When was Floward founded?

Floward was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Where is Floward located?

Floward is headquartered in Riyadh, Saudi Arabia.

Who is the current CEO of Floward?

Abdulaziz B Al Loughani of Floward. They have also founded 1 company.

How many employees does Floward have?

As of Sep 30, 2026, the latest employee count at Floward is 971.

Is Floward a funded company?

Floward is a funded company, having raised a total of $190M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Oct 06, 2020.

When was the latest funding round of Floward?

Floward's latest funding was a $***** Series C round on Feb 07, 2023, with participation from 3 investors.

Where does Floward rank among its competitors?

Floward ranks 1st amongst 151 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Zuvees, which secured $1.57M in Jun, 2026.

Who are the top competitors of Floward?

Floward's top competitors include Bloom & Wild, FTD and Freddie's Flowers. Among them, Zuvees secured the most recent funding round in June, 2026.

Floward - 2026 Company Profile, Team, Funding & Competitors

Company Details

Floward is an online gifting platform offering flowers. Its catalog includes flower bouquets, flower vases for different occasions. It provides customization features to users including selecting florists of their choice. The mobile application is available for Android and iOS users.

Website: floward.com
Social
Email ID: *****@cs.floward.com
Phone Number: +965 **********

Key Metrics

Founded Year

2017

Location

Riyadh, Saudi Arabia

Stage

Series C

Total Funding

$190M in 3 rounds

Latest Funding Round

Series C, Feb 07, 2023, $*****

Investors

STV & 6 more

Ranked

1^st among 151 active competitors

Employee Count

971 as on Sep 30, 2026

Investment & Acquisitions

Mubkhar

Similar Companies

Bloom & Wild & 77 more

View Floward's full profile

Floward has raised a total funding of $190M over 3 rounds. Its first funding round was on Oct 06, 2020. Its latest funding round was a Series C round on Feb 07, 2023 for $*****. 3 investors participated in its latest round. Floward has 7 institutional investors.

Here is the list of recent funding rounds of Floward:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 07, 2023	7093170	Series C	7003743	5450414	6851015	3188012
Jun 27, 2021	6477665	Series B	3655985	7748722	8569009	Impact46
Oct 06, 2020	8370994	Series A	4799448	4188009	Impact46	Faith Capital & 1 more

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View details of Floward's funding rounds and investors

The founders of Floward are Abdulaziz B Al Loughani and Taiba Hamad Al-Humaidhi. Abdulaziz B Al Loughani is the CEO of Floward.

Here are the details of Floward's key team members:

Abdulaziz B Al Loughani: Co-Founder & CEO of Floward.
Taiba Hamad Al-Humaidhi: Former Co-Founder of Floward.

View details of Floward's Founder profiles and Board Members

Floward's employee count trend

Floward has 971 employees as of Sep 26. Here is Floward's employee count trend over the years:

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Top competitors of Floward include Bloom & Wild, FTD and Freddie's Flowers. Here is the list of Top 10 competitors of Floward, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Floward 2017, Riyadh (Saudi Arabia), Series C	Online gifting platform offering flowers	$190M	Impact46, STV & 5 others	74/100
2nd	Bloom & Wild 2013, London (United Kingdom), Series D	Online platform offering flowers on a subscription basis	$174M	MMC Ventures, Burda Principal Investments ... & 62 others	71/100
3rd	FTD 1910, Downers Grove (United States), Acquired	Online flower and gift delivery service for all occasions	-	-	50/100
4th	Freddie's Flowers 2014, London (United Kingdom), Series B	Online platform offering same-day delivery of fresh flowers	$64.3M	The Craftory & 5 others	49/100
5th	Flowerbx 2014, London (United Kingdom), Series A	Online subscription-based platform offering flowers	$31.3M	Finn Capital Partners, Capstar Ventures & 27 others	48/100
6th	Floom 2015, London (United Kingdom), Acquired	Online marketplace for flowers	$3.2M	Pembroke VCT, Firstminute Capital & 18 others	42/100
7th	Arena Flowers 2006, London (United Kingdom), Seed	Online florist shop	$310K	Molten Ventures, Singular Ventures	42/100
8th	Talking Roses 2023, Abu Dhabi (United Arab Emirates), Unfunded	Platform for personalized and custom-printed roses	-	-	39/100
9th	MyGlobalFlowers 2017, Gibraltar (United Kingdom), Unfunded	App-based marketplace platform offering multi-category flowers	-	-	39/100
10th	Zuvees 2024, Dubai (United Arab Emirates), Series A	Online flower and gifting platform	$3.3M	IvyCap Ventures	39/100