When was Whisk founded?

Whisk was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Where is Whisk located?

Whisk is headquartered in Birmingham, United Kingdom.

Which legal entities is Whisk associated with?

Whisk is associated with FOODIENT LTD..

How many employees does Whisk have?

As of May 31, 2026, the latest employee count at Whisk is 88.

Is Whisk a funded company?

Whisk is a funded company, having raised a total of $39.1M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 28, 2012.

How much is Whisk worth?

The last known valuation of Whisk was $***** as of Mar 22, 2016.

When was the latest funding round of Whisk?

Whisk's latest funding was a $***** Series A round on Mar 22, 2016, with participation from 0 investor.

Where does Whisk rank among its competitors?

Whisk ranks 6th amongst 93 active competitors, of which 9 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was flavrs, which secured $7M in Sep, 2022.

Who are the top competitors of Whisk?

Whisk's top competitors include Innit, flavrs and PlateJoy. Among them, flavrs secured the most recent funding round in September, 2022.

Whisk - 2026 Company Profile, Team, Funding, Competitors & Financials

Whisk is an acquired company based in Birmingham (United Kingdom), founded in 2009 by Craig Edmunds. It operates as a Provider of shoppable recipes for customers. Whisk has raised $39.1M in funding, with last known valuation of $*****. The company has 93 active competitors, including 9 funded and 6 that have exited. Its top competitors include companies like Innit, flavrs and PlateJoy.

Company Details

Whisk allows people browsing for recipes to purchase all ingredients needed for each recipe from their preferred supermarkets. Whisk interprets recipes, understands what type of ingredients the user would choose for that recipe, and connects with online supermarkets to purchase the ingredients automatically. The company offers mobile applications for Android and iOS devices.

Website: whisk.com
Social
Email ID: *****@whisk.com

Key Metrics

Founded Year

2009

Location

Birmingham, United Kingdom

Stage

Acquired

Total Funding

$39.1M in 5 rounds

Latest Funding Round

Series A, Mar 22, 2016, $*****

Last Known Valuation

$***** as on Mar 22, 2016

Investors

Samsung & 4 more

Ranked

6^th among 93 active competitors

Employee Count

88 as on May 31, 2026

Investment & Acquisitions

Avocando

Similar Companies

Innit & 104 more

Exit Details

Acquired by Samsung (Mar 06, 2019)

View Whisk's full profile

Whisk is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FOODIENT LTD. CIN: 8001091 , Germany, Active	Mar 21, 2012	-	4 (As on Dec 31, 2020)

Whisk got acquired by Samsung on Mar 06, 2019.

Click here to take a look at Whisk's acquisition in detail

Whisk has raised a total funding of $39.1M over 5 rounds. Its first funding round was on Jun 28, 2012. Whisk has 4 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Whisk:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 22, 2016	9859696	Series A	8189810	3478443	3705599	7880773
Jan 24, 2014	7144294	Seed	2894449	8253867	5533358	7813949
2013	9797	Seed	5798	8056	1198	Potential

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View details of Whisk's funding rounds and investors

The founders of Whisk is Craig Edmunds.

Here are the details of Whisk's key team members:

Craig Edmunds: Co-Founder of Whisk. They serve on the board of 1 company.

Whisk's Board of Directors

Whisk's board has 2 active members. Nick Holzherr and Seungmin Kim are part of team.

Here is the list of Whisk's board of directors:

Name	Type	Representing	Status	Duration
Nick Holzherr	Team	-	Current	14y 5m
Seungmin Kim	Team	-	Current	7y 5m
{znuzvk	Team	-	Past	9y 8m
slgp{lw	Independent board member	-	Past	9y 5m
losqnds	Independent board member	-	Past	9y 4m
uhf{uzr	Independent board member	-	Past	5y 9m

View details of Whisk's Founder profiles and Board Members

Whisk's employee count trend

Whisk has 88 employees as of May 26. Here is Whisk's employee count trend over the years:

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Top competitors of Whisk include Innit, flavrs and PlateJoy. Here is the list of Top 10 competitors of Whisk, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Innit 2013, San Francisco (United States), Series A	Platform offering personalized and customizable meals recipes	$43M	S2G Investments, Finistere Ventures & 1 others	62/100
2nd	flavrs 2020, San Francisco (United States), Acquired	Online discovery platform for shoppable recipes	$7M	Wellington Partners Venture Capital, Firstminute Capital ... & 5 others	54/100
3rd	PlateJoy 2013, San Francisco (United States), Seed	Online platform offering personalized shoppable food recipes	$1.7M	500 Global, Foundation Capital & 20 others	51/100
4th	TinyChef 2017, New York City (United States), Seed	Platform offering recipes discovery and meal planning	$3M	JPIN, Venture Catalysts & 14 others	49/100
5th	Cherrypick 2020, London (United Kingdom), Seed	Platform offering planning meals, shopping groceries, and accessing recipes	$7.82M	JamJar Investments, Octopus Ventures & 10 others	48/100
6th	Whisk 2009, Birmingham (United Kingdom), Acquired	Provider of shoppable recipes for customers	$39.1M	Samsung, Potential & 3 others	47/100
7th	Prepear 2005, Lindon (United States), Funding Raised	Social network for meal planning and recipe management	-	RevRoad	41/100
8th	Maggi 1872, United Kingdom, Unfunded	Online recipe discovery platform	-	-	39/100
9th	ChefGPT 2023, Singapore, Unfunded	AI and SaaS-based recipe discovery platform	-	-	38/100
10th	foodable 2020, Berlin (Germany), Seed	Platform offering recipe discovery	-	HEARTFELT_, APX & 5 others	38/100