FAE Beauty - About the company
FAE Beauty is a seed company based in Mumbai (India), founded in 2019 by Dayal Ram Kewalramani and Narayanan Muralidharan. It operates as an Online retailer of cosmetic products including makeup and skincare items. FAE Beauty has raised $3.71M in funding from investors like Patni Financial Advisors, Spring and Titan Capital, with a current valuation of $*****. The company has 834 active competitors, including 67 funded and 18 that have exited. Its top competitors include companies like Innovist, Renee Cosmetics and Pilgrim.
Company Details
Online retailer of cosmetic products including makeup and skincare items. The inventory includes various facial makeup, lip products, eye cosmetics, and skincare formulations. These products are designed for application on different skin tones. The business provides tools and accessories for makeup application alongside its primary product lines.
- Website
- www.faebeauty.in/
- Email ID
- *****@faebeauty.in
- Registered Address
- 38 A/B, Floor-3, Plot 225, 2, Jolly Maker Chamber, Vinayak Kumar Shah Marg, NCPA, Nariman Point, Mumbai, Mumbai, Maharashtra, India, 400021
Key Metrics
Founded Year
2019
Location
Mumbai, India
Stage
Seed
Total Funding
$3.71M in 9 rounds
Latest Funding Round
Post Money Valuation
$***** as on May 07, 2025
Investors
Ranked
18th among 834 active competitors
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
26 as on May 31, 2025
Similar Companies
Legal entities associated with FAE Beauty
FAE Beauty is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
FAE BEAUTY PRIVATE LIMITED CIN: U25111MH2018PTC316801 , India, Active | Nov 05, 2018 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 28 (As on Apr 01, 2026) |
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FAE Beauty's funding and investors
FAE Beauty has raised a total funding of $3.71M over 9 rounds. Its first funding round was on Jun 04, 2020. Its latest funding round was a Seed round on Nov 24, 2025 for $*****. 3 investors participated in its latest round. FAE Beauty has 8 institutional investors and 14 angel investors.
Here is the list of recent funding rounds of FAE Beauty:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 24, 2025 | 1558137 | Seed | 7473282 | 2051063 | 9455318 | 9056338 |
May 07, 2025 | 3160729 | Seed | 1550390 | 1623314 | 9892360 | |
Jan 07, 2025 | 5792717 | Angel | 1969242 | 8081900 | 3375307 |
View details of FAE Beauty's funding rounds and investors
FAE Beauty's founders and board of directors
Founder? Claim ProfileThe founders of FAE Beauty are Dayal Ram Kewalramani and Narayanan Muralidharan.
Here are the details of FAE Beauty's key team members:
- Dayal Ram Kewalramani: Director of FAE Beauty. They are also an angel investor in 1 startup and serve on the board of 1 company.Contact Info: 1 phone number
- Narayanan Muralidharan: Director of FAE Beauty.
FAE Beauty's Board of Directors
FAE Beauty's board has 5 active members. Dayal Ram Kewalramani, Shiv Kapoor, Ankur Paresh Shah and Karishma Kewalramani Dayal are part of team and Vinti Dayal Kewalramani is independent board member.Here is the list of FAE Beauty's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 7y 9m | |
Team | - | Current | 7y 9m | |
Investor | - | Current | 1y 2m | |
Investor | - | Current | 3y 0m | |
Independent board member | - | Current | 1y 2m | |
vemp{ho | Independent board member | - | Past | 5y 4m |
View details of FAE Beauty's Founder profiles and Board Members
FAE Beauty's employee count trend
FAE Beauty has 26 employees as of May 25. Here is FAE Beauty's employee count trend over the years:
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FAE Beauty's Competitors and alternates
Top competitors of FAE Beauty include Innovist, Renee Cosmetics and Pilgrim. Here is the list of Top 10 competitors of FAE Beauty, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Retailer of personal care products for hair skin and sun | $19.2M | 78/100 | ||
2nd | Renee Cosmetics 2019, Ahmedabad (India), Series C | Online retailer of cosmetics, fragrances, skincare, and beauty accessories | $55.2M | 76/100 | |
3rd | Online brand offering multi-category natural beauty care products | $50M | 75/100 | ||
4th | Platform for beauty and personal care products | - | - | 75/100 | |
5th | Online brand offering toxin-free beauty products | $126M | 73/100 | ||
6th | Online retailer of caffeinated skin and hair care products | $50.6M | 72/100 | ||
7th | Online platform offering beauty and skincare products | $17M | 70/100 | ||
8th | The Good Glamm Group 2015, Delhi (India), Deadpooled | Brand of beauty and personal care products | $352M | 67/100 | |
9th | Be Bodywise 2021, Mumbai (India), Funding Raised | Online brand offering multi-category beauty, health, and wellness products | - | 65/100 | |
10th | Typsy Beauty 2021, Gurugram (India), Seed | Retailer of makeup products including lipsticks eyeshadows and face cosmetics | $7.45M | 65/100 | |
18th | FAE Beauty 2019, Mumbai (India), Seed | Online retailer of cosmetic products including makeup and skincare items | $3.71M | 62/100 |
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FAE Beauty's Investments and acquisitions
FAE Beauty has made no investments or acquisitions yet.
Reports related to FAE Beauty
Here is the latest report on FAE Beauty's sector:
News related to FAE Beauty
Media has covered FAE Beauty for a total of 3 events in the last 1 year, 1 of them has been about company updates.
•
FAE Beauty Secures $2 Mn in Funding Led by Spring Marketing CapitalStartupNews•Nov 24, 2025•Spring, Titan Capital, FAE Beauty
•
D2C Brand FAE Beauty Raises INR 17 Cr For Omnichannel ExpansionInc42•Nov 24, 2025•FAE Beauty, Spring, Titan Capital
•
D2C beauty brands like Sugar, Renee, Fae attract rising investor funding in 2025The Economic Times•Oct 03, 2025•Sugar Cosmetics, Innovist, FAE Beauty, Renee Cosmetics
•
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