When was AppCard founded?

AppCard was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is AppCard located?

AppCard is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of AppCard?

Yair Goldfinger of AppCard. They are also angel investors in 3 startups.

How many employees does AppCard have?

As of Apr 30, 2026, the latest employee count at AppCard is 126.

Is AppCard a funded company?

AppCard is a funded company, having raised a total of $26.5M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on 2012.

When was the latest funding round of AppCard?

AppCard's latest funding was a $***** Series B round on Feb 25, 2016, with participation from 5 investors.

Where does AppCard rank among its competitors?

AppCard ranks 15th amongst 841 active competitors, of which 87 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Talon One, which secured $135M in Jul, 2025.

Who are the top competitors of AppCard?

AppCard's top competitors include Capillary Technologies, Paytronix and Thanx. Among them, Talon One secured the most recent funding round in July, 2025.

AppCard - 2026 Company Profile, Team, Funding & Competitors

Company Details

Personalized loyalty marketing platform for retail, grocery, and brands. They offer a comprehensive suite of solutions designed to enhance customer engagement and drive sales growth for multi-location retailers, franchises, and independent grocers. The platform leverages Artificial Intelligence to provide personalized marketing, digital coupons, and shopper analytics. It captures transaction data, creates data-driven marketing campaigns, and delivers personalized offers to increase customer loyalty. The platform works with any POS system, offering seamless integration. They empower brick & mortar retailers and grocers with a turnkey, yet customized, customer retention and loyalty marketing program. They provide tools for customer experience management, loyalty & rewards programs, and data-driven reporting. They offer digital coupon offerings, including Beer, Wine, and Spirits (BWS). They provide multi-language support. They offer digital rewards. They provide shopper analytics, marketing personalization, and digital coupons.

Website: appcard.com
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Series B

Total Funding

$26.5M in 2 rounds

Latest Funding Round

Series B, Feb 25, 2016, $*****

Investors

PLDT & 5 more

Ranked

15^th among 841 active competitors

Employee Count

126 as on Apr 30, 2026

Similar Companies

Thanx & 643 more

View AppCard's full profile

AppCard is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Appcard Inc CIN: 001t000000yGB5WAAW , United States, Active	Jan 30, 2023	-	-	-
APPCARD, INC. CIN: 990368773 , United States, Active	Dec 31, 2010	-	76 (As on Dec 31, 2024)	-

AppCard has raised a total funding of $26.5M over 2 rounds. Its first funding round was on 2012. Its latest funding round was a Series B round on Feb 25, 2016 for $*****. 5 investors participated in its latest round. AppCard has 4 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of AppCard:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 25, 2016	2559284	Series B	4655459	4280040	7397443	4157721
2012	7757	Series A	6565	2439	5656	Founders Fund & 1 more

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View details of AppCard's funding rounds and investors

The founders of AppCard are Yair Goldfinger and Amichay Oren.

Here are the details of AppCard's key team members:

Yair Goldfinger: Co-Founder & CEO of AppCard. They are also an angel investor in 3 startups.
Amichay Oren: Co-founder & CTO of AppCard and founder of 1 other company.

View details of AppCard's Founder profiles and Board Members

AppCard's employee count trend

AppCard has 126 employees as of Apr 26. Here is AppCard's employee count trend over the years:

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Top competitors of AppCard include Capillary Technologies, Paytronix and Thanx. Here is the list of Top 10 competitors of AppCard, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 34 others	81/100
2nd	Paytronix 2001, Newton (United States), Acquired	Provider of digital guest engagement platform for restaurants and c-stores	$75M	Great Hill Partners, SVB & 1 others	70/100
3rd	Thanx 2012, San Francisco (United States), Series C	Provider of loyalty management solution for offline stores	$23.1M	Sequoia Capital, Icon Ventures & 9 others	67/100
4th	SPLIO 2001, Paris (France), Series A	Customer experience management solution	$22M	Amundi, BNP Paribas Developpement & 6 others	67/100
5th	Kognitiv 2009, Waterloo (Canada), Acquired	Provider of loyalty program services	$35M	Aimia, Blindspot & 8 others	66/100
6th	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	66/100
7th	Loylty Rewardz 2006, Mumbai (India), Acquired	Platform offering loyalty and relationship management solutions	$28.3M	Canaan, Ventureast & 25 others	65/100
8th	EasyRewardz 2011, Gurugram (India), Series B	Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions	$14.3M	IIFL Finance, Netcore Cloud & 79 others	64/100
9th	Sendoso 2016, San Francisco (United States), Series C	Account based marketing platform for businesses	$157M	Oak HC/FT, SoftBank Vision Fund & 12 others	64/100
10th	Prodege 2005, Los Angeles (United States), Acquired	Provider of consumer marketing and insights platform powered by loyalty programs	$61M	TCV	64/100
15th	AppCard 2011, New York City (United States), Series B	Personalized loyalty marketing platform for retail, grocery, and brands	$26.5M	Mosaic Ventures, PLDT & 4 others	61/100