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Channel Intelligence - About the company

Channel Intelligence is an acquired company based in Orlando (United States), founded in 1999 by Alan Fulmer. It operates as a Performance based e-commerce marketing service. Channel Intelligence has raised $21.1M in funding from investors like Aweida Venture Partners, Actua and ICG. The company has 1011 active competitors, including 222 funded and 140 that have exited. Its top competitors include companies like Klaviyo, Riskified and CommerceIQ.

Company Details

Channel Intelligence offers commerce data services to retailers, manufacturers and advertisers. It assists merchants in increasing sales from the purchased digital ads space. Its offers a CI Boost suite which includes services like Product Search, Paid Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy and Webstore. At the time of acquisition by Google, CI was active in 31 countries, working with 850 retailers like Best Buy and Target.
Key Metrics
Founded Year
1999
Location
Orlando, United States
Stage
Acquired
Total Funding
$21.1M in 3 rounds
Latest Funding Round
Ranked
Employee Count
35 as on Mar 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Google (Feb 06, 2013)

Channel Intelligence's acquisition details

Channel Intelligence got acquired by Google on Feb 06, 2013 at an acquisition amount of $*****.
Click here to take a look at Channel Intelligence's acquisition in detail
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Channel Intelligence's funding and investors

Channel Intelligence has raised a total funding of $21.1M over 3 rounds. Its first funding round was on Nov 28, 2006. Its latest funding round was a Series B round on Jun 14, 2011 for $*****. 2 investors participated in its latest round. Channel Intelligence has 5 institutional investors.

Here is the list of recent funding rounds of Channel Intelligence:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 14, 2011
6634787
Series B
1375228
5093818
4255826
8556344
Sep 30, 2009
1373063
Series B
6558088
7996627
2605725
2307331
Nov 28, 2006
1169245
Series B
9148613
4458736
1048939
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Channel Intelligence's founders and board of directors

Founder? Claim Profile
The founders of Channel Intelligence is Alan Fulmer.
Here are the details of Channel Intelligence's key team members:

Channel Intelligence's employee count trend

Channel Intelligence has 35 employees as of Mar 26. Here is Channel Intelligence's employee count trend over the years:
Employee count trend for Channel Intelligence
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Channel Intelligence's Competitors and alternates

Top competitors of Channel Intelligence include Klaviyo, Riskified and CommerceIQ. Here is the list of Top 10 competitors of Channel Intelligence, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Klaviyo
Klaviyo
2012, Boston (United States), Public
SaaS-based e-mail marketing software solutions for e-commerce businesses
$778M
81/100
2nd
Logo for Riskified
Riskified
2013, New York City (United States), Public
AI-based payment fraud prevention solutions for e-commerce solution
$232M
73/100
3rd
Logo for CommerceIQ
CommerceIQ
2012, Mountain View (United States), Series D
Provider of unified AI platform for retail ecommerce sales and optimization
$196M
71/100
4th
Logo for Bango
Bango
1999, Cambridge (United Kingdom), Public
Provider of marketing solutions for e-commerce businesses
-
71/100
5th
Logo for Signifyd
Signifyd
2011, Palo Alto (United States), Series E
Provider of fraud prevention and payment validation for online retailers
$394M
70/100
6th
Logo for Ravelin Technology
Ravelin Technology
2014, London (United Kingdom), Acquired
Provider of AI-native fraud and abuse prevention solutions for merchants
$37.2M
69/100
7th
Personalized marketing tools for e-commerce businesses
$488M
68/100
8th
Logo for Nitro Commerce
Nitro Commerce
2023, Gurugram (India), Series A
AI-driven marketing automation platform for e commerce businesses
$6.8M
66/100
9th
Logo for Zoovu
Zoovu
2010, Boston (United States), Series C
Provider of AI-based customer engagement solutions for e-commerce businesses
$200M
65/100
10th
Logo for Intelligence Node
Intelligence Node
2012, Mumbai (India), Acquired
Provider of AI-driven eCommerce platform for retail analytics and optimization
$17.2M
64/100
71st
Logo for Channel Intelligence
Channel Intelligence
1999, Orlando (United States), Acquired
Performance based e-commerce marketing service
$21.1M
46/100
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Channel Intelligence's Investments and acquisitions

Channel Intelligence has acquired ClickEquations. Channel Intelligence has not made any investments as of now.

Reports related to Channel Intelligence

Here is the latest report on Channel Intelligence's sector:

News related to Channel Intelligence

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