CityUnscripted - About the company
CityUnscripted is a seed company based in London (United Kingdom), founded in 2014 by Anna Persson, Yunna Takeuchi and Nick Whitfield. It operates as an Online marketplace for booking professional guides. CityUnscripted has raised $1.81M in funding, with a current valuation of £*****. The company has 2424 active competitors, including 178 funded and 143 that have exited. Its top competitors include companies like Ixigo, MakeMyTrip and Traveloka.
Company Details
CityUnscripted is an online marketplace for booking professional guides. It lists local guides on their platform with their short description and the services that they provide. Users can view the guides on the platform and select the guide according to their preference. Booking for the guide is done on the platform itself. The company also provides other services such as travel insurance for the users.
- Website
- www.cityunscripted.com/
- Social
- Email ID
- *****@cityunscripted.com
- Phone Number
- +44 **********
Key Metrics
Founded Year
2014
Location
London, United Kingdom
Stage
Seed
Total Funding
$1.81M in 2 rounds
Latest Funding Round
Post Money Valuation
£***** as on Apr 27, 2022
Investors
Ranked
85th among 2424 active competitors
Employee Count
139 as on Apr 30, 2026
Legal entities associated with CityUnscripted
CityUnscripted is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
TRIPCONSUL LTD CIN: 9135893 , United Kingdom, Active | Jul 16, 2014 | - | 5 (As on Dec 31, 2024) |
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CityUnscripted's funding and investors
CityUnscripted has raised a total funding of $1.81M over 2 rounds. Its first funding round was on Jan 19, 2016. Its latest funding round was a Seed round on Nov 21, 2018 for $*****. 1 investor participated in its latest round. CityUnscripted has 2 institutional investors and 56 angel investors.
Here is the list of recent funding rounds of CityUnscripted:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 21, 2018 | 2196564 | Seed | 4038776 | 6197483 | 9911252 | 9461544 |
Jan 19, 2016 | 1389203 | Seed | 6920584 | 5255232 | 9216119 | 5624122 |
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CityUnscripted's founders and board of directors
Founder? Claim ProfileThe founders of CityUnscripted are Anna Persson, Yunna Takeuchi and Nick Whitfield. Nick Whitfield is the CEO of CityUnscripted.
Here are the details of CityUnscripted's key team members:
- Anna Persson: Co-Founder & COO of CityUnscripted. Contact Info: 1 email address
- Yunna Takeuchi: Co-Founder & CPO of CityUnscripted. Contact Info: 1 email address
- Nick Whitfield: Co-Founder & CEO of CityUnscripted. Contact Info: 1 email address
CityUnscripted's Board of Directors
CityUnscripted's board has 7 active members. Colin Fraser, Roland Tanner, Gary Little and Joakim Persson are part of team and Douglas Quinby, Rebecca Jane Moffat and Nicholas Stewart Berkeley are independent board members.Here is the list of CityUnscripted's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
svkrduo | Team | - | Current | 4y 9m |
Investor | - | Current | 7y 2m | |
Investor | - | Current | 10y 5m | |
ljpnxww | Investor | kzaauhv | Current | 6y 6m |
Independent board member | - | Current | 5y 0m | |
zmb{msx | Independent board member | - | Current | 6y 2m |
zwxpndg | Independent board member | - | Current | 2y 2m |
scaowix | Independent board member | - | Past | 2y 2m |
{ourtly | Independent board member | - | Past | 6y 1m |
View details of CityUnscripted's Founder profiles and Board Members
CityUnscripted's employee count trend
CityUnscripted has 139 employees as of Apr 26. Here is CityUnscripted's employee count trend over the years:
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CityUnscripted's Competitors and alternates
Top competitors of CityUnscripted include Ixigo, MakeMyTrip and Traveloka. Here is the list of Top 10 competitors of CityUnscripted, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Online platform facilitating booking of flights, trains, buses, and hotels | $92M | 87/100 | ||
2nd | MakeMyTrip 2000, Gurugram (India), Public | Online travel platform offering booking services | $39M | 86/100 | |
3rd | Online retailer of worldwide flights, hotels, activities, and travel deals | $1.02B | 85/100 | ||
4th | Online platform for booking global travel services | - | 81/100 | ||
5th |  Despegar 1999, Miami (United States), Acquired | App-based platform to book multiple travel services | $331M | 81/100 | |
6th | GetYourGuide 2009, Berlin (Germany), Series F | App-based platform to book outdoor tours and activities | $878M | 80/100 | |
7th |  Priceline 1997, Norwalk (United States), Public | AI-powered platform for booking multiple categories of travel services | $77.3M | 79/100 | |
8th | Booking.com 1996, Amsterdam (Netherlands), Acquired | App-based platform for booking multiple categories of accommodations | $2.42M | 79/100 | |
9th | App-based platform to book multiple travel services | $87.5M | 78/100 | ||
10th | Online retailer of travel booking services for flights, hotels, and more | $250M | 78/100 | ||
85th | CityUnscripted 2014, London (United Kingdom), Seed | Online marketplace for booking professional guides | $1.81M | 52/100 |
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CityUnscripted's Investments and acquisitions
CityUnscripted has made no investments or acquisitions yet.
News related to CityUnscripted
Media has covered CityUnscripted for 1 event in last 1 year.
•
City Unscripted Ranks 5th in Deloitte UK Technology Fast 50 for 2025Sme Bulletin•Nov 07, 2025•CityUnscripted
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