Bound - About the company
Bound is an acquired company based in Austin (United States), founded in 2012 by Danielle Baillien-de Burlett. It operates as an Audience insights and website personalization platform. Bound has raised $9.32M in funding from Origin Ventures. The company has 433 active competitors, including 51 funded and 51 that have exited. Its top competitors include companies like Recurly, Privy and Connecto.
Company Details
Bound, formerly Get Smart Content, is an audience insights and website personalization platform for digital marketers. It enables clients to deliver personalized content to customers through segmentation based on behavioral, firmographic, demographic, A/B testing and others. Offer audience insights at accounts level by company name, size, location and others and provides web personalization and consulting to clients. Clientele includes Rockwell Automation, Cummins, Abila, San Francisco Travel and others.
- Website
- www.bound360.com/
- Social
- Email ID
- *****@bound360.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2012
Location
Austin, United States
Stage
Acquired
Total Funding
$9.32M in 5 rounds
Latest Funding Round
Investors
Ranked
37th among 433 active competitors
Employee Count
14 as on Aug 31, 2026
Exit Details
Acquired by Demand Science (Apr 09, 2025)
Bound's acquisition details
Bound got acquired by Demand Science on Apr 09, 2025.
Click here to take a look at Bound's acquisition in detail
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Bound's funding and investors
Bound has raised a total funding of $9.32M over 5 rounds. Its first funding round was on 2013. Its latest funding round was a Series A round on Dec 01, 2016 for $*****. 1 investor participated in its latest round. Bound has 4 institutional investors.
Here is the list of recent funding rounds of Bound:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 01, 2016 | 2407642 | Series A | 9614859 | 8276216 | 8438004 | 5810735 |
Nov 30, 2016 | 6225621 | Series A | 4709570 | 6912375 | 2515854 | 7089091 |
Aug 19, 2015 | 1128880 | Series A | 9884116 | 2949051 |
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Bound's founders and board of directors
Founder? Claim ProfileThe founders of Bound is Danielle Baillien-de Burlett.
Here are the details of Bound's key team members:
- Danielle Baillien-de Burlett: Partner / Co-Founder of Bound.
View details of Bound's Founder profiles and Board Members
Bound's employee count trend
Bound has 14 employees as of Aug 26. Here is Bound's employee count trend over the years:
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Bound's Competitors and alternates
Top competitors of Bound include Recurly, Privy and Connecto. Here is the list of Top 10 competitors of Bound, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Recurly 2009, San Francisco (United States), Series C | Provider of subscription management and recurring billing automation platform | $39.2M | 72/100 | |
2nd | Privy 2011, Boston (United States), Acquired | Provider of email and SMS marketing platform with expert strategy | $8.28M | 60/100 | |
3rd | Cloud tools for marketers for customer engagement and lead capturing & management | $21M | - | 59/100 | |
4th | Segmentify 2015, Istanbul (Turkey), Acquired | Cloud-based product personalization tool for omnichannel retailers | $8M | 58/100 | |
5th | Sailthru 2008, New York City (United States), Acquired | Marketing automation and personalization platform | $67.5M | 58/100 | |
6th |  Skio 2021, New York City (United States), Acquired | Provider of subscription management platform for Shopify-based direct-to-consumer brands | $8M | 57/100 | |
7th | Qubit 2010, London (United Kingdom), Acqui-Hired | Personalization solution for online businesses | $74.8M | 57/100 | |
8th | Perq 2001, Indianapolis (United States), Public | Customer engagement platform for e-tailers | $14.3M | 57/100 | |
9th |  Nostra Ai 2020, Venice (United States), Series A | Provider of infrastructure platform unifying site speed, bot protection, and identity | $20M | 54/100 | |
10th | Productboard 2014, Oakland (United States), Series D | Developer of a platform for product management and customer feedback | $262M | 53/100 | |
37th | Bound 2012, Austin (United States), Acquired | Audience insights and website personalization platform | $9.32M | 41/100 |
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Bound's Investments and acquisitions
Bound has made no investments or acquisitions yet.
Reports related to Bound
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