When was Cherrypick founded?

Cherrypick was founded in 2020 and raised its 1st funding round within a year of its incorporation.

Where is Cherrypick located?

Cherrypick is headquartered in London, United Kingdom.

Who is the current CEO of Cherrypick?

Tom Foster-Carter of Cherrypick. They have also founded 1 company.

Which legal entities is Cherrypick associated with?

Cherrypick is associated with TOTAL FOOD CONTROL LTD.

How many employees does Cherrypick have?

As of Aug 31, 2026, the latest employee count at Cherrypick is 77.

Is Cherrypick a funded company?

Cherrypick is a funded company, having raised a total of $7.82M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 24, 2020.

How much is Cherrypick worth?

The latest valuation of Cherrypick is $***** as of Dec 06, 2021.

When was the latest funding round of Cherrypick?

Cherrypick's latest funding was a $***** Seed round on Dec 06, 2021, with participation from 6 investors. Its primary sector is Food Tech. In United Kingdom, the Food Tech sector has seen $35.8M in funding in 2026 to date.

Where does Cherrypick rank among its competitors?

Cherrypick ranks 5th amongst 120 active competitors, of which 11 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was flavrs, which secured $7M in Sep, 2022.

Who are the top competitors of Cherrypick?

Cherrypick's top competitors include Innit, flavrs and PlateJoy. Among them, flavrs secured the most recent funding round in September, 2022.

Cherrypick - 2026 Company Profile, Team, Funding, Competitors & Financials

Cherrypick is a seed company based in London (United Kingdom), founded in 2020 by Tom Foster-Carter and Chris Parsons. It operates as a Platform offering planning meals, shopping groceries, and accessing recipes. Cherrypick has raised $7.82M in funding from investors like Octopus Ventures, Speedinvest and JamJar Investments, with a current valuation of $*****. The company has 120 active competitors, including 11 funded and 6 that have exited. Its top competitors include companies like Innit, flavrs and PlateJoy.

Company Details

Platform offering planning meals, shopping groceries, and accessing recipes. The platform enables users to plan meals, shop instantly, access personalized recipes, and get supermarket prices without any subscriptions. It provides a app that recommends personalized recipes based on dietary preferences and automatically adds the ingredients to the shopping basket.

Website: www.cherrypick.co/
Social

Key Metrics

Founded Year

2020

Location

London, United Kingdom

Stage

Seed

Total Funding

$7.82M in 3 rounds

Latest Funding Round

Seed, Dec 06, 2021, $*****

Post Money Valuation

$***** as on Dec 06, 2021

Investors

Octopus Ventures & 11 more

Ranked

5^th among 120 active competitors

Employee Count

77 as on Aug 31, 2026

Similar Companies

Innit & 145 more

View Cherrypick's full profile

Cherrypick is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
TOTAL FOOD CONTROL LTD CIN: 12721245 , United Kingdom, Active	Jul 05, 2020	-	14 (As on Jul 31, 2024)

Cherrypick has raised a total funding of $7.82M over 3 rounds. Its first funding round was on Nov 24, 2020. Its latest funding round was a Seed round on Dec 06, 2021 for $*****. 6 investors participated in its latest round. Cherrypick has 9 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Cherrypick:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 06, 2021	7949633	Seed	8372777	2652793	3606146	6589016
Jun 29, 2021	7923223	Seed	8557751	6984453	2803968	Ian Marsh & 2 more
Nov 24, 2020	7533564	Seed	5396712	6941665	6900725	9338414

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View details of Cherrypick's funding rounds and investors

The founders of Cherrypick are Tom Foster-Carter and Chris Parsons. Tom Foster-Carter is the CEO of Cherrypick.

Here are the details of Cherrypick's key team members:

Tom Foster-Carter: Co-Founder & CEO of Cherrypick. They serve on the board of 1 company.
Contact Info: 1 email address
Chris Parsons: Co-Founder & CTO of Cherrypick.
Contact Info: 1 email address

Cherrypick's Board of Directors

Cherrypick's board has 1 active member. Tom Foster-Carter is part of team.

Here is the list of Cherrypick's board of directors:

Name	Type	Representing	Status	Duration
Tom Foster-Carter	Team	-	Current	6y 2m

View details of Cherrypick's Founder profiles and Board Members

Cherrypick's employee count trend

Cherrypick has 77 employees as of Aug 26. Here is Cherrypick's employee count trend over the years:

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Top competitors of Cherrypick include Innit, flavrs and PlateJoy. Here is the list of Top 10 competitors of Cherrypick, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Innit 2013, San Francisco (United States), Series A	Platform offering personalized and customizable meals recipes	$43M	S2G Investments, Finistere Ventures & 1 others	62/100
2nd	flavrs 2020, San Francisco (United States), Acquired	Online discovery platform for shoppable recipes	$7M	Wellington Partners Venture Capital, Firstminute Capital ... & 5 others	54/100
3rd	PlateJoy 2013, San Francisco (United States), Seed	Online platform offering personalized shoppable food recipes	$1.7M	500 Global, Foundation Capital & 20 others	51/100
4th	TinyChef 2017, New York City (United States), Seed	Platform offering recipes discovery and meal planning	$3M	JPIN, Venture Catalysts & 14 others	49/100
5th	Cherrypick 2020, London (United Kingdom), Seed	Platform offering planning meals, shopping groceries, and accessing recipes	$7.82M	Sherpalo Ventures, JamJar Investments & 10 others	48/100
6th	Whisk 2009, Birmingham (United Kingdom), Acquired	Provider of shoppable recipes for customers	$39.1M	Samsung, Potential & 3 others	47/100
7th	Cooklist 2018, Dallas (United States), Series A	Personal nutrition & grocery service app for users to build meal plans, and order groceries based on ingredients	$2.99M	Techstars, RevTech Ventures	46/100
8th	CheckScan 2017, Russia, Funding Raised	Mobile application providing grocery shopping assistance	-	Pulsar Venture Capital	44/100
9th	WiseList 2018, Hawthorn East (Australia), Unfunded	Mobile application to create and share grocery shopping lists	-	-	40/100
10th	Plus Delivery 2016, Colatina (Brazil), Unfunded	Online platform to search for grocery stores	-	-	39/100