Where is mParticle located?

mParticle is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of mParticle?

Michael Katz of mParticle. They have also founded 1 company and are angel investors in 3 startups.

How many employees does mParticle have?

As of Mar 31, 2026, the latest employee count at mParticle is 114.

Is mParticle a funded company?

mParticle is a funded company, having raised a total of $272M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round.

How much is mParticle worth?

The last known valuation of mParticle was $***** as of Oct 05, 2021.

When was the latest funding round of mParticle?

mParticle's latest funding was a $***** Series E round on Oct 05, 2021, with participation from 3 investors.

Where does mParticle rank among its competitors?

mParticle ranks 11th amongst 864 active competitors, of which 142 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured an undisclosed amount in Jul, 2025.

Who are the top competitors of mParticle?

mParticle's top competitors include Capillary Technologies, Twilio and Segment. Among them, Hightouch secured the most recent funding round in July, 2025.

mParticle - 2026 Company Profile, Team, Funding & Competitors

Q: Is mParticle an acquired company?

mParticle got acquired by Rokt Technologies on Jan 17, 2025.

Company Details

Platform offering data management software. The platform leverages API to collect customer data and connect it to the customer data platform. It helps in collecting, cleaning and connecting customer data to AB testing and analytics tools for experiments throughout the product lifecycle, thereby generating insights to improve conversions. It helps to understand user engagement, improve customer experience and make decisions based on customer data.

Website: www.mparticle.com/
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Registered Address: New York, New York

Key Metrics

Founded Year

2012

Location

New York City, United States

Stage

Acquired

Total Funding

$272M in 10 rounds

Latest Funding Round

Series E, Oct 05, 2021, $*****

Last Known Valuation

$***** as on Oct 05, 2021

Investors

Bowery Capital & 28 more

Ranked

11^th among 864 active competitors

Employee Count

114 as on Mar 31, 2026

Investment & Acquisitions

Vidora & 2 more

Similar Companies

Capillary Technologies & 1058 more

Exit Details

Acquired by Rokt Technologies (Jan 17, 2025)

View mParticle's full profile

mParticle is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MPARTICLE INC. CIN: 460543483 , United States, Active	Dec 31, 1999	-	140 (As on Dec 31, 2024)	-

mParticle got acquired by Rokt Technologies on Jan 17, 2025 at an acquisition amount of $300M.

Click here to take a look at mParticle's acquisition in detail

mParticle has raised a total funding of $272M over 10 rounds. Its latest funding round was a Series E round on Oct 05, 2021 for $*****. 3 investors participated in its latest round. mParticle has 27 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of mParticle:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 05, 2021	8692990	Series E	2652918	8832307	9825984	3217681
Feb 25, 2020	8110370	Series D	6407320	9691299	2599309	3300645
Dec 08, 2017	3049724	Series C	1140078	4667958	FJ Labs	5421423

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View details of mParticle's funding rounds and investors

The founders of mParticle are Michael Katz, Andrew Katz and Dave Myers. Michael Katz is the CEO of mParticle.

Here are the details of mParticle's key team members:

Michael Katz: CEO | Co-founder of mParticle. They are also an angel investor in 3 startups and serve on the board of 1 company.
Andrew Katz: CTO & Co-Founder of mParticle.
Dave Myers: COO & CO-FOUNDER of mParticle.

View details of mParticle's Founder profiles and Board Members

mParticle's employee count trend

mParticle has 114 employees as of Mar 26. Here is mParticle's employee count trend over the years:

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Top competitors of mParticle include Capillary Technologies, Twilio and Segment. Here is the list of Top 10 competitors of mParticle, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 34 others	81/100
2nd	Twilio 2008, San Francisco (United States), Public	Cloud based omnichannel communication and customer engagement platform	$240M	T. Rowe Price, Union Square Ventures & 40 others	81/100
3rd	Segment 2011, San Francisco (United States), Acquired	Cloud-based customer data platform	$300M	Accel, Google Ventures & 18 others	77/100
4th	Hightouch 2019, San Francisco (United States), Series C	Provider of a customer data and AI platform for marketing	$172M	Sapphire Ventures, Amplify Partners & 20 others	72/100
5th	Treasure Data 2011, Mountain View (United States), Acquired	Provider of an AI-native platform for marketing, data, and customer engagement	$301M	Scale Venture Partners, SoftBank & 11 others	72/100
6th	Census 2018, San Francisco (United States), Acquired	Cloud based customer data management platform	$80.3M	Sequoia Capital, Tiger Global Management ... & 25 others	72/100
7th	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 41 others	71/100
8th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 17 others	71/100
9th	Permutive 2013, London (United Kingdom), Series C	Provider of ad data management platform	$116M	SoftBank Vision Fund, Octopus Ventures & 13 others	69/100
10th	TapClicks 2011, San Jose (United States), Series A	Provider of marketing operations platform with reporting, analytics, and workflow tools	$23.5M	Boathouse Capital, IVA Ventures & 2 others	66/100
11th	mParticle 2012, New York City (United States), Acquired	Platform offering data management software	$272M	Harmony Partners, Harmony Venture Partners ... & 27 others	66/100

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mParticle has acquired 3 companies including Vidora, Indicative and Indicative. mParticle has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 03, 2022	Acquisition	Vidora	2012	San Francisco (United States)
Jan 12, 2022	Acquisition	Indicative	2013	New York City (United States)
Apr 08, 2008	Acquisition	Indicative	2013	New York City (United States)