When was CustomerGlu founded?

CustomerGlu was founded in 2016 and raised its 1st funding round 5 years after it was founded.

Where is CustomerGlu located?

CustomerGlu is headquartered in Palo Alto, United States.

Who is the current CEO of CustomerGlu?

Prateek Gupta of CustomerGlu. They have also founded 1 company and are angel investors in 6 startups, including .

How many employees does CustomerGlu have?

As of Aug 31, 2026, the latest employee count at CustomerGlu is 7.

Is CustomerGlu a funded company?

CustomerGlu is a funded company, having raised a total of $620K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 10, 2021.

When was the latest funding round of CustomerGlu?

CustomerGlu's latest funding was a $***** Seed round on Mar 15, 2022, with participation from 5 investors. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.55B in funding in 2026 to date.

Where does CustomerGlu rank among its competitors?

CustomerGlu ranks 86th amongst 708 active competitors, of which 83 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of CustomerGlu?

CustomerGlu's top competitors include Digital Turbine, InMobi and Tapjoy. Among them, InMobi secured the most recent funding round in December, 2025.

CustomerGlu - 2026 Company Profile, Team, Funding & Competitors

Company Details

Gamification based customer engagement platform. It allows users to experiment with gamified in-app journeys like streaks, challenges, quizzes, and more, all without a developer. The users can start from scratch or choose from templates for any growth goal experiments and launch it seamlessly.

Website: www.customerglu.com/
Social
Email ID: *****@customerglu.net

Key Metrics

Founded Year

2016

Location

Palo Alto, United States

Stage

Seed

Total Funding

$620K in 2 rounds

Latest Funding Round

Seed, Mar 15, 2022, $*****

Investors

Better Capital & 9 more

Ranked

86^th among 708 active competitors

Employee Count

7 as on Aug 31, 2026

Similar Companies

Digital Turbine & 1110 more

View CustomerGlu's full profile

CustomerGlu has raised a total funding of $620K over 2 rounds. Its first funding round was on Jun 10, 2021. Its latest funding round was a Seed round on Mar 15, 2022 for $*****. 5 investors participated in its latest round. CustomerGlu has 6 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of CustomerGlu:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 15, 2022	3189497	Seed	5365510	5737233	8817090	8929321
Jun 10, 2021	5506551	Seed	1049297	4796946	Better Capital	Ramakant Sharma & 2 more

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View details of CustomerGlu's funding rounds and investors

The founders of CustomerGlu are Prateek Gupta, Raman Shrivastava and Sumant Subrahmanya. Prateek Gupta is the CEO of CustomerGlu.

Here are the details of CustomerGlu's key team members:

Prateek Gupta: Co-Founder and CEO of CustomerGlu. They are also an angel investor in 6 startups.
Raman Shrivastava: Co-Founder of CustomerGlu and founder of 3 other companies, Fitsome, Marax AI and Fyne.
Contact Info: 1 email address
Sumant Subrahmanya: Co-Founder of CustomerGlu and founder of 1 other company.
Contact Info: 1 email address

View details of CustomerGlu's Founder profiles and Board Members

CustomerGlu's employee count trend

CustomerGlu has 7 employees as of Aug 26. Here is CustomerGlu's employee count trend over the years:

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Top competitors of CustomerGlu include Digital Turbine, InMobi and Tapjoy. Here is the list of Top 10 competitors of CustomerGlu, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Digital Turbine 1998, Austin (United States), Public	Mobile advertising network platform	-	Herald Investment Management, Sunstone Partners ... & 1 others	72/100
2nd	InMobi 2007, Bengaluru (India), Series D	Provider of advertising solutions and platforms for brand building and growth	$266M	Sherpalo Ventures, SoftBank Vision Fund & 44 others	72/100
3rd	Tapjoy 2007, San Francisco (United States), Acquired	Mobile advertising & monetization	$60M	ORIX, Rho Capital Partners & 12 others	70/100
4th	AdColony 2008, Los Angeles (United States), Acquired	Premium mobile video ad network	$2M	RocketSpace, Raakwark Kaptaal & 2 others	69/100
5th	Yeahmobi 2011, Xi An (China), Public	Programmatic advertising and retargeting platform	$140M	CoStone Capital, Xiaomi & 4 others	63/100
6th	Vungle 2011, San Francisco (United States), Acquired	Online ad network platform	$25.6M	Crosslink Capital, Webb Investment Network ... & 23 others	62/100
7th	Mistplay 2015, Montreal (Canada), Acquired	Mobile gaming platform to discover mobile games	-	-	62/100
8th	Kard 2015, New York City (United States), Acquired	Network providing transaction data to facilitate personalized consumer reward programs	$38M	Underscore VC, Tiger Global Management & 7 others	61/100
9th	Mobvista 2013, Guangzhou (China), Public	Mobile advertising platform and ad network	$124M	Midas Capital, NetEase & 9 others	60/100
10th	Chartboost 2011, San Francisco (United States), Acquired	Ads monetization platform based on mobile games	$21M	TransLink Capital, XG Ventures & 7 others	59/100
86th	CustomerGlu 2016, Palo Alto (United States), Seed	Gamification based customer engagement platform	$620K	Groundupp Ventures, Axilor Ventures & 8 others	37/100