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Sugar Cosmetics - About the company

Sugar Cosmetics is a series D company based in Mumbai (India), founded in 2012 by Vineeta Tejpal Singh. It operates as a Platform offering cosmetic and personal care products. Sugar Cosmetics has raised $96.3M in funding from investors like India Quotient, A91 Partners and L N Bangur Group, with a current valuation of $*****. The company has 1510 active competitors, including 89 funded and 49 that have exited. Its top competitors include companies like Innovist, Pilgrim and MyGlamm.

Company Details

Platform offering cosmetic and personal care products. It provides a variety of makeup, skincare, and beauty accessories, including lipsticks, eyeliners, foundations, and face creams, catering to diverse skin tones and preferences.
Social
XFacebook
Email ID
*****@sugarcosmetics.com
Phone Number
+91 **********
Part Of
Registered Address
B-1004, Palatial Heights, Chandivali Farm Road, Andheri East, Mumbai - 400072, Mumbai, Maharashtra, India, 400072
Key Metrics
Founded Year
2012
Location
Mumbai, India
Stage
Series D
Total Funding
$96.3M in 16 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 01, 2025
Ranked
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
450 as on Jul 31, 2025
Investment & Acquisitions
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Sugar Cosmetics's funding and investors

Sugar Cosmetics has raised a total funding of $96.3M over 16 rounds. Its first funding round was on Jul 03, 2013. Its latest funding round was a Series D round on Aug 25, 2025 for $*****. 4 investors participated in its latest round. Sugar Cosmetics has 31 institutional investors and 42 angel investors.

Here is the list of recent funding rounds of Sugar Cosmetics:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Aug 25, 2025
6121445
Series D
8442973
2502096
7696649
6644288
Jul 23, 2025
2726712
Venture Debt
9957749
8114977
9002201
Jan 30, 2025
8910775
Series D
3211043
7119902
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Sugar Cosmetics' founders and board of directors

Founder? Claim Profile
The founders of Sugar Cosmetics is Vineeta Tejpal Singh. Vineeta Tejpal Singh is the CEO of Sugar Cosmetics.
Here are the details of Sugar Cosmetics' key team members:

Sugar Cosmetics' Board of Directors

Sugar Cosmetics's board has 6 active members. Vineeta Tejpal Singh, Anjana Sasidharan, Deepak Gaur, Abhay Kumar Pandey and Kaushik Pavan Mukherjee are part of team and Tejas Chandrakant Latke is independent board member.
Here is the list of Sugar Cosmetics' board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
14y 0m
Team
-
Current
4y 0m
Investor
-
Current
5y 4m
Investor
-
Current
7y 1m
csrnkfx
Investor
-
Past
1y 3m
Independent board member
-
Current
7y 3m

Sugar Cosmetics' employee count trend

Sugar Cosmetics has 450 employees as of Jul 25. The total employee count is 32.0% lower than what it was in Jul 24. Here is Sugar Cosmetics's employee count trend over the years:
Employee count trend for Sugar Cosmetics
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Sugar Cosmetics's Competitors and alternates

Top competitors of Sugar Cosmetics include Innovist, Pilgrim and MyGlamm. Here is the list of Top 10 competitors of Sugar Cosmetics, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Innovist
Innovist
2018, Gurugram (India), Acquired
Retailer of personal care products for hair skin and sun
$19.2M
78/100
2nd
Logo for Pilgrim
Pilgrim
2019, Mumbai (India), Series B
Online brand offering multi-category natural beauty care products
$50M
75/100
3rd
Logo for MyGlamm
MyGlamm
2015, Mumbai (India), Unfunded
Platform for beauty and personal care products
-
-
75/100
4th
Logo for Mamaearth
Mamaearth
2016, Gurugram (India), Public
Online brand offering toxin-free beauty products
$89.3M
73/100
5th
Logo for MCaffeine
MCaffeine
2015, Mumbai (India), Series C
Online retailer of caffeinated skin and hair care products
$50.6M
72/100
6th
Logo for Nat Habit
Nat Habit
2018, Gurugram (India), Series B
Online platform offering beauty and skincare products
$17M
70/100
7th
Logo for Glossier
Glossier
2005, New York City (United States), Series E
Internet first brand offering multicategory beauty products
$266M
69/100
8th
Logo for The Good Glamm Group
The Good Glamm Group
2015, Delhi (India), Deadpooled
Brand of beauty and personal care products
$352M
67/100
9th
Logo for Be Bodywise
Be Bodywise
2021, Mumbai (India), Funding Raised
Online brand offering multi-category beauty, health, and wellness products
-
65/100
10th
Logo for Plum
Plum
2013, Thane (India), Series C
Internet first brand of vegan skincare, haircare, body care, and fragrance products
$51.7M
65/100
15th
Logo for Sugar Cosmetics
Sugar Cosmetics
2012, Mumbai (India), Series D
Platform offering cosmetic and personal care products
$96.3M
62/100
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Sugar Cosmetics's Latest cap tables and shareholding

Founders own 25.76%, Funds (largest shareholder) own 55.09%, Enterprises own 7.75% and Angels own 7.48%. The net worth of Sugar Cosmetics's founders is INR 422Cr as of Sep 01, 2025.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
25.76%
422Cr
7020271
8552809
4599391
8087534
2488779
5997111
3136730
2526721
1619639
8339446
Fund
55.09%
903Cr
2028046
9524596
4453786
4670116
1448468
4496352
9226906
6439213
6414428
2298930
8
2
4
7
8
8
0
0
0
0
0
0
Enterprise
7.75%
127Cr
5108963
4956048
4834698
1586210
Angel
7.48%
123Cr
1553127
1382890
7439156
9562285
Other People
0.00%
5.7L
0
0
0
0
ESOP Pool
3.24%
53.1Cr
198
670
585
269
Other Investors
0.67%
11Cr
0
0
0
0
Total
100.00%
1,640Cr
6011183
2741533
1125193
5063487
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Sugar Cosmetics's Shareholding

Sugar Cosmetics's Investments and acquisitions

Sugar Cosmetics has a total of 1 investment in Vaaree. Sugar Cosmetics has not made any acquisitions as of now.

Reports related to Sugar Cosmetics

Here is the latest report on Sugar Cosmetics's sector:

News related to Sugar Cosmetics

lockFilter this list
Media has covered Sugar Cosmetics for a total of 7 events in the last 1 year, 3 of them have been about company updates.
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FAQs about Sugar Cosmetics

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