When was Blue Apron founded?

Blue Apron was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Blue Apron located?

Blue Apron is headquartered in New York City, United States. It is registered at 28 Liberty St., Floor 28 New York, NY 10005.

How many employees does Blue Apron have?

As of Mar 31, 2026, the latest employee count at Blue Apron is 1452.

Is Blue Apron a funded company?

Blue Apron is a funded company, having raised a total of $194M across 8 funding rounds to date. The company's 1st funding round was a $800K Seed round, raised on Sep 19, 2012.

How much is Blue Apron worth?

The last known valuation of Blue Apron was $103M as of Sep 29, 2023.

When was the latest funding round of Blue Apron?

Blue Apron's latest funding was a $40M Post IPO round on May 02, 2022, with participation from 1 investor.

What is the annual revenue of Blue Apron?

Annual revenue of Blue Apron is $458M as on Dec 31, 2022.

Is Blue Apron a Online Grocery company?

The primary sector of Blue Apron is Online Grocery.

Where does Blue Apron rank among its competitors?

Blue Apron ranks 3rd amongst 75 active competitors, of which 6 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Blue Apron, which secured $40M in May, 2022.

Who are the top competitors of Blue Apron?

Blue Apron's top competitors include HelloFresh, Marley Spoon and Home Chef. Among them, Blue Apron secured the most recent funding round in May, 2022.

Blue Apron - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Blue Apron an acquired company?

Blue Apron got acquired by Wonder on Sep 29, 2023.

Blue Apron is an acquired company based in New York City (United States), founded in 2012 by Matt Salzberg, Ilia Papas and Matthew Wadiak. It operates as a Provider of subscription-based meal kit delivery services. Blue Apron has raised $194M in funding from Fidelity Investments and Stripes, with last known valuation of $103M. The company has 75 active competitors, including 6 funded and 10 that have exited. Its top competitors include companies like HelloFresh, Marley Spoon and Home Chef.

Sectors and market segments that Blue Apron operate in

Blue Apron serves in the Food and Agriculture Tech market segments.The primary business model of Blue Apron is:

Food and Agriculture Tech > Online Grocery > ***** **** > ***** ******

Company Details

Provider of subscription-based meal kit delivery services. It delivers meal kits with pre-measured ingredients and recipe cards in refrigerated boxes and offers them to the subscribed members on a weekly basis. The company claims to buy food in bulk and split it up into portioned meal kits for the subscribers. The company also offers wines to the customers on a subscription-based policy.

Website: www.blueapron.com/
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Registered Address: 28 Liberty St., Floor 28 New York, NY 10005

Key Metrics

Founded Year

2012

Location

New York City, United States

Stage

Acquired

Total Funding

$194M in 8 rounds

Latest Funding Round

Post IPO, May 02, 2022, $40M

Last Known Valuation

$103M as on Sep 29, 2023

Investors

Fidelity Investments & 21 more

Ranked

3^rd among 75 active competitors

Annual Revenue

$458M as on Dec 31, 2022

Employee Count

1,452 as on Mar 31, 2026

Investment & Acquisitions

Native & 1 more

Similar Companies

HelloFresh & 445 more

Exit Details

Acquired by Wonder (Sep 29, 2023)

View Blue Apron's full profile

Blue Apron is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Blue Apron Holdings, LLC CIN: 81-4777373 , United States, Active	Aug 08, 2012	-	1988 (As on Jan 31, 2022)	-
BLUE APRON HOLDINGS, INC. CIN: 1701114 , United States, Active	Dec 21, 2016	$458M (As on Dec 31, 2022)	1178 (As on Dec 31, 2021)	-
BLUE APRON, LLC CIN: 454001636 , United States, Active		-	113 (As on Dec 31, 2024)	-

Blue Apron got acquired by Wonder on Sep 29, 2023 at an acquisition amount of $103M.

Click here to take a look at Blue Apron's acquisition in detail

Blue Apron has raised a total funding of $194M over 8 rounds. Its first funding round was on Sep 19, 2012. Its latest funding round was a Post IPO round on May 02, 2022 for $40M. 1 investor participated in its latest round. Blue Apron has 16 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of Blue Apron:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 02, 2022	$40M	Post IPO	-	-	-	RJB Partners
Feb 14, 2022	$5M	Post IPO	-	-	-	RJB Partners
Nov 2021	Undisclosed	Post IPO	-	-	-	RJB Partners

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View details of Blue Apron's funding rounds and investors

The founders of Blue Apron are Matt Salzberg, Ilia Papas and Matthew Wadiak.

Here are the details of Blue Apron's key team members:

Matt Salzberg: Former Co-Founder of Blue Apron and founder of 1 other company. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Ilia Papas: Co-Founder & CTO of Blue Apron and founder of 1 other company. They are also an angel investor in 2 startups.
Matthew Wadiak: Former Co-Founder of Blue Apron.

View details of Blue Apron's Founder profiles and Board Members

Blue Apron's employee count trend

Blue Apron has 1,452 employees as of Mar 26. Here is Blue Apron's employee count trend over the years:

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Top competitors of Blue Apron include HelloFresh, Marley Spoon and Home Chef. Here is the list of Top 10 competitors of Blue Apron, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HelloFresh 2011, Berlin (Germany), Public	Provider of meal recipe kits subscription service	$367M	Phenomen Ventures, Baillie Gifford & 16 others	85/100
2nd	Marley Spoon 2012, Berlin (Germany), Acquired	Provider of meal kits, prepared meals, and market essentials	$71.1M	VNV Global, Union Square Ventures & 16 others	77/100
3rd	Blue Apron 2012, New York City (United States), Acquired	Provider of subscription-based meal kit delivery services	$194M	EG Capital Advisors, Darwin Ventures & 20 others	76/100
4th	Home Chef 2013, Chicago (United States), Acquired	Platform offering recipe meal kit delivery services	$55.8M	Guild Capital, L Catterton & 9 others	76/100
5th	Sun Basket 2011, San Francisco (United States), Series E	Online subscription recipe box with pre measured ingredients	$125M	PivotNorth Capital, August Capital & 19 others	64/100
6th	Green Chef 2014, Boulder (United States), Acquired	Provider of organic meal kit based on subscription	$15.5M	New Enterprise Associates, #adm ventures & 2 others	59/100
7th	Purple Carrot 2014, Boston (United States), Acquired	Online platform to purchase plant-based meal kits	$8.8M	New Crop Capital, Stray Dog Capital & 9 others	57/100
8th	Plated 2012, New York City (United States), Acquired	Online grocery delivery and pickup, offering fresh food and household essentials	$89.5M	Formation 8, Greycroft & 23 others	54/100
9th	Gobble 2010, Palo Alto (United States), Acquired	15-minute meal kits delivered: fresh, homemade dinners made easy	$27.1M	Khosla Ventures, Trinity Ventures & 26 others	47/100
10th	EveryPlate 2018, Texas City (United States), Unfunded	Subscription-based meal kit delivery service	-	-	46/100