When was Bitauto founded?

Bitauto was founded in 2000 and raised its 1st funding round 6 years after it was founded.

Where is Bitauto located?

Bitauto is headquartered in Beijing, China.

How many employees does Bitauto have?

As of Sep 30, 2026, the latest employee count at Bitauto is 770.

Is Bitauto a funded company?

Bitauto is a funded company, having raised a total of $44.9M across 10 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 09, 2006.

When was the latest funding round of Bitauto?

Bitauto's latest funding was a $***** Post IPO round on Aug 05, 2016, with participation from 3 investors.

Where does Bitauto rank among its competitors?

Bitauto ranks 70th amongst 193779 active competitors, of which 815 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Sia Partners, which secured $263M in Dec, 2024.

Who are the top competitors of Bitauto?

Bitauto's top competitors include eClerx, Dentsu and Tinuiti. Among them, Sia Partners secured the most recent funding round in December, 2024.

Bitauto - 2026 Company Profile, Team, Funding & Competitors

Company Details

Website: bitauto.com
Social

Key Metrics

Founded Year

2000

Location

Beijing, China

Stage

Acquired

Total Funding

$44.9M in 10 rounds

Latest Funding Round

Post IPO, Aug 05, 2016, $*****

Investors

Bertelsmann Asia Investments & 11 more

Ranked

70^th among 193779 active competitors

Employee Count

770 as on Sep 30, 2026

Investment & Acquisitions

Jingzheng Information Technology & 13 more

Similar Companies

ZigWheels & 2247 more

Exit Details

Acquired by Tencent (Sep 20, 2019)

View Bitauto's full profile

Bitauto got acquired by Tencent and HAMMER Capital Partners on Sep 20, 2019 at an acquisition amount of $*****.

Click here to take a look at Bitauto's acquisition in detail

Bitauto has raised a total funding of $44.9M over 10 rounds. Its first funding round was on Mar 09, 2006. Its latest funding round was a Post IPO round on Aug 05, 2016 for $*****. 3 investors participated in its latest round. Bitauto has 12 institutional investors.

Here is the list of recent funding rounds of Bitauto:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 05, 2016	2907465	Post IPO	2118513	9285229	9303553	9742319
Jun 07, 2016	2922302	Post IPO	6855806	7055348	4835622	Baidu & 2 more
Sep 27, 2012	6940767	Post IPO	3142139	3214567	6550059	DCM Ventures & 2 more

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View details of Bitauto's funding rounds and investors

The founders of Bitauto is William Bin Li. Andy Zhang and Andy Xuan Zhang are the CEOs of Bitauto.

Here are the details of Bitauto's key team members:

William Bin Li: Former Founder & Chairman of Bitauto.
Andy Zhang: CEO of Bitauto.

View details of Bitauto's Founder profiles and Board Members

Bitauto's employee count trend

Bitauto has 770 employees as of Sep 26. Here is Bitauto's employee count trend over the years:

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Top competitors of Bitauto include eClerx, Dentsu and Tinuiti. Here is the list of Top 10 competitors of Bitauto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	eClerx 2000, Mumbai (India), Public	Provider of business processes, change management, analytics, and data-driven insights services	-	WestBridge Capital, Sequoia Capital	68/100
2nd	Dentsu 1901, Tokyo (Japan), Public	Provider of integrated marketing, technology, and consulting services	-	El Toro Capital Management, Rocket Studio ... & 5 others	68/100
3rd	Tinuiti 2004, New York City (United States), Series A	Provider of digital marketing services	$31.4M	New Mountain Capital, Mountaingate & 1 others	66/100
4th	RRD 1864, Chicago (United States), Acquired	Multi-channel platform for marketing business communication	-	Citi, JPMorganChase & 5 others	64/100
5th	Advantage Solutions 1987, Irvine (United States), Public	Provider of consumer packaged goods sales and digital marketing services	-	Leonard Green and Partners, Juggernaut Capital Partners ... & 4 others	63/100
6th	Equiniti 2002, Lancing (United Kingdom), Acquired	Provider of financial technology and payment processing solutions	-	Strategic Equity Capital, Riverside & 1 others	63/100
7th	Sia Partners 1999, Brussels (Belgium), Late Stage	Provider of management consulting services for business transformation. It guides clients through organizational, operational, and business technology transformations. Services include strategic planning, execution, and ongoing operational support across various business functions. The firm assists clients in navigating complex challenges related to technological and organizational change, aiming to improve outcomes and return on investment. Expertise spans multiple sectors, offering solutions for diverse business needs.	$263M	Blackstone, Clarus Ventures	63/100
8th	REA 1995, Richmond (Australia), Public	Parent company for real estate advertising portals.	-	Scaleup Mediafund, CAV Investment Group	63/100
9th	Kmong 2008, Seoul (South Korea), Series C	Provides it and consulting services	$42.8M	Company K Partners, InterVest & 7 others	62/100
10th	Eniro 2000, Stockholm (Sweden), Public	Mobile search and digital marketing company	-	Standout Capital	62/100
70th	Bitauto 2000, Beijing (China), Acquired	Online platform for auto related information	$44.9M	Authosis Ventures, JD.com & 10 others	55/100

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Bitauto has not made any acquisitions yet. Bitauto has made 14 investments.

Here is the list of latest three $investments:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
2019	Investments	Jingzheng Information Technology	2014	Haidian (China)
Mar 2018	Investments	30sche	2015	Beijing (China)
Nov 21, 2016	Investments	Tiantian Paiche	2014	Shanghai (China)