When was BlueKai founded?

BlueKai was founded in 2008 and raised its 1st funding round within a year of its incorporation.

Where is BlueKai located?

BlueKai is headquartered in Cupertino, United States.

How many employees does BlueKai have?

As of May 31, 2026, the latest employee count at BlueKai is 6.

Is BlueKai a funded company?

BlueKai is a funded company, having raised a total of $41.9M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 01, 2008.

When was the latest funding round of BlueKai?

BlueKai's latest funding was a $***** Series C round on 2013, with participation from 1 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.09B in funding in 2026 to date.

Where does BlueKai rank among its competitors?

BlueKai ranks 36th amongst 348 active competitors, of which 65 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was TapClicks, which secured an undisclosed amount in Jan, 2023.

Who are the top competitors of BlueKai?

BlueKai's top competitors include Permutive, Acxiom and mParticle. Among them, TapClicks secured the most recent funding round in January, 2023.

BlueKai - 2026 Company Profile, Team, Funding & Competitors

Q: Is BlueKai an acquired company?

BlueKai got acquired by Oracle on Feb 24, 2014.

BlueKai is an acquired company based in Cupertino (United States), founded in 2008 by Omar Tawakol, Alexander Hooshmand and Grant Ries. It operates as a Data management platform and third-party data marketplace. BlueKai has raised $41.9M in funding. The company has 348 active competitors, including 65 funded and 74 that have exited. Its top competitors include companies like Permutive, Acxiom and mParticle.

Company Details

BlueKai is the cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with information about targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles. In 2013 BlueKai was named to Forbes “50 Most Promising US Companies” list as well as Fast Company’s “10 Most Innovative Global Companies in Big Data".

Key Metrics

Founded Year

2008

Location

Cupertino, United States

Stage

Acquired

Total Funding

$41.9M in 5 rounds

Latest Funding Round

Series C, 2013, $*****

Investors

Archer Venture Capital & 11 more

Ranked

36^th among 348 active competitors

Employee Count

6 as on May 31, 2026

Investment & Acquisitions

TrackSimple

Similar Companies

Permutive & 481 more

Exit Details

Acquired by Oracle (Feb 24, 2014)

View BlueKai's full profile

BlueKai got acquired by Oracle on Feb 24, 2014 at an acquisition amount of $*****.

Click here to take a look at BlueKai's acquisition in detail

BlueKai has raised a total funding of $41.9M over 5 rounds. Its first funding round was on Apr 01, 2008. Its latest funding round was a Series C round on 2013 for $*****. 1 investor participated in its latest round. BlueKai has 12 institutional investors.

Here is the list of recent funding rounds of BlueKai:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2013	1368	Series C	6487	7277	9522	9850
Jan 12, 2011	7613796	Series C	5016936	1817468	6496479	8119312
Feb 01, 2010	5320567	Series C	1876363	3884168	5230712	GGV Capital & 2 more

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View details of BlueKai's funding rounds and investors

The founders of BlueKai are Omar Tawakol, Alexander Hooshmand and Grant Ries.

Here are the details of BlueKai's key team members:

Omar Tawakol: Co-Founder of BlueKai. They are also an angel investor in 3 startups and serve on the board of 1 company.
Contact Info: 1 email address
Alexander Hooshmand: Co-Founder of BlueKai and founder of 1 other company.
Contact Info: 1 email address
Grant Ries: Co-Founder of BlueKai.
Contact Info: 1 email address

View details of BlueKai's Founder profiles and Board Members

BlueKai's employee count trend

BlueKai has 6 employees as of May 26. Here is BlueKai's employee count trend over the years:

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Top competitors of BlueKai include Permutive, Acxiom and mParticle. Here is the list of Top 10 competitors of BlueKai, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Permutive 2013, London (United Kingdom), Series C	Provider of ad data management platform	$116M	SoftBank Vision Fund, Octopus Ventures & 13 others	70/100
2nd	Acxiom 1969, Little Rock (United States), Public	AI based marketing data management platform	-	Silver Lake, ValueAct Capital & 1 others	67/100
3rd	mParticle 2012, New York City (United States), Acquired	Platform offering data management software	$272M	Bowery Capital, Harmony Partners & 28 others	66/100
4th	TapClicks 2011, San Jose (United States), Series A	Provider of marketing operations platform with reporting, analytics, and workflow tools	$23.5M	Boathouse Capital, IVA Ventures & 2 others	65/100
5th	Eyeota 2010, Sydney (Australia), Acquired	Audience targeting data	$19.5M	Global Brain, Qualgro & 8 others	65/100
6th	Dstillery 2008, New York City (United States), Series C	Targeted DSP and DMP	$64.4M	NewSpring, Menlo Ventures & 9 others	62/100
7th	Adverity 2015, Vienna (Austria), Series D	Provider of a platform for marketing data integration and intelligence	$166M	Sapphire Ventures, Mangrove Capital Partners ... & 8 others	62/100
8th	Disqo 2014, Los Angeles (United States), Series B	Provider of market research and data analytics services	$98.5M	Alpha Edison, Sageview Capital & 3 others	62/100
9th	Resonate 2008, Reston (United States), Series C	Provider of AI-powered consumer data and insights for business decisions	$37M	Greycroft, Inovia Capital & 4 others	61/100
10th	BlueConic 2010, Boston (United States), Series B	Cloud based provider of customer data platform to enterprises	$30.6M	Sigma Prime Ventures, Vista Equity Partners ... & 4 others	58/100
36th	BlueKai 2008, Cupertino (United States), Acquired	Data management platform and third-party data marketplace	$41.9M	Archer Venture Capital, GGV Capital & 10 others	47/100