When was Rokt Technologies founded?

Rokt Technologies was founded in 2012 and became a unicorn in 2021.

Where is Rokt Technologies located?

Rokt Technologies is headquartered in United States.

Who is the current CEO of Rokt Technologies?

Bruce Buchanan of Rokt Technologies. They have also founded 1 company.

How many employees does Rokt Technologies have?

As of Mar 31, 2026, the latest employee count at Rokt Technologies is 765.

Is Rokt Technologies a funded company?

Rokt Technologies is a funded company, having raised a total of $488M across 8 funding rounds to date. The company's 1st funding round was a $1M Grant (prize money) round.

How much is Rokt Technologies worth?

The latest valuation of Rokt Technologies is $1.95B as of Dec 16, 2021.

When was the latest funding round of Rokt Technologies?

Rokt Technologies' latest funding was a $325M Series E round on Dec 16, 2021, with participation from 7 investors.

Is Rokt Technologies a MarketingTech company?

The primary sectors of Rokt Technologies are MarketingTech, E-Commerce Enablers and Brands Tech.

Where does Rokt Technologies rank among its competitors?

Rokt Technologies ranks 7th amongst 1194 active competitors, of which 259 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5M in Aug, 2025.

Who are the top competitors of Rokt Technologies?

Rokt Technologies' top competitors include Klaviyo, Riskified and CommerceIQ. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Rokt Technologies - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Rokt Technologies operate in

Rokt Technologies serves in the Retail market segments.The primary business model of Rokt Technologies are:

Company Details

Personalized marketing tools for e-commerce businesses. The platform provides customized marketing solutions using machine learning technology. It enables brand engagement and manages revenues in the transaction moment. It manages trade-offs including up and cross-selling, app installation, re-engagement, calendar subscription, and more.

Website: www.rokt.com/
Social
Email ID: *****@rokt.com
Phone Number: +1 **********

Key Metrics

Founded Year

2012

Location

United States

Stage

Series E

Total Funding

$488M in 8 rounds

Latest Funding Round

Series E, Dec 16, 2021, $325M

Post Money Valuation

$1.95B as on Dec 16, 2021

Investors

Moelis & Company & 22 more

Ranked

7^th among 1194 active competitors

Employee Count

765 as on Mar 31, 2026

Investment & Acquisitions

Canal & 3 more

Similar Companies

Klaviyo & 1551 more

View Rokt Technologies' full profile

Rokt Technologies is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ROKT (UK) LIMITED CIN: 8777013 , Germany, Active	Nov 14, 2013	-	5 (As on Jan 31, 2021)
ROKT PTY LIMITED CIN: 85139261822 , Belgium, Active	Sep 02, 2009	-	5 (As on Jan 31, 2021)	-
Rokt Pte. Ltd. CIN: 201230345N , Singapore, Active	Dec 12, 2012	-	-
ROKT INC. CIN: 7653363 , United States, Active	Sep 01, 2023	-	-	-

Rokt Technologies has raised a total funding of $488M over 8 rounds. Its latest funding round was a Series E round on Dec 16, 2021 for $325M. 7 investors participated in its latest round. Rokt Technologies has 19 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Rokt Technologies:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 16, 2021	$325M	Series E	$1.95B	-	Tiger Global Management	Wellington, Whale Rock Capital Management, Pavilion Capital Partners, Hostplus, AustralianSuper, Square Peg Ventures
Oct 22, 2020	$80M	Series D	$450M	-	TDM Growth Partners	Square Peg Ventures
Oct 30, 2019	$48M	Series C	-	-	TDM Growth Partners	-

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View details of Rokt Technologies's funding rounds and investors

The founders of Rokt Technologies are Andrew Katz, Ben Voltz and Bruce Buchanan. Bruce Buchanan is the CEO of Rokt Technologies.

Here are the details of Rokt Technologies' key team members:

Andrew Katz: Co-Founder & CTO of Rokt Technologies.
Contact Info: 1 email address
Ben Voltz: Former Co-Founder of Rokt Technologies and founder of 1 other company.
Contact Info: 1 email address
Bruce Buchanan: Co-Founder & CEO of Rokt Technologies.
Contact Info: 1 email address

View details of Rokt Technologies's Founder profiles and Board Members

Rokt Technologies' employee count trend

Rokt Technologies has 765 employees as of Mar 26. Here is Rokt Technologies's employee count trend over the years:

Employee count trend for Rokt Technologies

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Top competitors of Rokt Technologies include Klaviyo, Riskified and CommerceIQ. Here is the list of Top 10 competitors of Rokt Technologies, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Summit Partners & 22 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Genesis Partners, Entree Capital & 21 others	73/100
3rd	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, SoftBank Vision Fund & 6 others	71/100
4th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, Herald Investment Management ... & 5 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
6th	Ravelin Technology 2014, London (United Kingdom), Acquired	Provider of AI-native fraud and abuse prevention solutions for merchants	$37.2M	Amadeus Capital, Passion Capital & 12 others	69/100
7th	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Wellington & 21 others	73/100
8th	Nitro Commerce 2023, Gurugram (India), Series A	AI-driven marketing automation platform for e commerce businesses	$6.8M	Catalyst Trusteeship, Cornerstone Ventures ... & 32 others	66/100
9th	Zoovu 2010, Boston (United States), Series C	Provider of AI-based customer engagement solutions for e-commerce businesses	$200M	ProVen VCT, FTV Capital & 9 others	65/100
10th	Intelligence Node 2012, Mumbai (India), Acquired	Provider of AI-driven eCommerce platform for retail analytics and optimization	$17.2M	New Enterprise Associates, Orios Venture Partners ... & 15 others	65/100

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Rokt Technologies has not made any investments yet. Rokt Technologies has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 17, 2025	Acquisition	Canal	2021	San Francisco (United States)
Jan 17, 2025	Acquisition	mParticle	2012	New York City (United States)
Jan 12, 2024	Acquisition	AfterSell	2011	Vancouver (Canada)