When was Flowerbx founded?

Flowerbx was founded in 2014 and raised its 1st funding round within a year of its incorporation.

Where is Flowerbx located?

Flowerbx is headquartered in London, United Kingdom.

Who is the current CEO of Flowerbx?

Whitney Bromberg Hawkings of Flowerbx. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is Flowerbx associated with?

Flowerbx is associated with FLOWERBX LIMITED.

How many employees does Flowerbx have?

As of Aug 31, 2026, the latest employee count at Flowerbx is 37.

Is Flowerbx a funded company?

Flowerbx is a funded company, having raised a total of $31.3M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 16, 2014.

How much is Flowerbx worth?

The latest valuation of Flowerbx is $***** as of Dec 21, 2019.

When was the latest funding round of Flowerbx?

Flowerbx's latest funding was a $***** Series A round on Oct 28, 2021, with participation from 6 investors.

Where does Flowerbx rank among its competitors?

Flowerbx ranks 5th amongst 59 active competitors, of which 6 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Floward, which secured $156M in Feb, 2023.

Who are the top competitors of Flowerbx?

Flowerbx's top competitors include Floward, Bloom & Wild and FTD. Among them, Floward secured the most recent funding round in February, 2023.

Flowerbx - 2026 Company Profile, Team, Funding, Competitors & Financials

Flowerbx is a series A company based in London (United Kingdom), founded in 2014 by Whitney Bromberg Hawkings. It operates as an Online subscription-based platform offering flowers. Flowerbx has raised $31.3M in funding from Finn Capital Partners and Capstar Ventures, with a current valuation of $*****. The company has 59 active competitors, including 6 funded and 6 that have exited. Its top competitors include companies like Floward, Bloom & Wild and FTD.

Company Details

FLOWERBX is an online subscription-based platform offering flowers. Users can shop their products by categories like color, occasion, and most popular flowers. It also claims to offer plants, gift sets, and home accessories.

Website: www.flowerbx.com/
Social
Email ID: *****@flowerbx.com
Phone Number: +44 **********

Key Metrics

Founded Year

2014

Location

London, United Kingdom

Stage

Series A

Total Funding

$31.3M in 9 rounds

Latest Funding Round

Series A, Oct 28, 2021, $*****

Post Money Valuation

$***** as on Dec 21, 2019

Investors

Finn Capital Partners & 28 more

Ranked

5^th among 59 active competitors

Employee Count

37 as on Aug 31, 2026

Similar Companies

Floward & 77 more

View Flowerbx's full profile

Flowerbx is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FLOWERBX LIMITED CIN: 08949674 , United Kingdom, Active	Mar 19, 2014	-	29 (As on Dec 31, 2020)

Flowerbx has raised a total funding of $31.3M over 9 rounds. Its first funding round was on Jun 16, 2014. Its latest funding round was a Series A round on Oct 28, 2021 for $*****. 6 investors participated in its latest round. Flowerbx has 12 institutional investors and 17 angel investors.

Here is the list of recent funding rounds of Flowerbx:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 28, 2021	3134594	Series A	8365077	6510738	7350654	3890858
Dec 21, 2019	9926059	Series A	8831145	7958382	6741965	9415574
Feb 22, 2019	3328697	Angel	1081016	9171677	Carmen Busquets & 2 more	Natalie Massenet

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View details of Flowerbx's funding rounds and investors

The founders of Flowerbx is Whitney Bromberg Hawkings. Whitney Bromberg Hawkings is the CEO of Flowerbx.

Here are the details of Flowerbx's key team members:

Whitney Bromberg Hawkings: Founder & CEO of Flowerbx. They are also an angel investor in 1 startup.
Contact Info: 1 email address

Flowerbx's Board of Directors

Flowerbx's board has 5 active members. Gloria Monfrini, Whitney Hawkings, Nathaniel Norr Salter and Peter Henry Hawkings are part of team and Patrick Miller Finn is independent board member.

Here is the list of Flowerbx's board of directors:

Name	Type	Representing	Status	Duration
Gloria Monfrini	Team	-	Current	6y 9m
Whitney Hawkings	Team	-	Current	11y 0m
Nathaniel Norr Salter	Team	-	Current	11y 4m
Peter Henry Hawkings	Team	-	Current	9y 5m
whb{khm	Team	-	Past	5y 6m
l{cgyxp	Team	-	Past	3y 6m
Patrick Miller Finn	Independent board member	-	Current	8y 0m

View details of Flowerbx's Founder profiles and Board Members

Flowerbx's employee count trend

Flowerbx has 37 employees as of Aug 26. Here is Flowerbx's employee count trend over the years:

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Top competitors of Flowerbx include Floward, Bloom & Wild and FTD. Here is the list of Top 10 competitors of Flowerbx, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Floward 2017, Riyadh (Saudi Arabia), Series C	Online gifting platform offering flowers	$190M	STV, Rainwater Partners & 5 others	73/100
2nd	Bloom & Wild 2013, London (United Kingdom), Series D	Online platform offering flowers on a subscription basis	$174M	MMC Ventures, Burda Principal Investments ... & 61 others	71/100
3rd	FTD 1910, Downers Grove (United States), Acquired	Online flower and gift delivery service for all occasions	-	-	50/100
4th	Freddie's Flowers 2014, London (United Kingdom), Series B	Online platform offering same-day delivery of fresh flowers	$64.3M	The Craftory & 5 others	49/100
5th	Flowerbx 2014, London (United Kingdom), Series A	Online subscription-based platform offering flowers	$31.3M	Montrose Capital Partners, Redbus Group & 27 others	48/100
6th	Floom 2015, London (United Kingdom), Acquired	Online marketplace for flowers	$3.2M	Pembroke VCT, Firstminute Capital & 18 others	42/100
7th	MyGlobalFlowers 2017, Gibraltar (United Kingdom), Unfunded	App-based marketplace platform offering multi-category flowers	-	-	39/100
8th	Petalon 2014, London (United Kingdom), Seed	Internet first brand offering flowers as gifts	$117K	-	38/100
9th	Arena Flowers 2006, London (United Kingdom), Seed	Online florist shop	$310K	Molten Ventures, Singular Ventures	38/100
10th	Eflorist 1947, Romsey (United Kingdom), Acquired	Online retailer offering B2C flowers	-	-	35/100

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Founders (largest shareholder) own 0.00%, Funds own 0.00%, Enterprises own 0.00% and Angels own 0.00%.

Shareholders Name	Post Round Holding %	Net worth
Founder	-	9.1M
Fund	-	1.05M
Enterprise	-	190K
Angel	-	6.37M
Natalie Massenet	0	0
Alexander Edward Chesterman	0	0
Other People	-	2.26M
Total	-	1.9Cr