Sugar Cosmetics - About the company
Sugar Cosmetics is a series D company based in Mumbai (India), founded in 2012 by Vineeta Tejpal Singh. It operates as a Platform offering cosmetic and personal care products. Sugar Cosmetics has raised $112M in funding from investors like India Quotient, A91 Partners and L N Bangur Group, with a current valuation of ₹*****. The company has 2053 active competitors, including 146 funded and 80 that have exited. Its top competitors include companies like Innovist, Pilgrim and Renee Cosmetics.
Company Details
Platform offering cosmetic and personal care products. It provides a variety of makeup, skincare, and beauty accessories, including lipsticks, eyeliners, foundations, and face creams, catering to diverse skin tones and preferences.
- Website
- www.sugarcosmetics.com/
- Social
- Email ID
- *****@sugarcosmetics.com
- Phone Number
- +91 **********
- Registered Address
- B-1004, Palatial Heights, Chandivali Farm Road, Andheri East, Mumbai - 400072, Mumbai, Maharashtra, India, 400072
Key Metrics
Founded Year
2012
Location
Mumbai, India
Stage
Series D
Total Funding
$112M in 17 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Sep 01, 2026
Investors
Ranked
20th among 2053 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
450 as on Jul 31, 2025
Investment & Acquisitions
Legal entities associated with Sugar Cosmetics
Sugar Cosmetics is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SUGAR BRANDS PRIVATE LIMITED CIN: U52100MH2012PTC233397 , India, Active | Jul 16, 2012 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 382 (As on May 01, 2026) |
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Sugar Cosmetics's funding and investors
Sugar Cosmetics has raised a total funding of $112M over 17 rounds. Its first funding round was on Jul 03, 2013. Its latest funding round was a Series D round on Sep 01, 2026 for $*****. 1 investor participated in its latest round. Sugar Cosmetics has 31 institutional investors and 42 angel investors.
Here is the list of recent funding rounds of Sugar Cosmetics:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 01, 2026 | 7579278 | Series D | 3777024 | 8579748 | 3019825 | 4216482 |
Aug 25, 2025 | 5350682 | Series D | 9731141 | 6204036 | 2544452 | |
Jul 23, 2025 | 4318869 | Venture Debt | 4378330 | 6053240 | 3013325 |
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Sugar Cosmetics' founders and board of directors
Founder? Claim ProfileThe founders of Sugar Cosmetics is Vineeta Tejpal Singh. Vineeta Tejpal Singh is the CEO of Sugar Cosmetics.
Here are the details of Sugar Cosmetics' key team members:
- Vineeta Tejpal Singh: Co-Founder & CEO of Sugar Cosmetics and founder of 3 other companies, Quench Botanics, SUGAR Cosmetics and FAB BAG. They are also an angel investor in 69 startups and serve on the boards of 4 companies.Contact Info: 2 email addresses and 1 phone number
Sugar Cosmetics' Board of Directors
Sugar Cosmetics's board has 6 active members. Vineeta Tejpal Singh, Anjana Sasidharan, Deepak Gaur, Abhay Kumar Pandey and Kaushik Pavan Mukherjee are part of team and Tejas Chandrakant Latke is independent board member.Here is the list of Sugar Cosmetics' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 14y 1m | |
Team | - | Current | 4y 1m | |
Investor | - | Current | 5y 4m | |
Investor | - | Current | 7y 2m | |
{jvavia | Investor | - | Past | 5y 3m |
Independent board member | - | Current | 7y 4m |
View details of Sugar Cosmetics's Founder profiles and Board Members
Sugar Cosmetics' employee count trend
Sugar Cosmetics has 450 employees as of Jul 25. The total employee count is 32.0% lower than what it was in Jul 24. Here is Sugar Cosmetics's employee count trend over the years:
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Sugar Cosmetics's Competitors and alternates
Top competitors of Sugar Cosmetics include Innovist, Pilgrim and Renee Cosmetics. Here is the list of Top 10 competitors of Sugar Cosmetics, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Retailer of personal care products for hair skin and sun | $22.3M | 78/100 | ||
2nd | Online brand offering multi-category natural beauty care products | $50M | 76/100 | ||
