Klaviyo - About the company
Klaviyo is a public company based in Boston (United States), founded in 2012 by Ed Hallen and Andrew Bialecki. It operates as a SaaS-based e-mail marketing software solutions for e-commerce businesses. Klaviyo has raised $778M in funding from investors like Accel, Shopify and Summit Partners. The company has 1047 active competitors, including 234 funded and 151 that have exited. Its top competitors include companies like Riskified, Bluecore and CommerceIQ.
Sectors and market segments that Klaviyo operate in
Klaviyo serves in the Retail market segments.The primary business model of Klaviyo are:Company Details
SaaS-based e-mail marketing software solutions for e-commerce businesses. It provides personalized SMS, newsletters to automated emails abandoned carts, order follow-ups, and more. It allows businesses to create marketing channels from email, SMS, web, and in-app. It tracks customer behavior on websites and makes a profile for personalized targeting for SaaS applications.
- Website
- www.klaviyo.com/
- Email ID
- *****@klaviyo.com
- Phone Number
- +1 **********
- Registered Address
- Boston, Massachusetts
Key Metrics
Founded Year
2012
Location
Boston, United States
Stage
Public
Total Funding
$778M in 6 rounds
Latest Funding Round
Ranked
1st among 1047 active competitors
Annual Revenue
$698M as on Dec 31, 2023
Employee Count
2,854 as on Mar 31, 2026
Exit Details
Public
Legal entities associated with Klaviyo
Klaviyo is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
KLAVIYO, INC. CIN: 460989964 , United States, Active | Dec 31, 2011 | $698M (As on Dec 31, 2023) | 1723 (As on Dec 31, 2024) | - |
Klaviyo's IPO details
Klaviyo got listed on Sep 20, 2023.
Click here to take a look at Klaviyo's IPO in detail
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Klaviyo's funding and investors
Klaviyo has raised a total funding of $778M over 6 rounds. Its first funding round was on Aug 26, 2015. Its latest funding round was a Series D round on Jul 01, 2022 for $100M. 1 investor participated in its latest round. Klaviyo has 20 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Klaviyo:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 01, 2022 | $100M | Series D | $9.5B | 23.7x | - | |
May 18, 2021 | $320M | Series D | $9.15B | - | ||
Nov 17, 2020 | $200M | Series C | $4.15B | - |
View details of Klaviyo's funding rounds and investors
Klaviyo's founders and board of directors
Founder? Claim ProfileHere are the details of Klaviyo's key team members:
- Ed Hallen: Co-Founder & CSO of Klaviyo and founder of 2 other companies, Sparling Financial and Team Engine. They are also an angel investor in 8 startups and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Andrew Bialecki: Co-Founder & CEO of Klaviyo and founder of 1 other company. They are also an angel investor in 5 startups.Contact Info: 1 email address
View details of Klaviyo's Founder profiles and Board Members
Klaviyo's employee count trend
Klaviyo has 2,854 employees as of Mar 26. Here is Klaviyo's employee count trend over the years:
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Klaviyo's Competitors and alternates
Top competitors of Klaviyo include Riskified, Bluecore and CommerceIQ. Here is the list of Top 10 competitors of Klaviyo, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 81/100 | |
2nd | Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
3rd | Bluecore 2013, New York City (United States), Series E | Provider of automated personalized trigger-based email marketing | $263M | 72/100 | |
4th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
5th | Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 71/100 | |
6th | Blueshift 2014, San Francisco (United States), Series C | AI-enabled marketing automation platform | $57.6M | 71/100 | |
7th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 70/100 | |
8th | Attentive Mobile 2016, New York (United States), Series E | AI based conversational marketing solutions for ecommerce businesses | $1.03B | 69/100 | |
9th | Ravelin Technology 2014, London (United Kingdom), Acquired | Provider of AI-native fraud and abuse prevention solutions for merchants | $37.2M | 69/100 | |
10th | Rokt Technologies 2012, United States, Series E | Personalized marketing tools for e-commerce businesses | $488M | 68/100 |
Looking for more details on Klaviyo's competitors? Click here to see the top ones
Klaviyo's Investments and acquisitions
Klaviyo has made 1 investment in Recurate and acquired Gatsby and Napkin.Here is the list of these investments and acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 19, 2025 | Acquisition | 2015 | Francisco (United States) | |
Nov 08, 2022 | Acquisition | 2014 | London (United Kingdom) | |
May 16, 2022 | Investments | 2020 | Washington, DC (United States) |
Reports related to Klaviyo
Here is the latest report on Klaviyo's sector:
News related to Klaviyo
Media has covered Klaviyo for a total of 52 events in the last 1 year, 36 of them have been about company updates and 6 about partnerships.
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Klaviyo Strengthens Canva Partnership with Expanded IntegrationMarTech Series•Apr 17, 2026•Canva, Klaviyo
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Klaviyo Partners with Google to Deliver AI-Driven Customer ExperiencesDestinationcrm•Feb 25, 2026•Google, Klaviyo, Splitit, CDP
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Public Sector Pension Investment Board Invests $2.40 Million in Klaviyo, Inc.MarketBeat•Feb 22, 2026•PSP Investments, Klaviyo, Vanguard
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Workday Veteran Eric Fearday Takes CRO Role at KlaviyoRetail Technology Innovation Hub•Feb 12, 2026•Klaviyo
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Klaviyo outlines 2026 revenue target of $1.5B–$1.51B amid accelerating AI-driven CRM adoptionSeeking Alpha•Feb 11, 2026•Klaviyo
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