When was Alliance Data founded?

Alliance Data was founded in 1996 and raised its 1st funding round 3 years after it was founded.

Where is Alliance Data located?

Alliance Data is headquartered in Plano, United States.

How many employees does Alliance Data have?

As of Mar 31, 2026, the latest employee count at Alliance Data is 4002.

Is Alliance Data a funded company?

Alliance Data is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on 1999.

When was the latest funding round of Alliance Data?

Alliance Data's latest funding was a $***** Series A round on 1999, with participation from 1 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.6B in funding in 2026 to date.

Where does Alliance Data rank among its competitors?

Alliance Data ranks 30th amongst 342 active competitors, of which 57 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was TapClicks, which secured an undisclosed amount in Jan, 2023.

Who are the top competitors of Alliance Data?

Alliance Data's top competitors include Permutive, Acxiom and Eyeota. Among them, TapClicks secured the most recent funding round in January, 2023.

Alliance Data - 2026 Company Profile, Funding & Competitors

Alliance Data is a series A company based in Plano (United States), founded in 1996. It operates as a Data-driven marketing & loyalty solutions provider. Alliance Data has raised an undisclosed amount in funding. The company has 342 active competitors, including 57 funded and 75 that have exited. Its top competitors include companies like Permutive, Acxiom and Eyeota.

Company Details

Alliance Data Systems provides marketing, loyalty, and credit solutions that use the power of data to achieve results for clients. The company operates through three segments LoyaltyOne, Epsilon, and Private Label Services and Credit. The LoyaltyOne segment owns and operates a reward program and brand loyalty program, the Epsilon segment provides integrated direct marketing solutions and private label services and credit provides risk management solutions. Some of Alliance& Data Systems' latest acquisitions include Conversant, Inc., brand loyalty-int, and Aspen Marketing Services. In 2019, the company recorded annual revenues of $6.58B, and a net profit of $0.27B.

Website: alliancedata.com
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Key Metrics

Founded Year

1996

Location

Plano, United States

Stage

Series A

Latest Funding Round

Series A, 1999, $*****

Investors

ValueAct Capital & 1 more

Ranked

30^th among 342 active competitors

Employee Count

4,002 as on Mar 31, 2026

Investment & Acquisitions

Xverse & 7 more

Similar Companies

Permutive & 298 more

View Alliance Data's full profile

Alliance Data is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Alliance Data Systems CIN: - , Belgium, Active		-	-	-

Alliance Data has raised funding over 1 round. Its latest funding round was a Series A round on 1999 for $*****. 1 investor participated in its latest round. Alliance Data has 2 institutional investors.

Here is the list of recent funding rounds of Alliance Data:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
1999	4307	Series A	7665	6501	5692	4236

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Alliance Data's employee count trend

Alliance Data has 4,002 employees as of Mar 26. Here is Alliance Data's employee count trend over the years:

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Top competitors of Alliance Data include Permutive, Acxiom and Eyeota. Here is the list of Top 10 competitors of Alliance Data, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Permutive 2013, London (United Kingdom), Series C	Provider of ad data management platform	$116M	SoftBank Vision Fund, Octopus Ventures & 13 others	67/100
2nd	Acxiom 1969, Little Rock (United States), Public	AI based marketing data management platform	-	Silver Lake, ValueAct Capital & 1 others	63/100
3rd	Eyeota 2010, Sydney (Australia), Acquired	Audience targeting data	$19.5M	Jolt Capital, Qualgro & 8 others	61/100
4th	TapClicks 2011, San Jose (United States), Series A	Provider of marketing operations platform with reporting, analytics, and workflow tools	$23.5M	Boathouse Capital, IVA Ventures & 2 others	61/100
5th	BlueConic 2010, Boston (United States), Series B	Cloud based provider of customer data platform to enterprises	$30.6M	Sigma Prime Ventures, Spring Lake Equity Partners ... & 4 others	60/100
6th	Disqo 2014, Los Angeles (United States), Series B	Provider of market research and data analytics services	$98.5M	Alpha Edison, Sageview Capital & 3 others	58/100
7th	Bombora 2014, New York City (United States), Acquired	Intent data aggregator for B2B marketers and publishers	-	Runway Growth Capital, Alpine Meridian & 4 others	58/100
8th	mParticle 2012, New York City (United States), Acquired	Platform offering data management software	$272M	Bowery Capital, Harmony Partners & 28 others	58/100
9th	Tru Optik 2013, Stamford (United States), Acquired	Provides real-time predictive audience intelligence	$13.5M	Progress Ventures, Mithera Capital & 10 others	55/100
10th	Connexity 1996, Los Angeles (United States), Acquired	Performance marketing platform connecting retailers with high-value customers for incremental revenue	$3.25M	Rincon Venture Partners, WhiteHorse Capital ... & 5 others	55/100
30th	Alliance Data 1996, Plano (United States), Series A	Data-driven marketing & loyalty solutions provider	-	ValueAct Capital, Welsh, Carson, Anderson & Stowe	47/100

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Alliance Data has made 1 investments in companies including Xverse. Alliance Data has also acquired 7 companies including LON and Bread.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 10, 2023	Investments	Xverse	2021	Hong Kong (China)
Dec 04, 2020	Acquisition	LON	2019	London (United Kingdom)
Oct 28, 2020	Acquisition	Bread	2017	New York City (United States)