Beauty Pie - About the company
Beauty Pie is a series B company based in London (United Kingdom), founded in 2016 by Marcia Kilgore. It operates as an Internet-first brand offering multi-category beauty products. Beauty Pie has raised $170M in funding from Insight Partners and Index Ventures, with a current valuation of £*****. The company has 167 active competitors, including 12 funded and 7 that have exited. Its top competitors include companies like Augustinus Bader, The INKEY List and Cle de Peau.
Company Details
Internet-first brand offering multi-category beauty products. The product catalog includes skincare, haircare, makeup, body care, health supplements, fragrances, and more for different skin types and skin concerns.
- Website
- beautypie.com/
- Social
- Email ID
- *****@beautypie.com
- Phone Number
- +44 **********
- Registered Address
- Eighth Floor 6 New Street Square New Fetter Lane, London, United Kingdom, EC4A 3AQ
Key Metrics
Founded Year
2016
Location
London, United Kingdom
Stage
Series B
Total Funding
$170M in 1 round
Latest Funding Round
Post Money Valuation
£***** as on Aug 10, 2021
Investors
Ranked
1st among 167 active competitors
Annual Revenue
£50M - £100M as on Mar 31, 2025
Employee Count
663 as on Aug 31, 2026
Legal entities associated with Beauty Pie
Beauty Pie is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
LGM BEAUTY LIMITED CIN: 12446338 , United Kingdom, Active | Feb 05, 2020 | - | 1 (As on Feb 28, 2025) | |
BEAUTY PIE LIMITED CIN: 09647981 , United Kingdom, Active | Jan 18, 2015 | £50M - £100M (As on Mar 31, 2025) | 212 (As on Mar 31, 2024) |
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Beauty Pie's funding and investors
Beauty Pie has raised a total funding of $170M over 1 round. Its latest funding round was a Series B round on Sep 08, 2021 for $*****. 5 investors participated in its latest round. Beauty Pie has 9 institutional investors and 6 angel investors.
Here is the list of recent funding rounds of Beauty Pie:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 08, 2021 | 8842619 | Series B | 5637024 | 9109660 | 8173534 | 3027138 |
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Beauty Pie's founders and board of directors
Founder? Claim ProfileThe founders of Beauty Pie is Marcia Kilgore.
Here are the details of Beauty Pie's key team members:
- Marcia Kilgore: Founder of Beauty Pie. Contact Info: 1 email address
- Vincenzo Minore: Director / Founder of Beauty Pie.
Beauty Pie's Board of Directors
Beauty Pie's board has 3 active members. Adam Lewis Vallance, Daniel Hillel Rimer and Kevin Paul Cornils are independent board members.Here is the list of Beauty Pie's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 6y 9m | |
ypgyxai | Independent board member | - | Current | 1y 2m |
txfzdmf | Independent board member | - | Current | 9y 7m |
View details of Beauty Pie's Founder profiles and Board Members
Beauty Pie's employee count trend
Beauty Pie has 663 employees as of Aug 26. Here is Beauty Pie's employee count trend over the years:
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Beauty Pie's Competitors and alternates
Top competitors of Beauty Pie include Augustinus Bader, The INKEY List and Cle de Peau. Here is the list of Top 10 competitors of Beauty Pie, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Beauty Pie 2016, London (United Kingdom), Series B | Internet-first brand offering multi-category beauty products | $170M | 65/100 | |
2nd | Augustinus Bader 2017, London (United Kingdom), Series B | Internet first brand offering multi-category beauty products | $25M | 52/100 | |
3rd |  The INKEY List 2018, Nottingham (United Kingdom), Seed | Internet first brand offering beauty care products | - | 52/100 | |
4th |  Cle de Peau 1982, London (United Kingdom), Unfunded | Internet-first brand offering multi-category makeup & skin care | - | - | 44/100 |
5th | This Works 2003, London (United Kingdom), Acquired | Developer of skincare and sleep wellness products | - | 43/100 | |
6th |  Facetheory 2015, Sheffield (United Kingdom), Acquired | Internet first brand offering skincare products | $13.2M | 42/100 | |
7th | Give Me Cosmetics 2017, Speke (United Kingdom), Acquired | Internet first brand offering beauty products | - | - | 40/100 |
8th | Codex Labs Corporation 2018, Coalville (United Kingdom), Series A | Internet-first brand offering innovative beauty products | $4M | 38/100 | |
9th |  SAVOO 2019, Southall (United Kingdom), Unfunded | Online beauty brand offering a wide range of natural beauty products | - | - | 37/100 |
10th |  The Goodwash Company 2018, United Kingdom, Unfunded | Internet first brand offering natural beauty care products | - | - | 37/100 |
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Beauty Pie's Investments and acquisitions
Beauty Pie has made no investments or acquisitions yet.
Reports related to Beauty Pie
Here is the latest report on Beauty Pie's sector:
News related to Beauty Pie
Filter this listMedia has covered Beauty Pie for a total of 4 events in the last 1 year, 3 of them have been about company updates and 1 about partnerships.
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Saskia Lankshear: Beauty Pie’s “membership never relied on artificial exclusivity”Retail Gazette•Aug 27, 2026•Beauty Pie
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Beauty Pie Migrates to Shopify for Global Expansion and Enhanced Retail ExperiencesRetail Technology Innovation Hub•Jul 15, 2026•Beauty Pie, Shopify
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Scurri teams with Beauty Pie on deliveries to improve speed and reduce cost of fulfilmentRetail Technology Innovation Hub•May 23, 2023•Beauty Pie, Scurri
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Beauty Pie appoint first CEO former Peloton ExecThe Retail Bulletin•May 14, 2023•Beauty Pie, Peloton, Match, MyOptique Group and 2 others
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