3rd | Renee Cosmetics 2019, Ahmedabad (India), Series C | Online retailer of cosmetics, fragrances, skincare, and beauty accessories | $55.2M | 75/100 | |
4th | Retailer of caffeinated skin and hair care products | $48.4M | 74/100 | ||
5th | Honasa Consumer 2016, Gurugram (India), Public | Retailer of beauty and personal care products with digital presence | $165M | 73/100 | |
6th | Online platform offering beauty and skincare products | $35.7M | 71/100 | ||
7th |  Glossier 2005, New York City (United States), Series E | Internet first brand offering multicategory beauty products | $266M | 69/100 | |
8th | Be Bodywise 2021, Mumbai (India), Funding Raised | Online brand offering multi-category beauty, health, and wellness products | - | 69/100 | |
9th |  FAE Beauty 2019, Mumbai (India), Seed | Online retailer of cosmetic products including makeup and skincare items | $3.71M | 67/100 | |
10th | Typsy Beauty 2021, Gurugram (India), Seed | Retailer of makeup products including lipsticks eyeshadows and face cosmetics | $8.25M | 67/100 | |
20th | Sugar Cosmetics 2012, Mumbai (India), Series D | Platform offering cosmetic and personal care products | $112M | 63/100 |
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Sugar Cosmetics's Latest cap tables and shareholding
Founders own 20.52%, Funds (largest shareholder) own 63.46%, Enterprises own 6.57% and Angels own 5.96%. The net worth of Sugar Cosmetics's founders is INR 153Cr as of Sep 01, 2026.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 20.52% | 153Cr | 8634658 | 4133271 | 4406627 | 4413447 |
4673166 | 9911215 | 2906352 | 9929562 | 1122099 | 7752276 | |
Fund | 63.46% | 472Cr | 5173676 | 9833473 | 1142382 | 6098481 |
6953617 | 5433150 | 1344478 | 7999842 | 6658401 | 7282345 | |
4 | 2 | 5 | 7 | 2 | 4 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 6.57% | 48.8Cr | 228690 | 806699 | 847598 | 940214 |
Angel | 5.96% | 44.3Cr | 86421 | 36150 | 61519 | 19192 |
ESOP Pool | 2.96% | 22Cr | 66 | 98 | 33 | 22 |
Other Investors | 0.54% | 3.98Cr | 0 | 0 | 0 | 0 |
Total | 100.00% | 744Cr | 2250562 | 9750417 | 9296900 | 1649548 |
To unlock detailed Cap Table of Sugar Cosmetics Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Sugar Cosmetics's Shareholding
Sugar Cosmetics's Investments and acquisitions
Sugar Cosmetics has a total of 1 investment in Vaaree. Sugar Cosmetics has not made any acquisitions as of now.Reports related to Sugar Cosmetics
Here is the latest report on Sugar Cosmetics's sector:
News related to Sugar Cosmetics
Filter this listMedia has covered Sugar Cosmetics for a total of 8 events in the last 1 year, 3 of them have been about company updates.
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Sugar Cosmetics Raises Rs 144 Cr Amidst Valuation ResetEntrackr•Sep 04, 2026•Sugar Cosmetics, A91 Partners
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Sugar Cosmetics seeks ₹100-150 crore rescue funding at steep valuation cutMint•May 13, 2026•Sugar Cosmetics
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Bengaluru leads as women-led tech startups bag $1.1 bn funding in 2025News9 Live•Mar 06, 2026•Nykaa, Sugar Cosmetics
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Sugar Cosmetics in funding talks as early VC investors seek to exitVCCircle•Jan 12, 2026•Sugar Cosmetics
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Sugar Cosmetics’ profitability slips as FY25 revenue declines to Rs 415 croreStoryboard18•Oct 15, 2025•Sugar Cosmetics
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D2C beauty brands like Sugar, Renee, Fae attract rising investor funding in 2025The Economic Times•Oct 03, 2025•Sugar Cosmetics, Innovist, FAE Beauty, Renee Cosmetics
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D2C boom faces consumer fatigue
Financial Express•Aug 03, 2025•35North Ventures, Anicut Capital, Sugar Cosmetics
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SUGAR Cosmetics Raises $5 Mn From Anicut Capital, Stride Ventures & L CattertonInc42•Jul 23, 2025•Sugar Cosmetics, Anicut Capital, Stride Ventures, L Catterton
•
Shark Tank India 4: Tintbox founders brag about celebs using their product, say 'talking about packaging is choti choti baatein'Business Today•Mar 12, 2025•TintBox, Sugar Cosmetics, Lenskart, boAt
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