When was BORNTOSTANDOUT founded?

BORNTOSTANDOUT was founded in 2012 and raised its 1st funding round 13 years after it was founded.

Where is BORNTOSTANDOUT located?

BORNTOSTANDOUT is headquartered in Seoul, South Korea.

Is BORNTOSTANDOUT a funded company?

BORNTOSTANDOUT is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Feb 18, 2025.

When was the latest funding round of BORNTOSTANDOUT?

BORNTOSTANDOUT's latest funding was a $***** Series A round on Feb 18, 2025, with participation from 2 investors.

Where does BORNTOSTANDOUT rank among its competitors?

BORNTOSTANDOUT ranks 9th amongst 96 active competitors, of which 9 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Sugar Cosmetics, which secured $15.3M in Sep, 2026.

Who are the top competitors of BORNTOSTANDOUT?

BORNTOSTANDOUT's top competitors include Sugar Cosmetics, Laneige and hince. Among them, Sugar Cosmetics secured the most recent funding round in September, 2026.

BORNTOSTANDOUT - 2026 Company Profile, Funding & Competitors

Company Details

Online platform offering body care, and fragrance products. It provides a selection of perfumes, including various scents for men and women, users can explore body care products such as lotions, body mists, and shower gels. The platform also offers home fragrances, including scented candles and diffusers.

Website: borntostandout.com
Email ID: *****@borntostandout.com

Key Metrics

Founded Year

2012

Location

Seoul, South Korea

Stage

Series A

Latest Funding Round

Series A, Feb 18, 2025, $*****

Investors

Touch Capital & 1 more

Ranked

9^th among 96 active competitors

Similar Companies

Innovist & 806 more

View BORNTOSTANDOUT's full profile

BORNTOSTANDOUT has raised funding over 1 round. Its latest funding round was a Series A round on Feb 18, 2025 for $*****. 2 investors participated in its latest round. BORNTOSTANDOUT has 2 institutional investors.

Here is the list of recent funding rounds of BORNTOSTANDOUT:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 18, 2025	5352916	Series A	5740374	5339786	9880055	5197638

Access funding benchmarks and valuations. Sign up today!

View details of BORNTOSTANDOUT's funding rounds and investors

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of BORNTOSTANDOUT include Sugar Cosmetics, Laneige and hince. Here is the list of Top 10 competitors of BORNTOSTANDOUT, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$112M	A91 Partners, India Quotient & 72 others	63/100
2nd	Laneige 1994, Seoul (South Korea), Unfunded	Internet first brand of multi category k-beauty care products	-	-	49/100
3rd	hince 2018, Seoul (South Korea), Acquired	Internet-first brand offering skin, lip, eye & face care products	-	BASS Investment, Premier Partners & 1 others	47/100
4th	stylenanda 2004, Seoul (South Korea), Acquired	Online brand offering K-beauty products	-	-	46/100
5th	Goods Company 2018, Seoul (South Korea), Funding Raised	Internet-first brand of beauty products	-	STH	37/100
6th	Unpa 2013, Seoul (South Korea), Seed	Platform for communtiy generated beauty tips	$1.2M	Partners Investment	31/100
7th	The beginning and end of Purgatory 2014, Seoul (South Korea), Acquired	Private label brand of beauty products	-	Smile Gate Investment, CJ Investment	30/100
8th	ByteLab 2020, Seoul (South Korea), Series A	Software development and technology services company providing various solutions	$6.68M	Atinum Investment, OLIVE YOUNG	30/100
9th	BORNTOSTANDOUT 2012, Seoul (South Korea), Series A	Online platform offering body care and fragrance products	-	BOLD, Touch Capital	29/100
10th	Banila 2005, Seoul (South Korea), Unfunded	Provider of home appliance and system service plans	-	-	29/100