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FAE Beauty - About the company

FAE Beauty is a seed company based in Mumbai (India), founded in 2019 by Dayal Ram Kewalramani and Narayanan Muralidharan. It operates as an Online retailer of cosmetic products including makeup and skincare items. FAE Beauty has raised $3.71M in funding from investors like Patni Financial Advisors, Spring and Titan Capital, with a current valuation of $*****. The company has 834 active competitors, including 67 funded and 18 that have exited. Its top competitors include companies like Innovist, Renee Cosmetics and Pilgrim.

Company Details

Online retailer of cosmetic products including makeup and skincare items. The inventory includes various facial makeup, lip products, eye cosmetics, and skincare formulations. These products are designed for application on different skin tones. The business provides tools and accessories for makeup application alongside its primary product lines.
Social
XFacebook
Email ID
*****@faebeauty.in
Registered Address
38 A/B, Floor-3, Plot 225, 2, Jolly Maker Chamber, Vinayak Kumar Shah Marg, NCPA, Nariman Point, Mumbai, Mumbai, Maharashtra, India, 400021
Key Metrics
Founded Year
2019
Location
Mumbai, India
Stage
Seed
Total Funding
$3.71M in 9 rounds
Latest Funding Round
Post Money Valuation
$***** as on May 07, 2025
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
26 as on May 31, 2025
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FAE Beauty's funding and investors

FAE Beauty has raised a total funding of $3.71M over 9 rounds. Its first funding round was on Jun 04, 2020. Its latest funding round was a Seed round on Nov 24, 2025 for $*****. 3 investors participated in its latest round. FAE Beauty has 8 institutional investors and 14 angel investors.

Here is the list of recent funding rounds of FAE Beauty:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 24, 2025
1558137
Seed
7473282
2051063
9455318
9056338
May 07, 2025
3160729
Seed
1550390
1623314
9892360
Jan 07, 2025
5792717
Angel
1969242
8081900
3375307
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FAE Beauty's founders and board of directors

Founder? Claim Profile
The founders of FAE Beauty are Dayal Ram Kewalramani and Narayanan Muralidharan.
Here are the details of FAE Beauty's key team members:

FAE Beauty's Board of Directors

FAE Beauty's board has 5 active members. Dayal Ram Kewalramani, Shiv Kapoor, Ankur Paresh Shah and Karishma Kewalramani Dayal are part of team and Vinti Dayal Kewalramani is independent board member.
Here is the list of FAE Beauty's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
7y 9m
Team
-
Current
7y 9m
Investor
-
Current
1y 2m
Investor
-
Current
3y 0m
Independent board member
-
Current
1y 2m
vemp{ho
Independent board member
-
Past
5y 4m

FAE Beauty's employee count trend

FAE Beauty has 26 employees as of May 25. Here is FAE Beauty's employee count trend over the years:
Employee count trend for FAE Beauty
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FAE Beauty's Competitors and alternates

Top competitors of FAE Beauty include Innovist, Renee Cosmetics and Pilgrim. Here is the list of Top 10 competitors of FAE Beauty, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Innovist
Innovist
2018, Gurugram (India), Acquired
Retailer of personal care products for hair skin and sun
$19.2M
78/100
2nd
Logo for Renee Cosmetics
Renee Cosmetics
2019, Ahmedabad (India), Series C
Online retailer of cosmetics, fragrances, skincare, and beauty accessories
$55.2M
76/100
3rd
Logo for Pilgrim
Pilgrim
2019, Mumbai (India), Series B
Online brand offering multi-category natural beauty care products
$50M
75/100
4th
Logo for MyGlamm
MyGlamm
2015, Mumbai (India), Unfunded
Platform for beauty and personal care products
-
-
75/100
5th
Logo for Mamaearth
Mamaearth
2016, Gurugram (India), Public
Online brand offering toxin-free beauty products
$126M
73/100
6th
Logo for MCaffeine
MCaffeine
2015, Mumbai (India), Series C
Online retailer of caffeinated skin and hair care products
$50.6M
72/100
7th
Logo for Nat Habit
Nat Habit
2018, Gurugram (India), Series B
Online platform offering beauty and skincare products
$17M
70/100
8th
Logo for The Good Glamm Group
The Good Glamm Group
2015, Delhi (India), Deadpooled
Brand of beauty and personal care products
$352M
67/100
9th
Logo for Be Bodywise
Be Bodywise
2021, Mumbai (India), Funding Raised
Online brand offering multi-category beauty, health, and wellness products
-
65/100
10th
Logo for Typsy Beauty
Typsy Beauty
2021, Gurugram (India), Seed
Retailer of makeup products including lipsticks eyeshadows and face cosmetics
$7.45M
65/100
18th
Logo for FAE Beauty
FAE Beauty
2019, Mumbai (India), Seed
Online retailer of cosmetic products including makeup and skincare items
$3.71M
62/100
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FAE Beauty's Latest cap tables and shareholding

Founders (largest shareholder) own 38.42%, Funds own 30.19%, Enterprises own 1.51% and Angels own 15.57%. The net worth of FAE Beauty's founders is INR 25.6Cr as of May 07, 2025.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
38.42%
25.6Cr
4741177
1722303
5822785
5574553
10
70
67
42
68
59
Fund
30.19%
20.1Cr
1481406
3963882
2700317
1772145
1931476
2121486
5735848
6395686
7654640
1203748
93
37
94
25
40
46
0
0
0
0
0
0
Enterprise
1.51%
1.01Cr
3
3
8
4
Angel
15.57%
10.4Cr
6337712
4650038
1304314
1758435
239423
213472
109201
843599
219168
509142
292523
202479
800773
854250
803746
742027
Other People
4.54%
3.03Cr
1878
2095
6202
2058
ESOP Pool
9.76%
6.51Cr
5583078
7292389
9390360
3501810
Total
99.99%
66.7Cr
5008538
8869250
3433440
1860590
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of FAE Beauty's Shareholding

FAE Beauty's Investments and acquisitions

FAE Beauty has made no investments or acquisitions yet.

Reports related to FAE Beauty

Here is the latest report on FAE Beauty's sector:

News related to FAE Beauty

Media has covered FAE Beauty for a total of 3 events in the last 1 year, 1 of them has been about company updates.
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FAQs about FAE Beauty

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