Bloom & Wild - About the company
Bloom & Wild is a series D company based in London (United Kingdom), founded in 2013 by Aron Grisha Gelbard and Benjamin John Latimer Stanway. It operates as an Online platform offering flowers on a subscription basis. Bloom & Wild has raised $174M in funding from investors like General Catalyst, MMC Ventures and Burda Principal Investments, with a current valuation of $*****. The company has 16 active competitors, including 5 that are funded. Its top competitors include companies like Floward, Flowerbx and Petalon.
Company Details
Online platform offering flowers on a subscription basis. Its product offerings include flower bouquets, flower baskets, combos, and more. It offers flowers for different occasions like birthdays, Christmas, thank you, and more. It provides hand-selected bouquets sent in bud form for maximum freshness and longevity, plus hand-tied arrangements, dried flowers, houseplants, and monthly subscriptions.
- Website
- www.bloomandwild.com/
- Email ID
- *****@bloomandwild.com
- Phone Number
- +91 **********
Key Metrics
Founded Year
2013
Location
London, United Kingdom
Stage
Series D
Total Funding
$174M in 6 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jan 15, 2020
Investors
Ranked
1st among 16 active competitors
Employee Count
283 as on Mar 31, 2026
Investment & Acquisitions
Legal entities associated with Bloom & Wild
Bloom & Wild is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Bloom and Wild Limited CIN: 8419307 , Germany, Active | Feb 25, 2013 | - | 142 (As on Jan 31, 2021) | |
BLOOM AND WILD LIMITED CIN: 8419307 , United Kingdom, Active | Feb 25, 2013 | - | - |
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Bloom & Wild's funding and investors
Bloom & Wild has raised a total funding of $174M over 6 rounds. Its first funding round was on Jul 27, 2015. Bloom & Wild has 14 institutional investors and 49 angel investors.
Here is the list of recent funding rounds of Bloom & Wild:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 28, 2021 | 3231410 | Conventional Debt | 2024861 | 2753453 | 3380749 | 2720963 |
Jul 28, 2021 | 8950955 | Series D | 7726185 | 4482455 | 6765413 | |
Jan 05, 2021 | 4640718 | Series D | 4268969 | 7714632 |
View details of Bloom & Wild's funding rounds and investors
Bloom & Wild's founders and board of directors
Founder? Claim ProfileThe founders of Bloom & Wild are Aron Grisha Gelbard and Benjamin John Latimer Stanway. Aron Grisha Gelbard is the CEO of Bloom & Wild.
Here are the details of Bloom & Wild's key team members:
- Aron Grisha Gelbard: Co-Founder & CEO of Bloom & Wild. They serve on the board of 1 company.Contact Info: 1 email address
- Benjamin John Latimer Stanway: Co-Founder of Bloom & Wild. They serve on the board of 1 company.
Bloom & Wild's Board of Directors
Bloom & Wild's board has 7 active members. Aron Grisha Gelbard and Benjamin John Latimer Stanway are part of team and Alan William Morgan, Jackson Hull, Jacqueline Unsworth, Gwyn Meredydd Jones and Christian Kevin Teichmann are independent board members.Here is the list of Bloom & Wild's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 13y 1m | |
Team | - | Current | 13y 1m | |
Independent board member | - | Current | 7y 1m | |
cp{pniq | Independent board member | - | Current | 1y 9m |
fr{wjnf | Independent board member | - | Current | 9y 3m |
exnrqjt | Independent board member | - | Current | 9y 8m |
ynmjfea | Independent board member | - | Current | 8y 9m |
yw{hrjf | Independent board member | - | Past | 9y 5m |
View details of Bloom & Wild's Founder profiles and Board Members
Bloom & Wild's employee count trend
Bloom & Wild has 283 employees as of Mar 26. Here is Bloom & Wild's employee count trend over the years:
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Bloom & Wild's Competitors and alternates
Top competitors of Bloom & Wild include Floward, Flowerbx and Petalon. Here is the list of Top 10 competitors of Bloom & Wild, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Bloom & Wild 2013, London (United Kingdom), Series D | Online platform offering flowers on a subscription basis | $174M | 78/100 | |
2nd | Floward 2017, Riyadh (Saudi Arabia), Series C | Online gifting platform offering flowers | $190M | 69/100 | |
3rd | Flowerbx 2014, London (United Kingdom), Series A | Online subscription-based platform offering flowers | $31.3M | 52/100 | |
4th | Petalon 2014, London (United Kingdom), Seed | Internet first brand offering flowers as gifts | $117K | - | 38/100 |
5th | Prestige Flowers 2019, Burnley (United Kingdom), Funding Raised | Internet first brand offering followers on subscription | - | - | 36/100 |
6th | Freddie's Flowers 2014, London (United Kingdom), Series B | Online gifting platform offering subscription-based flowers | $64.3M | 36/100 | |
7th | The-Little-Flowershop United Kingdom, Unfunded | Retailer of bouquets, plants, gifts, and flower arranging courses | - | - | 16/100 |
8th | Lovepeonies United Kingdom, Unfunded | Retailer of cut peony stems, bouquets, and peony plant gifts | - | - | 16/100 |
9th | ![]() Blossoms Florist United Kingdom, Unfunded | Provider of bouquets, wedding arrangements, funeral tributes, and floral gifts | - | - | 16/100 |
10th | Handy Flowers 2015, London (United Kingdom), Unfunded | Internet first brand offering flowers as gift | - | - | 16/100 |
Looking for more details on Bloom & Wild's competitors? Click here to see the top ones
Bloom & Wild's Investments and acquisitions
Bloom & Wild has acquired 2 companies including Bergamotte and bloomon. Bloom & Wild has not made any investments as of now.News related to Bloom & Wild
Media has covered Bloom & Wild for a total of 3 events in the last 1 year, 2 of them have been about company updates.
•
Gifting startups raised $115.9 mn over a decade, funding declined in 2025Business Standard•Aug 07, 2025•Giftagram, Inkd Greetings, Raise, Floward and 3 others
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India's Gifting Startups Stay the Course Amid Global Funding Freezesiliconindia•Aug 07, 2025•Raise, Floward, Bloom & Wild
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Bloom Wins Best Travel Tech 2025 Industry Award Underscores Brand's Technological ExcellenceAsian News International•Feb 26, 2025•Bloom & Wild
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Bloom & Wild’s Losses Soar Amidst Shifting Consumer Trends and Economic UncertaintyBusiness Matters•Apr 16, 2024•Bloom & Wild
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Holt Commercial completes deal with online floristInsider Media•Mar 03, 2023•Holt Commercial, Bloom & Wild
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Code First Girls wins £4.5m investment to bring women into the tech sectorProlific North•Sep 07, 2022•Code First Girls, Active Partners, Bloom & Wild, NatWest and 5 others
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Daversa Partners Recruits Chief People Officer for Bloom and WildHunt Scanlon•May 26, 2022•Bloom & Wild
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