When was The INKEY List founded?

The INKEY List was founded in 2018 and raised its 1st funding round 4 years after it was founded.

Where is The INKEY List located?

The INKEY List is headquartered in Nottingham, United Kingdom. It is registered at Nightingale House, 46-48 East Street, Epsom, Surrey, United Kingdom, KT17 1HQ.

Which legal entities is The INKEY List associated with?

The INKEY List is associated with BRAND EVANGELISTS FOR BEAUTY LIMITED.

How many employees does The INKEY List have?

As of Aug 31, 2026, the latest employee count at The INKEY List is 152.

Is The INKEY List a funded company?

The INKEY List is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Feb 18, 2022.

When was the latest funding round of The INKEY List?

The INKEY List's latest funding was a $***** Seed round on Feb 18, 2022, with participation from 1 investor.

Where does The INKEY List rank among its competitors?

The INKEY List ranks 5th amongst 81 active competitors, of which 12 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Inde Wild, which secured $5M in Mar, 2025.

Who are the top competitors of The INKEY List?

The INKEY List's top competitors include Inde Wild, Beauty Pie and Forest Essentials. Among them, Inde Wild secured the most recent funding round in March, 2025.

The INKEY List - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Internet first brand offering beauty care products. Its offerings include face serum, oil control lotion, cleaners, wrinkles reducers, under-eye lotion, blackhead treatment, hair loss serum, conditioning oil, and more. It also recommends the products based on multiple questions regarding hair & scalp, skin, etc. The company claims to offer free shipping over the purchase of a minimum amount.

Website: uk.theinkeylist.com/
Social
Email ID: *****@theinkeylist.co.uk
Phone Number: +44 **********
Part Of
Registered Address: Nightingale House, 46-48 East Street, Epsom, Surrey, United Kingdom, KT17 1HQ

Key Metrics

Founded Year

2018

Location

Nottingham, United Kingdom

Stage

Seed

Latest Funding Round

Seed, Feb 18, 2022, $*****

Investors

Aria Growth Partners & 3 more

Ranked

5^th among 81 active competitors

Employee Count

152 as on Aug 31, 2026

Similar Companies

MCaffeine & 691 more

View The INKEY List's full profile

The INKEY List is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BRAND EVANGELISTS FOR BEAUTY LIMITED CIN: 10787576 , United Kingdom, Active	May 23, 2017	-	71 (As on Jan 31, 2021)

The INKEY List has raised funding over 1 round. Its latest funding round was a Seed round on Feb 18, 2022 for $*****. 1 investor participated in its latest round. The INKEY List has 4 institutional investors.

Here is the list of recent funding rounds of The INKEY List:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 18, 2022	8778934	Seed	9482903	1544817	9842230	1732780

Access funding benchmarks and valuations. Sign up today!

View details of The INKEY List's funding rounds and investors

The founders of The INKEY List are Mark Curry and Colette Laxton.

Here are the details of The INKEY List's key team members:

Mark Curry: Co-Founder of The INKEY List and founder of 1 other company.
Contact Info: 1 email address
Colette Laxton: Co-Founder of The INKEY List.

View details of The INKEY List's Founder profiles and Board Members

The INKEY List's employee count trend

The INKEY List has 152 employees as of Aug 26. Here is The INKEY List's employee count trend over the years:

Uncover The INKEY List's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of The INKEY List include Inde Wild, Beauty Pie and Forest Essentials. Here is the list of Top 10 competitors of The INKEY List, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Inde Wild 2021, Mumbai (India), Seed	Retailer of ayurvedic skincare and hair care products	$8M	SoGal Ventures, Unilever Ventures & 3 others	62/100
2nd	Beauty Pie 2016, London (United Kingdom), Series B	Internet-first brand offering multi-category beauty products	$170M	Insight Partners, Index Ventures & 13 others	60/100
3rd	Forest Essentials 2000, Noida (India), Acquired	Online brand offering Ayurvedic skincare and body care products	$1.63M	Estee Lauder, Amar Business & 1 others	55/100
4th	Facetheory 2015, Sheffield (United Kingdom), Acquired	Internet first brand offering skincare products	$13.2M	Active Partners & 1 others	54/100
5th	The INKEY List 2018, Nottingham (United Kingdom), Seed	Internet first brand offering beauty care products	-	Unilever Ventures, Aria Growth Partners & 2 others	52/100
6th	This Works 2003, London (United Kingdom), Acquired	Developer of skincare and sleep wellness products	-	Inspirit Capital, 5th Century Partners & 1 others	42/100
7th	Dr.PAWPAW 2013, Bromley (United Kingdom), Seed	Internet first brand offering organic skincare products	$2.75M	HSBC	42/100
8th	Give Me Cosmetics 2017, Speke (United Kingdom), Acquired	Internet first brand offering beauty products	-	-	40/100
9th	COSMOSS 2021, London (United Kingdom), Unfunded	Beauty and wellness brand offering skincare and wellness products	-	-	40/100
10th	Codex Labs Corporation 2018, Coalville (United Kingdom), Series A	Internet-first brand offering innovative beauty products	$4M	Sekhmet Ventures	38/100