which 233 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Magnetic?

Magnetic's top competitors include Klaviyo, Rokt Technologies and Riskified. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Magnetic - 2026 Company Profile, Team, Funding & Competitors

Company Details

Magnetic is a search retargeting company that uses search data queries and its own real-time-bidder to buy audiences who have signaled either interest or purchase intent. Advertisers can engage users outside the search engine with creative messages. Also provides ecommerce sites, new sites and social network retargeting solution. Acquired Cognitive Match (May, 2014), a retargeting technology company which enabled marketers to build real-time ads based on product feeds, keywords, audience intent etc. Merged with Mybuys in May 2015.

Website: magnetic.com
Social
Email ID: *****@magnetic.com

Key Metrics

Founded Year

2008

Location

New York City, United States

Stage

Acquired

Total Funding

$47.8M in 5 rounds

Latest Funding Round

Series C, Mar 29, 2017, $*****

Investors

Edison Partners & 15 more

Ranked

6^th among 1422 active competitors

Employee Count

109 as on Aug 31, 2026

Investment & Acquisitions

RentoMojo & 6 more

Similar Companies

Klaviyo & 1855 more

Exit Details

Acquired by Deloitte (Sep 10, 2018)

View Magnetic's full profile

Magnetic is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Magnetic Corporation CIN: 593478314 , Belgium, Active	Dec 31, 2007	-	7 (As on Dec 31, 2011)	-

Magnetic got acquired by Deloitte on Sep 10, 2018.

Click here to take a look at Magnetic's acquisition in detail

Magnetic has raised a total funding of $47.8M over 5 rounds. Magnetic has 15 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Magnetic:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 29, 2017	8610664	Series C	3886531	3987493	1609286	5612449
May 20, 2015	9432518	Series C	2352855	7702120	7876906	CRV & 2 more
Jun 07, 2012	4265312	Series B	2969735	4075231	Edison Partners	NYC Seed & 5 more

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View details of Magnetic's funding rounds and investors

The founders of Magnetic is Joshua Shatkin-Margolis.

Here are the details of Magnetic's key team members:

Joshua Shatkin-Margolis: Founder of Magnetic.

View details of Magnetic's Founder profiles and Board Members

Magnetic's employee count trend

Magnetic has 109 employees as of Aug 26. Here is Magnetic's employee count trend over the years:

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Top competitors of Magnetic include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Magnetic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
3rd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 22 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
6th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	ORIX, Raptor Group & 14 others	70/100
7th	AdRoll 2006, San Francisco (United States), Series C	E-commerce marketing platform for brands and agencies with personalized advertising solutions.	$89M	Foundation Capital, Northgate Capital & 6 others	69/100
8th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.95M	Cornerstone Ventures, Catalyst Trusteeship ... & 36 others	68/100
10th	Monetate 2008, Philadelphia (United States), Acquired	Platform offering end to end personalized solution for businesses	$43.9M	Floodgate, OpenView & 11 others	67/100

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Magnetic has made 2 investments in companies including RentoMojo and Pluto. Magnetic has also acquired 5 companies including MyBuys and Cognitive Match.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 21, 2024	Investments	RentoMojo	2014	Bengaluru (India)
Feb 07, 2024	Investments	Pluto	2021	Copenhagen (Denmark)
May 20, 2015	Acquisition	MyBuys	2006	San Mateo (United States)