Where is b8ta located?

b8ta is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Who is the current CEO of b8ta?

Vibhu Norby of b8ta. They have also founded 1 company.

How many employees does b8ta have?

As of Apr 30, 2026, the latest employee count at b8ta is 15.

Is b8ta a funded company?

b8ta is a funded company, having raised a total of $93.1M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round.

When was the latest funding round of b8ta?

b8ta's latest funding was a $***** Series C round on Oct 23, 2020, with participation from 0 investor. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $468M in funding in 2026 to date.

Where does b8ta rank among its competitors?

b8ta ranks 28th amongst 365 active competitors, of which 95 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Crisp, which secured $26M in Dec, 2025.

Who are the top competitors of b8ta?

b8ta's top competitors include Pattern Com, Peak and Crisp. Among them, Crisp secured the most recent funding round in December, 2025.

b8ta - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of retail-as-a-service solution for businesses. The store offers a platform where manufacturers can showcase the products and consumers can try them out. The company provides manufacturers with real-time data on sales and foot traffic so they can change their inventory or pricing in real-time.

Website: b8ta.com
Social
Email ID: *****@b8ta.com
Registered Address: San Francisco, California

Key Metrics

Founded Year

2015

Location

San Francisco, United States

Stage

Deadpooled

Total Funding

$93.1M in 9 rounds

Latest Funding Round

Series C, Oct 23, 2020, $*****

Investors

TriplePoint Capital & 14 more

Ranked

28^th among 365 active competitors

Employee Count

15 as on Apr 30, 2026

Investment & Acquisitions

Re:store & 1 more

Similar Companies

Peak & 462 more

View b8ta's full profile

b8ta is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
B8TA, INC. CIN: 474268226 , United States, Active	May 10, 2015	-	220 (As on Dec 31, 2019)	-

b8ta has raised a total funding of $93.1M over 9 rounds. b8ta has 15 institutional investors.

Here is the list of recent funding rounds of b8ta:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 23, 2020	7652632	Series C	2384797	2084637	9728068	8650039
Oct 31, 2019	1603886	Series C	8973609	7965288	1969583	Khosla Ventures & 2 more
Jan 24, 2019	2035576	Series B	6117604	5792524	4594036	2778631

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View details of b8ta's funding rounds and investors

The founders of b8ta are William Mintun, Vibhu Norby, Nicholas Mann and Phillip Raub. Vibhu Norby is the CEO of b8ta.

Here are the details of b8ta's key team members:

William Mintun: Former Co-Founder of b8ta.
Contact Info: 1 email address
Vibhu Norby: Co-Founder & CEO of b8ta.
Nicholas Mann: Former Co-Founder of b8ta.
Phillip Raub: Founder/Board Member of b8ta.

View details of b8ta's Founder profiles and Board Members

b8ta's employee count trend

b8ta has 15 employees as of Apr 26. Here is b8ta's employee count trend over the years:

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Top competitors of b8ta include Pattern Com, Peak and Crisp. Here is the list of Top 10 competitors of b8ta, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pattern Com 2009, London (United Kingdom), Public	Provider of ecommerce services including marketplace growth, fulfillment, and software	$277M	KSV Global, Ainge Advisory & 9 others	73/100
2nd	Peak 2014, Manchester (United Kingdom), Acquired	Provider of decision intelligence software for retail businesses	$209M	MMC Ventures, Praetura Ventures & 87 others	68/100
3rd	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 29 others	66/100
4th	Graas 2022, Singapore (Singapore), Series A	AI-based analytics solutions for e-commerce businesses	$49M	Integra Partners, Yuj & 6 others	64/100
5th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	Stripes, General Atlantic & 3 others	62/100
6th	Brand24 2010, Daytona Beach (United States), Acquired	AI based social media monitoring tool for businesses	$485K	Unfold.vc, Venture & 3 others	62/100
7th	LiteStore 2021, Bengaluru (India), Series A	Platform that enables brands to source, design, and operate retail stores	$7.24M	Accel, Angel List & 6 others	61/100
8th	Triple Whale 2021, Columbus (United States), Series B	Provider of data solutions for e-commerce businesses	$52.7M	NFX, Elephant Venture Capital & 1 others	61/100
9th	Kubit 2018, Fremont (United States), Series A	Provider of AI-powered, warehouse-native analytics platform turning data into insights	$24M	Shasta Ventures, Insight Partners & 2 others	60/100
10th	New Stand 2014, New York City (United States), Series B	Providing physical spaces to brands	$56M	Brookfield Asset Management, Activant Capital ... & 5 others	58/100
28th	b8ta 2015, San Francisco (United States), Deadpooled	Provider of retail-as-a-service solution for businesses	$93.1M	TriplePoint Capital, Fifth Wall & 13 others	47/100