When was Segmentify founded?

Segmentify was founded in 2015 and raised its 1st funding round within a year of its incorporation.

Where is Segmentify located?

Segmentify is headquartered in Istanbul, Turkey.

How many employees does Segmentify have?

As of Jun 30, 2026, the latest employee count at Segmentify is 70.

Is Segmentify a funded company?

Segmentify is a funded company, having raised a total of $8M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 09, 2015.

When was the latest funding round of Segmentify?

Segmentify's latest funding was a $***** Seed round on Jul 12, 2023, with participation from 4 investors.

Where does Segmentify rank among its competitors?

Segmentify ranks 24th amongst 1433 active competitors, of which 268 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Segmentify?

Segmentify's top competitors include Klaviyo, Riskified and Rokt Technologies. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Segmentify - 2026 Company Profile, Team, Funding & Competitors

Segmentify is an acquired company based in Istanbul (Turkey), founded in 2015 by Ergin EROGLU and Murat Soysal. It operates as a Cloud-based product personalization tool for omnichannel retailers. Segmentify has raised $8M in funding from investors like StartersHub, Koc Holding and Sabancı Ventures. The company has 1433 active competitors, including 268 funded and 192 that have exited. Its top competitors include companies like Klaviyo, Riskified and Rokt Technologies.

Company Details

Cloud-based product personalization tool for omnichannel retailers. It recommends products to website visitors as per their behavior and performance analytics. It also provides a cart content optimization engine and an alternative product recommendation engine.

Website: segmentify.com
Social

Key Metrics

Founded Year

2015

Location

Istanbul, Turkey

Stage

Acquired

Total Funding

$8M in 5 rounds

Latest Funding Round

Seed, Jul 12, 2023, $*****

Investors

StartersHub & 11 more

Ranked

24^th among 1433 active competitors

Employee Count

70 as on Jun 30, 2026

Similar Companies

Recurly & 1039 more

Exit Details

Acquired by Unifonic (Jun 10, 2026)

View Segmentify's full profile

Segmentify got acquired by Unifonic on Jun 10, 2026.

Click here to take a look at Segmentify's acquisition in detail

Segmentify has raised a total funding of $8M over 5 rounds. Its first funding round was on Aug 09, 2015. Its latest funding round was a Seed round on Jul 12, 2023 for $*****. 4 investors participated in its latest round. Segmentify has 12 institutional investors.

Here is the list of recent funding rounds of Segmentify:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 12, 2023	6104269	Seed	8119144	3422750	5476031	5784867
Sep 22, 2022	2372444	Seed	3462026	3840168	5640250	Esor Investments
Jul 02, 2018	1283297	Seed	1316994	5845860	4324473	Esor Investments

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View details of Segmentify's funding rounds and investors

The founders of Segmentify are Ergin EROGLU and Murat Soysal.

Here are the details of Segmentify's key team members:

Ergin EROGLU: Co-Founder of Segmentify.
Contact Info: 1 email address
Murat Soysal: Co-Founder of Segmentify.
Contact Info: 1 email address

View details of Segmentify's Founder profiles and Board Members

Segmentify's employee count trend

Segmentify has 70 employees as of Jun 26. Here is Segmentify's employee count trend over the years:

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Top competitors of Segmentify include Klaviyo, Riskified and Rokt Technologies. Here is the list of Top 10 competitors of Segmentify, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Accel & 24 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Entree Capital & 21 others	75/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	Recurly 2009, San Francisco (United States), Series C	Provider of subscription management and recurring billing automation platform	$39.2M	Polaris Partners, Accel-KKR & 11 others	73/100
5th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, Insight Partners & 6 others	71/100
6th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
7th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
8th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Herald Investment Management, Origin Capital ... & 5 others	68/100
9th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.91M	Catalyst Trusteeship, Lead Angels & 34 others	68/100
10th	Zoovu 2010, Boston (United States), Series C	Provider of AI-based customer engagement solutions for e-commerce businesses	$200M	ProVen VCT, FTV Capital & 9 others	67/100
24th	Segmentify 2015, Istanbul (Turkey), Acquired	Cloud-based product personalization tool for omnichannel retailers	$8M	Koc Holding, Hub GSYO & 10 others	58/100