When was Innit founded?

Innit was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is Innit located?

Innit is headquartered in San Francisco, United States.

Who is the current CEO of Innit?

Kevin Brown of Innit. They have also founded 1 company.

How many employees does Innit have?

As of Mar 31, 2026, the latest employee count at Innit is 65.

Is Innit a funded company?

Innit is a funded company, having raised a total of $43M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 05, 2015.

When was the latest funding round of Innit?

Innit's latest funding was a $***** Series A round on Jul 21, 2016, with participation from 0 investor.

Where does Innit rank among its competitors?

Innit ranks 3rd amongst 86 active competitors, of which 9 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was flavrs, which secured $7M in Sep, 2022.

Who are the top competitors of Innit?

Innit's top competitors include flavrs, PlateJoy and TinyChef. Among them, flavrs secured the most recent funding round in September, 2022.

Innit - 2026 Company Profile, Team, Funding & Competitors

Innit is a series A company based in San Francisco (United States), founded in 2013 by Kevin Brown and Francisco Deolarte. It operates as a Platform offering personalized and customizable meals recipes. Innit has raised $43M in funding. The company has 86 active competitors, including 9 funded and 4 that have exited. Its top competitors include companies like flavrs, PlateJoy and TinyChef.

Company Details

Platform offering personalized and customizable meals recipes. The platform offering personalized meal recommendations based on diet, allergies, and dislikes for the users. The users can discover recipes with one click add-to-cart for one or multiple recipes. The platform offers step-by-step instruction with videos and real-time cooking guidance. It also offers assortment discovery using AI-powered.

Website: innit.com
Social

Key Metrics

Founded Year

2013

Location

San Francisco, United States

Stage

Series A

Total Funding

$43M in 2 rounds

Latest Funding Round

Series A, Jul 21, 2016, $*****

Investors

S2G Investments & 2 more

Ranked

3^rd among 86 active competitors

Employee Count

65 as on Mar 31, 2026

Investment & Acquisitions

ShopWell

Similar Companies

flavrs & 97 more

View Innit's full profile

Innit has raised a total funding of $43M over 2 rounds. Its first funding round was on Nov 05, 2015. Innit has 3 institutional investors.

Here is the list of recent funding rounds of Innit:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 21, 2016	6252333	Series A	2808301	4311043	6446398	1733048
Nov 05, 2015	2571273	Series A	3846123	6449155	7431092	4170800

Access funding benchmarks and valuations. Sign up today!

View details of Innit's funding rounds and investors

The founders of Innit are Kevin Brown and Francisco Deolarte. Kevin Brown is the CEO of Innit.

Here are the details of Innit's key team members:

Kevin Brown: CEO and Co-Founder of Innit.
Francisco Deolarte: Co-Founder and CDO of Innit.

View details of Innit's Founder profiles and Board Members

Innit's employee count trend

Innit has 65 employees as of Mar 26. Here is Innit's employee count trend over the years:

Uncover Innit's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Innit include flavrs, PlateJoy and TinyChef. Here is the list of Top 10 competitors of Innit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	flavrs 2020, San Francisco (United States), Acquired	Online discovery platform for shoppable recipes	$7M	Wellington Partners Venture Capital, Andreessen Horowitz ... & 5 others	60/100
2nd	PlateJoy 2013, San Francisco (United States), Seed	Online platform offering personalized shoppable food recipes	$1.7M	500 Global, Zillionize & 20 others	52/100
3rd	Innit 2013, San Francisco (United States), Series A	Platform offering personalized and customizable meals recipes	$43M	S2G Investments, Fairhaven Capital & 1 others	62/100
4th	TinyChef 2017, New York City (United States), Seed	Platform offering recipes discovery and meal planning	$3M	JPIN, Venture Catalysts & 14 others	50/100
5th	Cherrypick 2020, London (United Kingdom), Seed	Platform offering planning meals, shopping groceries, and accessing recipes	$7.82M	JamJar Investments, Octopus Ventures & 9 others	50/100
6th	foodable 2020, Berlin (Germany), Seed	Platform offering recipe discovery	-	HEARTFELT_, APX & 5 others	47/100
7th	Prepear 2005, Lindon (United States), Funding Raised	Social network for meal planning and recipe management	-	RevRoad	41/100
8th	Hello Table 2014, Melbourne (Australia), Funding Raised	Online platform and mobile app for recipe discovery	-	Rocket Seeder	40/100
9th	ChefGPT 2023, Singapore, Unfunded	AI and SaaS-based recipe discovery platform	-	-	39/100
10th	BigOven 2003, Knoxville (United States), Unfunded	App-based platform for recipe discovery	-	-	38/100