When was Permutive founded?

Permutive was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is Permutive located?

Permutive is headquartered in London, United Kingdom. It is registered at Drapers House, 76-78 Clerkenwell Road, London, England, EC1M 5QA.

Who is the current CEO of Permutive?

Joseph Root of Permutive. They have also founded 1 company.

Which legal entities is Permutive associated with?

Permutive is associated with Permutive Limited.

How many employees does Permutive have?

As of Jun 30, 2026, the latest employee count at Permutive is 108.

Is Permutive a funded company?

Permutive is a funded company, having raised a total of $116M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 22, 2015.

When was the latest funding round of Permutive?

Permutive's latest funding was a $***** Series C round on Oct 25, 2021, with participation from 5 investors.

What is the annual revenue of Permutive?

Annual revenue of Permutive is between £10M and £50M as on Jan 31, 2024

Where does Permutive rank among its competitors?

Permutive ranks 1st amongst 322 active competitors, of which 59 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was TapClicks, which secured an undisclosed amount in Jan, 2023.

Who are the top competitors of Permutive?

Permutive's top competitors include Acxiom, mParticle and TapClicks. Among them, TapClicks secured the most recent funding round in January, 2023.

Permutive - 2026 Company Profile, Team, Funding, Competitors & Financials

Permutive is a series C company based in London (United Kingdom), founded in 2013 by Timothy Sproot and Joseph Root. It operates as a Provider of ad data management platform. Permutive has raised $116M in funding from investors like Y Combinator, Octopus Ventures and Entrepreneur First. The company has 322 active competitors, including 59 funded and 70 that have exited. Its top competitors include companies like Acxiom, mParticle and TapClicks.

Company Details

Provider of ad data management platform. It offers its solutions to advertisers and publishers that help in controlling the data related to advertisements and audiences. It has functionalities including bug fixer and crisis mode which predicts the data breaches and malfunctions.

Website: permutive.com
Social
Email ID: *****@permutive.com
Phone Number: +44 **********
Registered Address: Drapers House, 76-78 Clerkenwell Road, London, England, EC1M 5QA

Key Metrics

Founded Year

2013

Location

London, United Kingdom

Stage

Series C

Total Funding

$116M in 4 rounds

Latest Funding Round

Series C, Oct 25, 2021, $*****

Investors

Y Combinator & 14 more

Ranked

1^st among 322 active competitors

Annual Revenue

£10M - £50M as on Jan 31, 2024

Employee Count

108 as on Jun 30, 2026

Similar Companies

mParticle & 295 more

View Permutive's full profile

Permutive is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Permutive Limited CIN: 8738815 , United Kingdom, Active	Oct 17, 2013	£10M - £50M (As on Jan 31, 2024)	89 (As on Jan 31, 2024)

Permutive has raised a total funding of $116M over 4 rounds. Its first funding round was on May 22, 2015. Its latest funding round was a Series C round on Oct 25, 2021 for $*****. 5 investors participated in its latest round. Permutive has 14 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Permutive:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 25, 2021	7967450	Series C	2916934	7724431	2491132	6403569
Jul 08, 2020	1048705	Series B	3512301	4524717	9445908	EQT
Jan 12, 2018	8350947	Series A	5782301	9782341	Entrepreneur First & 1 more	EQT

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View details of Permutive's funding rounds and investors

The founders of Permutive are Timothy Sproot and Joseph Root. Joseph Root is the CEO of Permutive.

Here are the details of Permutive's key team members:

Timothy Sproot: Co-Founder of Permutive. They serve on the board of 1 company.
Joseph Root: Co-Founder & CEO of Permutive. They serve on the board of 1 company.

Permutive's Board of Directors

Permutive's board has 2 active members. Timothy Sproot and Joseph Root are part of team.

Here is the list of Permutive's board of directors:

Name	Type	Representing	Status	Duration
Timothy Sproot	Team	-	Current	12y 7m
Joseph Root	Team	-	Current	12y 8m

View details of Permutive's Founder profiles and Board Members

Permutive's employee count trend

Permutive has 108 employees as of Jun 26. Here is Permutive's employee count trend over the years:

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Top competitors of Permutive include Acxiom, mParticle and TapClicks. Here is the list of Top 10 competitors of Permutive, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Permutive 2013, London (United Kingdom), Series C	Provider of ad data management platform	$116M	Kreos Capital, ACE & Company & 13 others	69/100
2nd	Acxiom 1969, Little Rock (United States), Public	AI based marketing data management platform	-	Silver Lake, ValueAct Capital & 1 others	67/100
3rd	mParticle 2012, New York City (United States), Acquired	Platform offering data management software	$272M	Bowery Capital, Harmony Partners & 28 others	66/100
4th	TapClicks 2011, San Jose (United States), Series A	Provider of marketing operations platform with reporting, analytics, and workflow tools	$23.5M	Boathouse Capital, IVA Ventures & 2 others	65/100
5th	Eyeota 2010, Sydney (Australia), Acquired	Audience targeting data	$19.5M	Global Brain, Project A & 8 others	65/100
6th	Dstillery 2008, New York City (United States), Series C	Targeted DSP and DMP	$64.4M	NewSpring, Menlo Ventures & 9 others	62/100
7th	Adverity 2015, Vienna (Austria), Series D	Provider of a platform for marketing data integration and intelligence	$166M	Sapphire Ventures, Mangrove Capital Partners ... & 8 others	62/100
8th	Disqo 2014, Los Angeles (United States), Series B	Provider of market research and data analytics services	$98.5M	Alpha Edison, Sageview Capital & 3 others	62/100
9th	Resonate 2008, Reston (United States), Series C	Provider of AI-powered consumer data and insights for business decisions	$37M	Greycroft, Revolution & 4 others	61/100
10th	BlueConic 2010, Boston (United States), Series B	Cloud based provider of customer data platform to enterprises	$30.6M	Sigma Prime Ventures, Vista Equity Partners ... & 4 others	58/100