When was Bonusly founded?

Bonusly was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Bonusly located?

Bonusly is headquartered in Boulder, United States.

Who is the current CEO of Bonusly?

Raphael Crawford Marks of Bonusly. They have also founded 1 company.

How many employees does Bonusly have?

As of Mar 31, 2026, the latest employee count at Bonusly is 87.

Is Bonusly a funded company?

Bonusly is a funded company, having raised a total of $32.4M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 01, 2014.

When was the latest funding round of Bonusly?

Bonusly's latest funding was a $***** Series B round on Feb 28, 2023, with participation from 4 investors.

Where does Bonusly rank among its competitors?

Bonusly ranks 23rd amongst 1029 active competitors, of which 163 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Humand, which secured $66M in Feb, 2026.

Who are the top competitors of Bonusly?

Bonusly's top competitors include Medallia, Xoxoday and WorkJam. Among them, Humand secured the most recent funding round in February, 2026.

Bonusly - 2026 Company Profile, Team, Funding & Competitors

Company Details

Cloud-based platform for employee recognition. It offers employee recognition and rewards platform that offers multiple ways to engage employees and improve retention. It provides a dashboard of people analytics to understand recognition trends and offers recognition programs and improve employee engagement. It allows employees to give bonuses to their peers, direct reports, and managers to recognise their contributions through the platform's peer-to-peer recognition. Employees can earn recognition points that can be redeemed for gifts cards, charitable donations, and bespoke prizes such as PTO, company-branded apparel, or lunch with the CEO.

Website: bonusly.com
Social
Email ID: *****@bonus.ly

Key Metrics

Founded Year

2012

Location

Boulder, United States

Stage

Series B

Total Funding

$32.4M in 5 rounds

Latest Funding Round

Series B, Feb 28, 2023, $*****

Investors

Bloomberg Beta & 6 more

Ranked

23^rd among 1029 active competitors

Employee Count

87 as on Mar 31, 2026

Similar Companies

Xoxoday & 286 more

View Bonusly's full profile

Bonusly is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SMARTLY, INC. CIN: 463786879 , United States, Active	Sep 18, 2013	-	55 (As on Dec 31, 2024)	-

Bonusly has raised a total funding of $32.4M over 5 rounds. Its first funding round was on Oct 01, 2014. Its latest funding round was a Series B round on Feb 28, 2023 for $*****. 4 investors participated in its latest round. Bonusly has 7 institutional investors.

Here is the list of recent funding rounds of Bonusly:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 28, 2023	1257419	Series B	2046413	6334471	7641808	4894848
Jun 01, 2020	3582027	Series A	2665744	8543948	5903559	Next Frontier Capital & 2 more
Apr 03, 2019	9471246	Seed	7341169	5987879	9635336	FirstMark & 1 more

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View details of Bonusly's funding rounds and investors

The founders of Bonusly is Raphael Crawford Marks. Raphael Crawford Marks is the CEO of Bonusly.

Here are the details of Bonusly's key team members:

Raphael Crawford Marks: Founder & CEO of Bonusly and founder of 1 other company.
Contact Info: 1 email address

Bonusly's Board of Directors

Bonusly's board has 3 active members. Amish Jani, John Quinn and Raphael Crawford-Marks are independent board members.

Here is the list of Bonusly's board of directors:

Name	Type	Representing	Status	Duration
Amish Jani	Independent board member	-	Current	6y 11m
fy{fntv	Independent board member	-	Current	1y 3m
zybcjsn	Independent board member	-	Current	8y 6m

View details of Bonusly's Founder profiles and Board Members

Bonusly's employee count trend

Bonusly has 87 employees as of Mar 26. Here is Bonusly's employee count trend over the years:

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Top competitors of Bonusly include Medallia, Xoxoday and WorkJam. Here is the list of Top 10 competitors of Bonusly, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Medallia 2001, Pleasanton (United States), Acquired	Provider of experience management software and related customer service solutions	$340M	Sequoia Capital, HTIF & 12 others	82/100
2nd	Xoxoday 2012, Bengaluru (India), Acquired	Provider of rewards, recognition, loyalty, incentives, and payout program solutions	$30.6M	Mahindra, Giift & 17 others	79/100
3rd	WorkJam 2014, Montreal (Canada), Series D	Provider of a platform for frontline workforce management and engagement	$167M	Inovia Capital, SLW & 12 others	77/100
4th	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Insight Partners, Accel & 9 others	76/100
5th	Culture Amp 2009, Richmond (Australia), Series F	Employee experience management platform	$259M	Index Ventures, Blackbird Ventures & 12 others	73/100
6th	Lattice 2015, San Francisco (United States), Series F	Provider of a platform for managing employee performance, engagement, and compensation	$332M	Tiger Global Management, Thrive Capital & 24 others	71/100
7th	AdvantageClub.ai 2016, San Francisco (United States), Series A	Provider of platform for employee recognition, rewards, incentives, and wellbeing	$11M	Axilor Ventures, Earlsfield Capital & 67 others	68/100
8th	Simpplr 2014, Milpitas (United States), Series D	Provider of an AI intranet and employee experience platform	$131M	Norwest, Sapphire Ventures & 2 others	67/100
9th	Achievers 2002, Toronto (Canada), Acquired	Provider of employee recognition and rewards platform with marketplace access	$50.7M	Relay Ventures, GrandBanks Capital & 7 others	66/100
10th	Humand 2020, Buenos Aires (Argentina), Series A	Mobile-based suite solutions for enterprise collaboration	$66.5M	Kaszek, Goodwater Capital & 8 others	66/100
23rd	Bonusly 2012, Boulder (United States), Series B	Cloud-based platform for employee recognition	$32.4M	Trinity Capital, Bloomberg Beta & 5 others	64/100