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Belora Cosmetics - About the company

Belora Cosmetics is a seed company based in Gurugram (India), founded in 2019 by Akaljyot Kaur and Ainara Kaur. It operates as an Internet first brand offering organic multi-category beauty products. Belora Cosmetics has raised $3.86M in funding from DSG Consumer Partners and Surge, with a current valuation of $*****. The company has 633 active competitors, including 49 funded and 17 that have exited. Its top competitors include companies like Renee Cosmetics, mCaffeine and Honasa Consumer.

Company Details

Internet first brand offering organic multi-category beauty products. It includes moisturizers, serums, scrubs, masks, lipsticks, lip balms, eyeliner, concealer, kajals, nail polishes, and much more. It also provides fragrances.
Social
XFacebook
Email ID
*****@beloracosmetics.com
Registered Address
A-2/39, THE LILAC 2 SECTOR - 49, Gurgaon, GURGAON, Haryana, India, 122001
Key Metrics
Founded Year
2019
Location
Gurugram, India
Stage
Seed
Total Funding
$3.86M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Mar 29, 2023
Ranked
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2025
Employee Count
34 as on Oct 31, 2026
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Belora Cosmetics's funding and investors

Belora Cosmetics has raised a total funding of $3.86M over 3 rounds. Its first funding round was on Mar 18, 2021. Its latest funding round was a Seed round on Jan 02, 2023 for $*****. 1 investor participated in its latest round. Belora Cosmetics has 10 institutional investors and 16 angel investors.

Here is the list of recent funding rounds of Belora Cosmetics:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jan 02, 2023
5106585
Seed
5213662
5820772
2544087
1383196
Oct 19, 2022
4839813
Seed
1014967
4982875
9937932
Mar 18, 2021
9324189
Seed
3889263
5080980
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Belora Cosmetics' founders and board of directors

Founder? Claim Profile
The founders of Belora Cosmetics are Akaljyot Kaur and Ainara Kaur.
Here are the details of Belora Cosmetics' key team members:

Belora Cosmetics' Board of Directors

Belora Cosmetics's board has 2 active members. Akaljyot Kaur is part of team and Amandeep Kaur is independent board member.
Here is the list of Belora Cosmetics' board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
7y 7m
hmpvpoy
Independent board member
-
Past
8y 2m
pquimem
Independent board member
-
Past
7y 2m

Belora Cosmetics' employee count trend

Belora Cosmetics has 34 employees as of Oct 26. Here is Belora Cosmetics's employee count trend over the years:
Employee count trend for Belora Cosmetics
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Belora Cosmetics's Competitors and alternates

Top competitors of Belora Cosmetics include Renee Cosmetics, mCaffeine and Honasa Consumer. Here is the list of Top 10 competitors of Belora Cosmetics, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Renee Cosmetics
Renee Cosmetics
2019, Ahmedabad (India), Series C
Online retailer of cosmetics, fragrances, skincare, and beauty accessories
$55.2M
75/100
2nd
Logo for mCaffeine
mCaffeine
2015, Mumbai (India), Series C
Retailer of caffeinated skin and hair care products
$48.4M
74/100
3rd
Logo for Honasa Consumer
Honasa Consumer
2016, Gurugram (India), Public
Retailer of beauty and personal care products with digital presence
$165M
73/100
4th
Logo for Nat Habit
Nat Habit
2018, Gurugram (India), Series B
Online platform offering beauty and skincare products
$20.8M
70/100
5th
Logo for FAE Beauty
FAE Beauty
2019, Mumbai (India), Seed
Online retailer of cosmetic products including makeup and skincare items
$3.71M
67/100
6th
Logo for Typsy Beauty
Typsy Beauty
2021, Gurugram (India), Seed
Retailer of makeup products including lipsticks eyeshadows and face cosmetics
$7.72M
66/100
7th
Logo for The Ayurveda
The Ayurveda
2021, Gurugram (India), Series A
Provider of Ayurvedic‑based beauty and wellness products sold directly to consumers
$18.5M
64/100
8th
Logo for Inde Wild
Inde Wild
2021, Mumbai (India), Seed
Retailer of ayurvedic skincare and hair care products
$8M
63/100
9th
Logo for The Moms Co
The Moms Co
2016, Gurugram (India), Acquired
Internet First Brand provides natural skincare products for mothers, babies, and general hair and body care
$15.3M
63/100
10th
Logo for Mamaearth
Mamaearth
2016, Gurugram (India), Seed
Online brand offering toxin-free beauty products
-
62/100
79th
Logo for Belora Cosmetics
Belora Cosmetics
2019, Gurugram (India), Seed
Internet first brand offering organic multi-category beauty products
$3.86M
34/100
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Belora Cosmetics's Latest cap tables and shareholding

Founders (largest shareholder) own 73.16%, Funds own 13.65%, Enterprises own 1.88% and Angels own 5.82%. The net worth of Belora Cosmetics's founders is INR 157Cr as of Oct 19, 2022. The cap table displayed below is for Chillpill Venture Private Limited which is the legal entity associated with Belora Cosmetics.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
73.16%
157Cr
6007641
9589760
6506379
6852397
1045194
4909367
2488655
3310333
6034212
4677009
9654391
6017943
1807281
4479011
1526934
2837298
Fund
13.65%
29.3Cr
7236832
4082647
3688255
1718778
5062916
1514027
9422292
4114994
3816408
5100355
25
74
55
31
12
15
Enterprise
1.88%
4.03Cr
6
2
7
6
Angel
5.82%
12.5Cr
26777
82989
50206
74987
5
2
4
6
2
7
0
0
0
0
0
0
ESOP Pool
5.48%
11.8Cr
87394
70676
46348
61154
Total
99.99%
214Cr
8799837
7465086
3973563
7518827
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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shareholding pattern of this entity
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  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Belora Cosmetics's Investments and acquisitions

Belora Cosmetics has made no investments or acquisitions yet.

Reports related to Belora Cosmetics

Here is the latest report on Belora Cosmetics's sector:

News related to Belora Cosmetics

•
Surge-backed Belora Cosmetics may shut downEntrackr•Oct 18, 2023•Belora Cosmetics
•
Sequoia Capital India unveils fifth group of startups for SurgeTechCrunch+•Jun 30, 2021•Belora Cosmetics
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