When was Appier Technologies founded?

Appier Technologies was founded in 2012.

Where is Appier Technologies located?

Appier Technologies is headquartered in Taipei, Taiwan. It is registered at WILKIE ROAD, Singapore, 228095.

Who is the current CEO of Appier Technologies?

Chih-Han Yu of Appier Technologies.

How many employees does Appier Technologies have?

As of Aug 31, 2026, the latest employee count at Appier Technologies is 861.

Is Appier Technologies a funded company?

Appier Technologies is a funded company, having raised a total of $184M across 12 funding rounds to date. The company's 1st funding round was a $1M Seed round.

When was the latest funding round of Appier Technologies?

Appier Technologies' latest funding was a $14M Series D round on Feb 16, 2021, with participation from 1 investor.

Is Appier Technologies a MarketingTech company?

The primary sector of Appier Technologies is MarketingTech.

Where does Appier Technologies rank among its competitors?

Appier Technologies ranks 3rd amongst 268 active competitors, of which 37 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was MoEngage, which secured $57M in Dec, 2025.

Who are the top competitors of Appier Technologies?

Appier Technologies' top competitors include Klaviyo, Zeta Global and Braze. Among them, MoEngage secured the most recent funding round in December, 2025.

Appier Technologies - 2026 Company Profile, Team, Funding & Competitors

Appier Technologies is a public company based in Taipei (Taiwan), founded in 2012 by Chih-Han Yu and Wan-Ling Winnie Lee. It operates as a Personalized omnichannel marketing and advertising solutions for businesses. Appier Technologies has raised $184M in funding from investors like Arm, EDBI and WI Harper Group. The company has 268 active competitors, including 37 funded and 34 that have exited. Its top competitors include companies like Klaviyo, Zeta Global and Braze.

Company Details

Personalized omnichannel marketing and advertising solutions for businesses. It offers a range of AI-powered platforms to optimize user acquisition, campaign automation, conversion optimization, and personalized customer experiences. It enables businesses to create personalized marketing campaigns.

Website: www.appier.com/en/
Social
Phone Number: +886 **********
Registered Address: WILKIE ROAD, Singapore, 228095

Key Metrics

Founded Year

2012

Location

Taipei, Taiwan

Stage

Public

Total Funding

$184M in 12 rounds

Latest Funding Round

Series D, Feb 16, 2021, $14M

Investors

Arm & 26 more

Ranked

3^rd among 268 active competitors

Employee Count

861 as on Aug 31, 2026

Investment & Acquisitions

Ad Creative AI & 3 more

Similar Companies

Zeta Global & 296 more

Exit Details

Public

View Appier Technologies' full profile

Appier Technologies is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
APPIER PTE. LTD. UEN: 201327569M , Singapore, Active	Oct 10, 2013	-	-
APPIER US LLC CIN: 611959532 , United States, Active		-	21 (As on Dec 31, 2024)	-

Appier Technologies got listed on Mar 30, 2021.

Click here to take a look at Appier Technologies's IPO in detail

Appier Technologies has raised a total funding of $184M over 12 rounds. Its latest funding round was a Series D round on Feb 16, 2021 for $14M. 1 investor participated in its latest round. Appier Technologies has 27 institutional investors.

Here is the list of recent funding rounds of Appier Technologies:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 16, 2021	$14M	Series D	-	-	-	Rethink Capital Partners
Jan 28, 2020	$7.5M	Series D	-	-	-	-
Nov 26, 2019	$80M	Series D	-	-	TGVest Capital, Arm	Pavilion Capital Partners, Insignia Ventures Partners, JAFCO Asia, UMC Capital, Hopu Investments

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View details of Appier Technologies's funding rounds and investors

The founders of Appier Technologies are Chih-Han Yu and Wan-Ling Winnie Lee.

Here are the details of Appier Technologies' key team members:

Chih-Han Yu: Co-Founder & CEO of Appier Technologies.
Contact Info: 1 email address
Wan-Ling Winnie Lee: Co-Founder & COO of Appier Technologies.
Contact Info: 1 email address

View details of Appier Technologies's Founder profiles and Board Members

Appier Technologies' employee count trend

Appier Technologies has 861 employees as of Aug 26. Here is Appier Technologies's employee count trend over the years:

Employee count trend for Appier Technologies

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Top competitors of Appier Technologies include Klaviyo, Zeta Global and Braze. Here is the list of Top 10 competitors of Appier Technologies, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, Staley Capital Management ... & 15 others	81/100
3rd	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	JAFCO Asia, SoftBank Group & 25 others	76/100
4th	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	76/100
5th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, Nexus Venture Partners & 18 others	73/100
6th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Adams Street Partners & 30 others	71/100
7th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$1.03B	Coatue, IVP & 33 others	70/100
8th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 2 others	70/100
9th	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	67/100
10th	MoEngage 2014, San Francisco (United States), Series F	Cloud based platform offering cross channel customer engagement software	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100

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Appier Technologies has not made any investments yet. Appier Technologies has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 12, 2025	Acquisition	Ad Creative AI	2021	France
Oct 12, 2022	Acquisition	Woopra	2007	San Francisco (United States)
Oct 16, 2019	Acquisition	Emotion Intelligence	2011	Tokyo (Japan)

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Here is the latest report on Appier Technologies's sector:

Free

MarketingTech - Sector Report

Edition: August, 2026 (96 Pages)

View all reports related to Appier Technologies

Media has covered Appier Technologies for a total of 13 events in the last 1 year, 8 of them have been about company updates and 2 about partnerships.