When was Awardco founded?

Awardco was founded in 2015 and became a unicorn in 2025, reaching the milestone in 10 years. It raised its 1st funding round 5 years after its incorporation.

Where is Awardco located?

Awardco is headquartered in Lindon, United States. It is registered at Provo, Utah.

Who is the current CEO of Awardco?

Steve Sonnenberg of Awardco. They have also founded 1 company.

How many employees does Awardco have?

As of Aug 31, 2026, the latest employee count at Awardco is 678.

Is Awardco a funded company?

Awardco is a funded company, having raised a total of $235M across 3 funding rounds to date. The company's 1st funding round was a $5M Series A round, raised on Jan 06, 2020.

How much is Awardco worth?

The latest valuation of Awardco is $1B as of Dec 31, 2025.

When was the latest funding round of Awardco?

Awardco's latest funding was a $165M Series B round on Mar 13, 2025, with participation from 4 investors.

Is Awardco a HRTech company?

The primary sector of Awardco is HRTech.

Where does Awardco rank among its competitors?

Awardco ranks 36th amongst 1072 active competitors, of which 156 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Blink, which secured $17M in May, 2026.

Who are the top competitors of Awardco?

Awardco's top competitors include Medallia, Xoxoday and Qualtrics. Among them, Blink secured the most recent funding round in May, 2026.

Awardco - 2026 Company Profile, Team, Funding & Competitors

Awardco is a series B company based in Lindon (United States), founded in 2015 by Mike Sonnenberg and Steve Sonnenberg. It operates as a Provider of a platform for employee recognition, rewards, and incentives. Awardco has raised $235M in funding from investors like General Catalyst, Spectrum Equity and Sixth Street Growth, with a current valuation of $1B. The company has 1072 active competitors, including 156 funded and 66 that have exited. Its top competitors include companies like Medallia, Xoxoday and Qualtrics.

Company Details

Provider of a platform for employee recognition, rewards, and incentives. The platform offers tools for spot recognition, nominations, service awards, and birthday celebrations. It facilitates employee incentives for wellness, safety, sales, training, and other activities. The platform also provides benefits and perks, including lifestyle spending accounts, swag, and options for remote employees.

Website: www.awardco.com/
Social
Email ID: *****@awardco.com
Phone Number: +44 **********
Registered Address: Provo, Utah

Key Metrics

Founded Year

2015

Location

Lindon, United States

Stage

Series B

Total Funding

$235M in 3 rounds

Latest Funding Round

Series B, Mar 13, 2025, $165M

Post Money Valuation

$1B as on Dec 31, 2025

Investors

General Catalyst & 3 more

Ranked

36^th among 1072 active competitors

Employee Count

678 as on Aug 31, 2026

Similar Companies

Xoxoday & 302 more

View Awardco's full profile

Awardco is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
AWARDCO, LLC CIN: 454380093 , United States, Active		-	63 (As on Dec 31, 2020)	-

Awardco has raised a total funding of $235M over 3 rounds. Its first funding round was on Jan 06, 2020. Its latest funding round was a Series B round on Mar 13, 2025 for $165M. 4 investors participated in its latest round. Awardco has 3 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Awardco:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 13, 2025	$165M	Series B	$1B	-	Sixth Street Growth, Spectrum Equity	General Catalyst, Ryan Smith
Oct 15, 2021	$65.2M	Series A	$900M	-	General Catalyst	Ryan Smith
Jan 06, 2020	$5M	Series A	-	-	-	-

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View details of Awardco's funding rounds and investors

The founders of Awardco are Mike Sonnenberg and Steve Sonnenberg. Steve Sonnenberg is the CEO of Awardco.

Here are the details of Awardco's key team members:

Mike Sonnenberg: Co-Founder & CTO of Awardco.
Contact Info: 1 email address
Steve Sonnenberg: Co-Founder & CEO of Awardco.
Contact Info: 1 email address

View details of Awardco's Founder profiles and Board Members

Awardco's employee count trend

Awardco has 678 employees as of Aug 26. Here is Awardco's employee count trend over the years:

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Top competitors of Awardco include Medallia, Xoxoday and Qualtrics. Here is the list of Top 10 competitors of Awardco, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Medallia 2001, Pleasanton (United States), Acquired	Provider of experience management software and related customer service solutions	$344M	Sequoia Capital, Battery Ventures & 19 others	81/100
2nd	Xoxoday 2012, Bengaluru (India), Acquired	Cloud-based platform providing digitized rewards, incentives, loyalty, and payouts solutions for businesses worldwide	$101M	Apis Partners, Mahindra & 17 others	78/100
3rd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 10 others	76/100
4th	Culture Amp 2009, Richmond (Australia), Series F	Employee experience management platform	$258M	Index Ventures, Blackbird Ventures & 11 others	73/100
5th	WorkJam 2014, Montreal (Canada), Series D	Provider of a platform for frontline workforce management and engagement	$167M	Inovia Capital, SLW & 12 others	73/100
6th	Lattice 2015, San Francisco (United States), Series F	Provider of a platform for managing employee performance, engagement, and compensation	$332M	Tiger Global Management, Thrive Capital & 24 others	73/100
7th	Simpplr 2014, Milpitas (United States), Series D	Provider of an AI intranet and employee experience platform	$131M	Norwest, Sapphire Ventures & 2 others	71/100
8th	Blink 2014, London (United Kingdom), Series A	Developer of a mobile-first platform for employee experience and communications	$48.4M	Enlightened Hospitality Investments, Next47 ... & 62 others	69/100
9th	AdvantageClub.ai 2016, San Francisco (United States), Series A	Provider of platform for employee recognition, rewards, incentives, and wellbeing	$11M	Axilor Ventures, Jetty Ventures & 69 others	68/100
10th	Modo Labs 2010, Cambridge (United States), Series B	Digital engagement and no-code application development platform	$14.4M	New Magellan Ventures, Education Growth Partners ... & 2 others	66/100
36th	Awardco 2015, Lindon (United States), Series B	Provider of a platform for employee recognition, rewards, and incentives	$235M	Sixth Street Growth, Spectrum Equity & 2 others	52/100