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Klaviyo - About the company

Klaviyo is a public company based in Boston (United States), founded in 2012 by Ed Hallen and Andrew Bialecki. It operates as a SaaS-based e-mail marketing software solutions for e-commerce businesses. Klaviyo has raised $778M in funding from investors like Accel, Shopify and Summit Partners. The company has 1047 active competitors, including 234 funded and 151 that have exited. Its top competitors include companies like Riskified, Bluecore and CommerceIQ.

Sectors and market segments that Klaviyo operate in

Klaviyo serves in the Retail market segments.The primary business model of Klaviyo are:

Company Details

SaaS-based e-mail marketing software solutions for e-commerce businesses. It provides personalized SMS, newsletters to automated emails abandoned carts, order follow-ups, and more. It allows businesses to create marketing channels from email, SMS, web, and in-app. It tracks customer behavior on websites and makes a profile for personalized targeting for SaaS applications.
Social
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Email ID
*****@klaviyo.com
Phone Number
+1 **********
Registered Address
Boston, Massachusetts
Key Metrics
Founded Year
2012
Location
Boston, United States
Stage
Public
Total Funding
$778M in 6 rounds
Latest Funding Round
Investors
Ranked
Annual Revenue
$698M as on Dec 31, 2023
Employee Count
2,854 as on Mar 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Public

Klaviyo's IPO details

Klaviyo got listed on Sep 20, 2023.
Click here to take a look at Klaviyo's IPO in detail
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Klaviyo's funding and investors

Klaviyo has raised a total funding of $778M over 6 rounds. Its first funding round was on Aug 26, 2015. Its latest funding round was a Series D round on Jul 01, 2022 for $100M. 1 investor participated in its latest round. Klaviyo has 20 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Klaviyo:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 01, 2022
$100M
Series D
$9.5B
23.7x
-
May 18, 2021
$320M
Series D
$9.15B
-
Nov 17, 2020
$200M
Series C
$4.15B
-
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Klaviyo's founders and board of directors

Founder? Claim Profile
The founders of Klaviyo are Ed Hallen and Andrew Bialecki. Andrew Bialecki is the CEO of Klaviyo.
Here are the details of Klaviyo's key team members:

Klaviyo's employee count trend

Klaviyo has 2,854 employees as of Mar 26. Here is Klaviyo's employee count trend over the years:
Employee count trend for Klaviyo
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Klaviyo's Competitors and alternates

Top competitors of Klaviyo include Riskified, Bluecore and CommerceIQ. Here is the list of Top 10 competitors of Klaviyo, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Klaviyo
Klaviyo
2012, Boston (United States), Public
SaaS-based e-mail marketing software solutions for e-commerce businesses
$778M
81/100
2nd
Logo for Riskified
Riskified
2013, New York City (United States), Public
AI-based payment fraud prevention solutions for e-commerce solution
$232M
73/100
3rd
Logo for Bluecore
Bluecore
2013, New York City (United States), Series E
Provider of automated personalized trigger-based email marketing
$263M
72/100
4th
Logo for CommerceIQ
CommerceIQ
2012, Mountain View (United States), Series D
Provider of unified AI platform for retail ecommerce sales and optimization
$196M
71/100
5th
Logo for Bango
Bango
1999, Cambridge (United Kingdom), Public
Provider of marketing solutions for e-commerce businesses
-
71/100
6th
Logo for Blueshift
Blueshift
2014, San Francisco (United States), Series C
AI-enabled marketing automation platform
$57.6M
71/100
7th
Logo for Signifyd
Signifyd
2011, Palo Alto (United States), Series E
Provider of fraud prevention and payment validation for online retailers
$394M
70/100
8th
Logo for Attentive Mobile
Attentive Mobile
2016, New York (United States), Series E
AI based conversational marketing solutions for ecommerce businesses
$1.03B
69/100
9th
Logo for Ravelin Technology
Ravelin Technology
2014, London (United Kingdom), Acquired
Provider of AI-native fraud and abuse prevention solutions for merchants
$37.2M
69/100
10th
Personalized marketing tools for e-commerce businesses
$488M
68/100
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Klaviyo's Investments and acquisitions

Klaviyo has made 1 investment in Recurate and acquired Gatsby and Napkin.
Here is the list of these investments and acquisitions:
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Aug 19, 2025
Acquisition
2015
Francisco (United States)
Nov 08, 2022
Acquisition
2014
May 16, 2022
Investments
2020
Washington, DC (United States)
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Reports related to Klaviyo

Here is the latest report on Klaviyo's sector:

News related to Klaviyo

lockFilter this list
Media has covered Klaviyo for a total of 52 events in the last 1 year, 36 of them have been about company updates and 6 about partnerships.
Workday Veteran Eric Fearday Takes CRO Role at KlaviyoRetail Technology Innovation HubFeb 12, 2026Klaviyo
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FAQs about Klaviyo

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