AppCard - About the company
AppCard is a series B company based in New York City (United States), founded in 2011 by Yair Goldfinger. It operates as a Personalized loyalty marketing platform for retail, grocery, and brands. AppCard has raised $26.5M in funding from PLDT. The company has 888 active competitors, including 88 funded and 52 that have exited. Its top competitors include companies like Capillary Technologies, Thanx and Paytronix.
Company Details
Personalized loyalty marketing platform for retail, grocery, and brands. They offer a comprehensive suite of solutions designed to enhance customer engagement and drive sales growth for multi-location retailers, franchises, and independent grocers. The platform leverages Artificial Intelligence to provide personalized marketing, digital coupons, and shopper analytics. It captures transaction data, creates data-driven marketing campaigns, and delivers personalized offers to increase customer loyalty. The platform works with any POS system, offering seamless integration. They empower brick & mortar retailers and grocers with a turnkey, yet customized, customer retention and loyalty marketing program. They provide tools for customer experience management, loyalty & rewards programs, and data-driven reporting. They offer digital coupon offerings, including Beer, Wine, and Spirits (BWS). They provide multi-language support. They offer digital rewards. They provide shopper analytics, marketing personalization, and digital coupons.
- Website
- appcard.com
- Social
- Registered Address
- New York, New York
Key Metrics
Founded Year
2011
Location
New York City, United States
Stage
Series B
Total Funding
$26.5M in 2 rounds
Latest Funding Round
Ranked
15th among 888 active competitors
Employee Count
126 as on Aug 31, 2026
Legal entities associated with AppCard
AppCard is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
Appcard Inc CIN: 001t000000yGB5WAAW , United States, Active | Jan 30, 2023 | - | - | - |
APPCARD, INC. CIN: 990368773 , United States, Active | Dec 31, 2010 | - | 76 (As on Dec 31, 2024) | - |
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AppCard's funding and investors
AppCard has raised a total funding of $26.5M over 2 rounds. Its first funding round was on 2012. Its latest funding round was a Series B round on Feb 25, 2016 for $*****. 5 investors participated in its latest round. AppCard has 4 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of AppCard:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 25, 2016 | 8351413 | Series B | 9374814 | 9294732 | 4561536 | 3792776 |
2012 | 9677 | Series A | 7632 | 8440 | 9238 |
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AppCard's founders and board of directors
Founder? Claim ProfileThe founders of AppCard is Yair Goldfinger.
Here are the details of AppCard's key team members:
- Yair Goldfinger: Co-Founder & CEO of AppCard. They are also an angel investor in 3 startups.
View details of AppCard's Founder profiles and Board Members
AppCard's employee count trend
AppCard has 126 employees as of Aug 26. Here is AppCard's employee count trend over the years:
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AppCard's Competitors and alternates
Top competitors of AppCard include Capillary Technologies, Thanx and Paytronix. Here is the list of Top 10 competitors of AppCard, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Capillary Technologies 2008, Bengaluru (India), Public | AI powered loyalty management software for enterprises | $144M | 82/100 | |
2nd | Thanx 2012, San Francisco (United States), Series C | Provider of loyalty management solution for offline stores | $23.1M | 77/100 | |
3rd | Paytronix 2001, Newton (United States), Acquired | Provider of digital guest engagement platform for restaurants and c-stores | $75M | 71/100 | |
4th | Online platform to create, run and manage promotional campaigns | $138M | 67/100 | ||
5th |  Quotient 1998, Cincinnati (United States), Acquired | Provider of retail media networks digital incentives and advertising technology | $250M | 66/100 | |
6th | Provider of loyalty program services | $35M | 65/100 | ||
7th | Loylty Rewardz 2006, Mumbai (India), Acquired | Provider of technology platforms for managing customer loyalty reward programs | $28.3M | 65/100 | |
8th | Easyrewardz 2011, Gurugram (India), Series B | Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions | $14.3M | 64/100 | |
9th | Sendoso 2016, San Francisco (United States), Series C | Account based marketing platform for businesses | $157M | 64/100 | |
10th | Prodege 2005, Los Angeles (United States), Acquired | Provider of consumer marketing and insights platform powered by loyalty programs | $61M | 63/100 | |
15th | AppCard 2011, New York City (United States), Series B | Personalized loyalty marketing platform for retail, grocery, and brands | $26.5M | 62/100 |
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AppCard's Investments and acquisitions
AppCard has made no investments or acquisitions yet.
Reports related to AppCard
Here is the latest report on AppCard's sector:
News related to AppCard
Filter this listMedia has covered AppCard for a total of 2 events in the last 1 year, 2 of them have been about partnerships.
•
Independent Grocer Neighborhood Fresh Launches Branded Credit Card ProgramProgressive Grocer•Jul 22, 2026•AppCard
•
Midwestern Indie Teams With AAA – The Auto Club on Loyalty ProgramProgressive Grocer•Sep 16, 2025•American Automobile Association, AppCard, randysmarket.com
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Bloomfield Hills’ eGrowcery Partners to Help Stores Retain, Reward ShoppersDbusiness•Mar 01, 2023•eGrowcery, AppCard
•
Hitchcock’s Keeps Customers Coming Back With Better Digital ExperienceProgressive Grocer•Feb 24, 2023•AppCard, Myhitchcocks, eGrowcery
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Allegiance Retail Services Completes Successful Checkout Terminal PilotProgressive Grocer•Sep 16, 2021•AppCard
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Homeland Expands AppCard Relationship to Advance Personalized MarketingProgressive Grocer•May 20, 2021•HAC, Inc. dba Homeland, United Supermarkets, and Cash Saver, AppCard
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C&S, AppCard Team on Personalized Marketing, Customer Loyalty and E-CouponsProgressive Grocer•Jul 02, 2019•C-S Wholesale, AppCard
•
•
Israel-founded marketing platform AppCard raises $20 million Series B round - Tech.euTech.eu•Feb 25, 2016•AppCard, Founders Fund, Innovation Endeavors
•
Loyalty marketing platform AppCard raises $20M series B to prepare for mobile commerce revolution | VentureBeatVentureBeat•Feb 25, 2016•AppCard, PLDT, Founders Fund, Innovation Endeavors and 2 others
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