Flowerbx - About the company
Flowerbx is a series A company based in London (United Kingdom), founded in 2014 by Whitney Bromberg Hawkings. It operates as an Online subscription-based platform offering flowers. Flowerbx has raised $31.3M in funding from Finn Capital Partners and Capstar Ventures, with a current valuation of $*****. The company has 51 active competitors, including 6 funded and 6 that have exited. Its top competitors include companies like Bloom & Wild, Floward and FTD.
Company Details
FLOWERBX is an online subscription-based platform offering flowers. Users can shop their products by categories like color, occasion, and most popular flowers. It also claims to offer plants, gift sets, and home accessories.
- Website
- www.flowerbx.com/
- Social
- Email ID
- *****@flowerbx.com
- Phone Number
- +44 **********
Key Metrics
Founded Year
2014
Location
London, United Kingdom
Stage
Series A
Total Funding
$31.3M in 9 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 21, 2019
Investors
Ranked
5th among 51 active competitors
Employee Count
38 as on Jul 31, 2026
Similar Companies
Legal entities associated with Flowerbx
Flowerbx is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
FLOWERBX LIMITED CIN: 08949674 , United Kingdom, Active | Mar 19, 2014 | - | 29 (As on Dec 31, 2020) |
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Flowerbx's funding and investors
Flowerbx has raised a total funding of $31.3M over 9 rounds. Its first funding round was on Jun 16, 2014. Its latest funding round was a Series A round on Oct 28, 2021 for $*****. 6 investors participated in its latest round. Flowerbx has 12 institutional investors and 17 angel investors.
Here is the list of recent funding rounds of Flowerbx:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 28, 2021 | 7222495 | Series A | 8291543 | 7242011 | 9505262 | 2258386 |
Dec 21, 2019 | 7065786 | Series A | 1460661 | 8890238 | 7819879 | 6132869 |
Feb 22, 2019 | 1164116 | Angel | 1682168 | 3849613 |
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Flowerbx's founders and board of directors
Founder? Claim ProfileThe founders of Flowerbx is Whitney Bromberg Hawkings. Whitney Bromberg Hawkings is the CEO of Flowerbx.
Here are the details of Flowerbx's key team members:
- Whitney Bromberg Hawkings: Founder & CEO of Flowerbx. They are also an angel investor in 1 startup.Contact Info: 1 email address
Flowerbx's Board of Directors
Flowerbx's board has 5 active members. Whitney Hawkings, Gloria Monfrini, Nathaniel Norr Salter and Peter Henry Hawkings are part of team and Patrick Miller Finn is independent board member.Here is the list of Flowerbx's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 10y 10m | |
Team | - | Current | 6y 7m | |
Team | - | Current | 11y 2m | |
Team | - | Current | 9y 3m | |
lcugomc | Team | - | Past | 2y 6m |
trbmtsm | Team | - | Past | 5y 4m |
Independent board member | - | Current | 7y 10m |
View details of Flowerbx's Founder profiles and Board Members
Flowerbx's employee count trend
Flowerbx has 38 employees as of Jul 26. Here is Flowerbx's employee count trend over the years:
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Flowerbx's Competitors and alternates
Top competitors of Flowerbx include Bloom & Wild, Floward and FTD. Here is the list of Top 10 competitors of Flowerbx, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Bloom & Wild 2013, London (United Kingdom), Series D | Online platform offering flowers on a subscription basis | $174M | 78/100 | |
2nd |  Floward 2017, Riyadh (Saudi Arabia), Series C | Online gifting platform offering flowers | $190M | 69/100 | |
3rd | FTD 1910, Downers Grove (United States), Acquired | Online flower and gift delivery service for all occasions | - | - | 50/100 |
4th |  Freddie's Flowers 2014, London (United Kingdom), Series B | Online platform offering same-day delivery of fresh flowers | $64.3M | 49/100 | |
5th | Flowerbx 2014, London (United Kingdom), Series A | Online subscription-based platform offering flowers | $31.3M | 48/100 | |
6th | Floom 2015, London (United Kingdom), Acquired | Online marketplace for flowers | $3.2M | 42/100 | |
7th |  MyGlobalFlowers 2017, Gibraltar (United Kingdom), Unfunded | App-based marketplace platform offering multi-category flowers | - | - | 39/100 |
8th | Arena Flowers 2006, London (United Kingdom), Seed | Online florist shop | $310K | 38/100 | |
9th |  Petalon 2014, London (United Kingdom), Seed | Internet first brand offering flowers as gifts | $117K | - | 38/100 |
10th |  Eflorist 1947, Romsey (United Kingdom), Acquired | Online retailer offering B2C flowers | - | - | 35/100 |
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Flowerbx's Latest cap tables and shareholding
Founders (largest shareholder) own 0.00%, Funds own 0.00%, Enterprises own 0.00% and Angels own 0.00%.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | - | 9.1M | 0 | 0 | 0 | 0 |
Fund | - | 1.05M | 0 | 0 | 0 | 0 |
Enterprise | - | 190K | 0 | 0 | 0 | 0 |
Angel | - | 6.37M | 0 | 0 | 0 | 0 |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Other People | - | 2.26M | 0 | 0 | 0 | 0 |
Total | - | 1.9Cr | 0 | 0 | 0 | 0 |
To unlock detailed Cap Table of Flowerbx Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Flowerbx's Shareholding
Flowerbx's Investments and acquisitions
Flowerbx has made no investments or acquisitions yet.
Reports related to Flowerbx
Here is the latest report on Flowerbx's geography:
News related to Flowerbx
•
London’s FLOWERBX blooms with multi-million pound US expansion planBdaily•Feb 22, 2019•Flowerbx, Finn Capital Partners, Mark Sebba, Mark Sebba and 3 others
•
Florist’s £1.5m arrangementThe Times•Apr 24, 2017•Flowerbx, Finn Capital Partners, Mark Sebba, Mark Sebba
•
New Service FLOWERBX Closes Million Dollar Investment RoundTheflorist•Apr 26, 2016•Flowerbx, Finn Capital Partners, Mark Sebba
•
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