AppCard - About the company
AppCard is a series B company based in New York City (United States), founded in 2011 by Yair Goldfinger and Amichay Oren. It operates as a Personalized loyalty marketing platform for retail, grocery, and brands. AppCard has raised $26.5M in funding from PLDT. The company has 826 active competitors, including 89 funded and 54 that have exited. Its top competitors include companies like Capillary Technologies, Thanx and Paytronix.
Company Details
Personalized loyalty marketing platform for retail, grocery, and brands. They offer a comprehensive suite of solutions designed to enhance customer engagement and drive sales growth for multi-location retailers, franchises, and independent grocers. The platform leverages Artificial Intelligence to provide personalized marketing, digital coupons, and shopper analytics. It captures transaction data, creates data-driven marketing campaigns, and delivers personalized offers to increase customer loyalty. The platform works with any POS system, offering seamless integration. They empower brick & mortar retailers and grocers with a turnkey, yet customized, customer retention and loyalty marketing program. They provide tools for customer experience management, loyalty & rewards programs, and data-driven reporting. They offer digital coupon offerings, including Beer, Wine, and Spirits (BWS). They provide multi-language support. They offer digital rewards. They provide shopper analytics, marketing personalization, and digital coupons.
- Website
- appcard.com
- Social
- Registered Address
- New York, New York
Key Metrics
Founded Year
2011
Location
New York City, United States
Stage
Series B
Total Funding
$26.5M in 2 rounds
Latest Funding Round
Ranked
9th among 826 active competitors
Employee Count
64 as on Dec 31, 2023
Legal entities associated with AppCard
AppCard is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Appcard Inc CIN: 001t000000yGB5WAAW , United States, Active | Jan 30, 2023 | - | - | - |
APPCARD, INC. CIN: 990368773 , United States, Active | Dec 31, 2010 | - | 76 (As on Dec 31, 2024) | - |
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AppCard's funding and investors
AppCard has raised a total funding of $26.5M over 2 rounds. Its first funding round was on 2012. Its latest funding round was a Series B round on Feb 25, 2016 for $*****. 5 investors participated in its latest round. AppCard has 4 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of AppCard:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 25, 2016 | 5956520 | Series B | 3573293 | 6443806 | 2425829 | 6379014 |
2012 | 5215 | Series A | 6398 | 8304 | 4919 |
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AppCard's founders and board of directors
Founder? Claim ProfileThe founders of AppCard are Yair Goldfinger and Amichay Oren.
Here are the details of AppCard's key team members:
- Yair Goldfinger: Co-Founder & CEO of AppCard. They are also an angel investor in 3 startups.
- Amichay Oren: Co-founder & CTO of AppCard and founder of 1 other company.
View details of AppCard's Founder profiles and Board Members
AppCard's employee count trend
AppCard has 64 employees as of Dec 23. Here is AppCard's employee count trend over the years:
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AppCard's Competitors and alternates
Top competitors of AppCard include Capillary Technologies, Thanx and Paytronix. Here is the list of Top 10 competitors of AppCard, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Capillary Technologies 2008, Bengaluru (India), Public | AI powered loyalty management software for enterprises | $144M | 81/100 | |
2nd | Thanx 2012, San Francisco (United States), Series C | Provider of loyalty management solution for offline stores | $23.1M | 76/100 | |
3rd | Paytronix 2001, Newton (United States), Acquired | Provider of digital guest engagement platform for restaurants and c-stores | $75M | 67/100 | |
4th | Loylty Rewardz 2006, Mumbai (India), Acquired | Platform offering loyalty and relationship management solutions | $28.3M | 65/100 | |
5th | Customer experience management solution | $22M | 64/100 | ||
6th | Sendoso 2016, San Francisco (United States), Series C | Account based marketing platform for businesses | $157M | 64/100 | |
7th | Online platform to create, run and manage promotional campaigns | $138M | 63/100 | ||
8th | Antavo 2011, London (United Kingdom), Series A | Loyalty and contest software for e-commerce and retail brands | $10M | 61/100 | |
9th | AppCard 2011, New York City (United States), Series B | Personalized loyalty marketing platform for retail, grocery, and brands | $26.5M | 61/100 | |
10th | Wildfire 2017, Solana Beach (United States), Series B | Provider of white-label platform for shopping rewards, cashback, and loyalty | $31M | 61/100 |
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AppCard's Investments and acquisitions
AppCard has made no investments or acquisitions yet.
Reports related to AppCard
Here is the latest report on AppCard's sector:
News related to AppCard
Filter this listMedia has covered AppCard for 1 event in last 1 year, It was about partnerships.
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Midwestern Indie Teams With AAA – The Auto Club on Loyalty ProgramProgressive Grocer•Sep 16, 2025•American Automobile Association, AppCard,
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Bloomfield Hills’ eGrowcery Partners to Help Stores Retain, Reward ShoppersDbusiness•Mar 01, 2023•eGrowcery, AppCard
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Hitchcock’s Keeps Customers Coming Back With Better Digital ExperienceProgressive Grocer•Feb 24, 2023•AppCard, Myhitchcocks, eGrowcery
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Allegiance Retail Services Completes Successful Checkout Terminal PilotProgressive Grocer•Sep 16, 2021•AppCard
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C&S, AppCard Team on Personalized Marketing, Customer Loyalty and E-CouponsProgressive Grocer•Jul 02, 2019•C-S Wholesale, AppCard
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Loyalty marketing platform AppCard raises $20M series B to prepare for mobile commerce revolution | VentureBeatVentureBeat•Feb 25, 2016•AppCard, PLDT, Founders Fund, Innovation Endeavors and 2 others
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AppCard raises $20M to revolutionize customer loyaltyGeektime•Feb 25, 2016•AppCard, PLDT, Founders Fund, Innovation Endeavors and 2 others
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