mParticle - About the company
mParticle is an acquired company based in New York City (United States), founded in 2012 by Jillian Burnett. It operates as a Platform offering data management software. mParticle has raised $272M in funding from investors like Bowery Capital, Greylock Partners and Bain Capital Ventures, with last known valuation of $*****. The company has 990 active competitors, including 141 funded and 145 that have exited. Its top competitors include companies like Capillary Technologies, Twilio and Hightouch.
Company Details
Platform offering data management software. The platform leverages API to collect customer data and connect it to the customer data platform. It helps in collecting, cleaning and connecting customer data to AB testing and analytics tools for experiments throughout the product lifecycle, thereby generating insights to improve conversions. It helps to understand user engagement, improve customer experience and make decisions based on customer data.
- Website
- www.mparticle.com/
- Social
- Registered Address
- New York, New York
Key Metrics
Founded Year
2012
Location
New York City, United States
Stage
Acquired
Total Funding
$272M in 10 rounds
Latest Funding Round
Last Known Valuation
$***** as on Oct 05, 2021
Investors
Ranked
23rd among 990 active competitors
Employee Count
94 as on Sep 30, 2026
Similar Companies
Exit Details
Acquired by Rokt Technologies (Jan 17, 2025)
Legal entities associated with mParticle
mParticle is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MPARTICLE INC. CIN: 460543483 , United States, Active | Dec 31, 1999 | - | 140 (As on Dec 31, 2024) | - |
mParticle's acquisition details
mParticle got acquired by Rokt Technologies on Jan 17, 2025 at an acquisition amount of $*****.
Click here to take a look at mParticle's acquisition in detail
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mParticle's funding and investors
mParticle has raised a total funding of $272M over 10 rounds. Its latest funding round was a Series E round on Oct 05, 2021 for $*****. 3 investors participated in its latest round. mParticle has 28 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of mParticle:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 05, 2021 | 3575235 | Series E | 4549659 | 5753701 | 9870171 | 9737061 |
Feb 25, 2020 | 3367455 | Series D | 2573813 | 9043517 | 8299879 | 7039144 |
Dec 08, 2017 | 9560377 | Series C | 2030574 | 8648277 | 1998576 |
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mParticle's founders and board of directors
Founder? Claim ProfileThe founders of mParticle is Jillian Burnett.
Here are the details of mParticle's key team members:
- Jillian Burnett: COO & CO-FOUNDER of mParticle.
View details of mParticle's Founder profiles and Board Members
mParticle's employee count trend
mParticle has 94 employees as of Sep 26. Here is mParticle's employee count trend over the years:
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mParticle's Competitors and alternates
Top competitors of mParticle include Capillary Technologies, Twilio and Hightouch. Here is the list of Top 10 competitors of mParticle, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Capillary Technologies 2008, Bengaluru (India), Public | AI powered loyalty management software for enterprises | $144M | 82/100 | |
2nd |  Twilio 2008, San Francisco (United States), Public | Cloud based omnichannel communication and customer engagement platform | $240M | 80/100 | |
3rd | Hightouch 2019, San Francisco (United States), Series D | Provider of an AI-powered marketing and customer data platform | $322M | 73/100 | |
4th | Acquia 2007, Boston (United States), Acquired | Provider of a digital experience platform for content, community, and commerce | $174M | 72/100 | |
5th | Permutive 2013, London (United Kingdom), Series C | Provider of ad data management platform | $116M | 70/100 | |
6th | Provider of customer data platform with AI-powered insights and orchestration | $117M | 70/100 | ||
7th |  Common Room 2020, Seattle (United States), Acquired | Provider of software unifying customer data and buyer intent signals | $52.9M | 69/100 | |
8th |  Treasure Data 2011, Mountain View (United States), Acquired | Provider of an AI-native platform for marketing, data, and customer engagement | $301M | 67/100 | |
9th | Acxiom 1969, Little Rock (United States), Public | AI based marketing data management platform | - | 67/100 | |
10th | FirstHive 2009, Atlanta (United States), Series A | Provider of an AI-powered platform for customer data unification and analysis | $9.13M | 67/100 | |
23rd |  mParticle 2012, New York City (United States), Acquired | Platform offering data management software | $272M | 62/100 |
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mParticle's Investments and acquisitions
mParticle has acquired 3 companies including Vidora, Indicative and Indicative. mParticle has not made any investments as of now.Here is the list of its acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 03, 2022 | Acquisition | 2012 | San Francisco (United States) | |
Jan 12, 2022 | Acquisition | 2013 | New York City (United States) | |
Apr 08, 2008 | Acquisition | 2013 | New York City (United States) |
Want to know more about where corporates are investing? Sign up today!Reports related to mParticle
Here is the latest report on mParticle's sector:
News related to mParticle
Filter this listMedia has covered mParticle for 1 event in last 1 year, It was about company updates.
•
Rokt mParticle Expands Access to Match Boost and Composable AudiencesMarTech Series•Mar 11, 2026•mParticle, Rokt Technologies
•
Observe Closes $156 Million Series C as Enterprises Shift to AI-Powered Observability at Scaleintelligence360•Aug 18, 2025•Observe, Tekion, Dialpad, mParticle
•
Bloomreach Appoints Kris Fagan as Vice President to Spearhead Growth Across APACTech Business News•Mar 19, 2025•BloomReach, mParticle
•
Rokt’s $300 Million Merger with mParticleGlobal Legal Chronicle•Feb 19, 2025•mParticle, Rokt Technologies
•
Customer Data Firm mParticle Acquired for $300mMrWeb•Feb 12, 2025•mParticle, Rokt Technologies, Vidora, AfterSell
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Rokt Acquires mParticle in $300M Deal to Transform Ecommerce Data AnalyticsAlleyWatch•Jan 17, 2025•Rokt Technologies, mParticle
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Offsite Raises $3 Million To Reconnect Remote and Hybrid Companies Through In-Person ExperiencesBusinessFortNight•Jul 18, 2023•Offsite, Automattic, Forum Ventures, Right Side Capital Management and 13 others
•
Paytronix and mparticle Partnership Helps Brands Unlock the Value of their Loyalty DataGlobeNewswire•Mar 21, 2023•Paytronix, mParticle
•
Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty communityPR Newswire•Mar 09, 2023•Treatwell, mParticle
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