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CustomFit - About the company

CustomFit is a seed company based in Bengaluru (India), founded in 2017 by Ashwin Kumar. It operates as a Developer of a no-code platform for A/B testing and personalization. CustomFit has raised $206K in funding from investors like LetsVenture, First Cheque and Upsparks Capital, with a current valuation of *****. The company has 340 active competitors, including 51 funded and 48 that have exited. Its top competitors include companies like Recurly, Perq and Privy.

Company Details

Developer of a no-code platform for A/B testing and personalization. The platform provides tools for website modification, targeted messaging, and dynamic content testing. It offers features such as a visual editor, real-time analytics, and integration with e-commerce and CMS platforms. The platform aims to enable users to optimize website conversions and sales.
Social
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Email ID
*****@customfit.ai
Registered Address
NO. 120, MEERA PARADISE, 3RD CROSS VIJAYA BANK COLONY, BASAVANAPURA MAIN RD, Bangalore, BENGALURU, Karnataka, India, 560036
Key Metrics
Founded Year
2017
Location
Bengaluru, India
Stage
Seed
Total Funding
$206K in 2 rounds
Latest Funding Round
Post Money Valuation
***** as on Sep 16, 2020
Investors
Ranked
Annual Revenue
₹83.4L as on Mar 31, 2025
Employee Count
14 as on Mar 31, 2026
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CustomFit's funding and investors

CustomFit has raised a total funding of $206K over 2 rounds. Its first funding round was on Dec 25, 2018. Its latest funding round was a Seed round on Sep 11, 2020 for $*****. 5 investors participated in its latest round. CustomFit has 5 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of CustomFit:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Sep 11, 2020
9232855
Seed
3022836
5843511
1116454
2674742
Dec 25, 2018
5890406
Angel
3041911
5167020
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CustomFit's founders and board of directors

Founder? Claim Profile
The founders of CustomFit is Ashwin Kumar. Ashwin Kumar is the CEO of CustomFit.
Here are the details of CustomFit's key team members:

CustomFit's Board of Directors

CustomFit's board has 2 active members. Ashwin Kumar and Shoaib Mohammed are part of team.
Here is the list of CustomFit's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
8y 9m
Team
-
Current
8y 9m

CustomFit's employee count trend

CustomFit has 14 employees as of Mar 26. Here is CustomFit's employee count trend over the years:
Employee count trend for CustomFit
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CustomFit's Competitors and alternates

Top competitors of CustomFit include Recurly, Perq and Privy. Here is the list of Top 10 competitors of CustomFit, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Recurly
Recurly
2009, San Francisco (United States), Series C
Provider of subscription management and recurring billing automation platform
$39.2M
73/100
2nd
Logo for Perq
Perq
2001, Indianapolis (United States), Public
Customer engagement platform for e-tailers
$14.3M
61/100
3rd
Logo for Privy
Privy
2011, Boston (United States), Acquired
Provider of email and SMS marketing platform with expert strategy
$8.28M
61/100
4th
Logo for Connecto
Connecto
2013, Noida (India), Acquired
Cloud tools for marketers for customer engagement and lead capturing & management
$21M
-
59/100
5th
Logo for Intellimize
Intellimize
2016, San Mateo (United States), Acquired
Conversion rate optimization and personalization solution for businesses
$52M
59/100
6th
Logo for Omneky
Omneky
2018, San Francisco (United States), Seed
Provider of AI-powered platform for ad creation, management, and optimization
$10M
57/100
7th
Logo for Sailthru
Sailthru
2008, New York City (United States), Acquired
Marketing automation and personalization platform
$67.5M
55/100
8th
Logo for Branding Brand
Branding Brand
2008, Pittsburgh (United States), Series B
Developer of a platform for building digital retail experiences
$24M
53/100
9th
Logo for Bound
Bound
2012, Austin (United States), Acquired
Audience insights and website personalization platform
$9.32M
53/100
10th
Logo for Productboard
Productboard
2014, Oakland (United States), Series D
Developer of a platform for product management and customer feedback
$262M
53/100
40th
Logo for CustomFit
CustomFit
2017, Bengaluru (India), Seed
Developer of a no-code platform for A/B testing and personalization
$206K
41/100
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CustomFit's Latest cap tables and shareholding

Founders (largest shareholder) own 90.27%, Funds own 5.22% and Angels own 4.51%. The net worth of CustomFit's founders is INR 17.1Cr as of Sep 16, 2020.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
90.27%
17.1Cr
9988237
4408771
9245232
6262281
7900389
7562131
6940448
2624032
6200238
5572994
Fund
5.22%
99.1L
85085
32998
20949
14718
Angel
4.51%
85.7L
6520
9388
3030
1312
91
52
14
10
83
96
0
0
0
0
0
0
Total
100.00%
19Cr
6491972
8944993
7370141
1647146
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of CustomFit's Shareholding

CustomFit's Investments and acquisitions

CustomFit has made no investments or acquisitions yet.

Reports related to CustomFit

Here is the latest report on CustomFit's sector:

News related to CustomFit

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