When was Deep Rooted founded?

Deep Rooted was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is Deep Rooted located?

Deep Rooted is headquartered in Bengaluru, India. It is registered at Prestige Terraces, Muncipal No.5/1, 3rd Floor Union Street, Bangalore-560001, Bangalore, Bangalore, Karnataka, India, 560001.

Which legal entities is Deep Rooted associated with?

Deep Rooted is associated with CLOVER VENTURES PRIVATE LIMITED and 1 other.

How many employees does Deep Rooted have?

As of Dec 31, 2024, Deep Rooted has 12 employees, reflecting a 14% year-over-year decline in headcount.

Is Deep Rooted a funded company?

Deep Rooted is a funded company, having raised a total of $24.5M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 12, 2018.

How much is Deep Rooted worth?

The last known valuation of Deep Rooted was $***** as of Sep 10, 2024.

When was the latest funding round of Deep Rooted?

Deep Rooted's latest funding was a $***** Series A round on May 29, 2024, with participation from 4 investors. Its primary sector is Online Grocery. In India, the Online Grocery sector has seen $253M in funding in 2026 to date.

What is the annual revenue of Deep Rooted?

Annual revenue of Deep Rooted is ₹36.8Cr as on Mar 31, 2024.

Where does Deep Rooted rank among its competitors?

Deep Rooted ranks 10th amongst 380 active competitors, of which 32 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was KSKT, which secured $1M in Mar, 2026.

Who are the top competitors of Deep Rooted?

Deep Rooted's top competitors include KisanKonnect, Handpickd and FreshWorld. Among them, KSKT secured the most recent funding round in March, 2026.

Deep Rooted - 2026 Company Profile, Team, Funding, Competitors & Financials

Deep Rooted is a deadpooled company based in Bengaluru (India), founded in 2018 by Arvind Murali, Avinash Ramamurthy, Santhosh Narasipura and Gururaj Seshagiri Rao. It operates as an Online platform offering farm-based fruits and vegetables. Deep Rooted has raised $24.5M in funding from investors like Accel, Omnivore and Mayfield, with last known valuation of $*****. The company has 380 active competitors, including 32 funded and 1 that has exited. Its top competitors include companies like KisanKonnect, Handpickd and FreshWorld.

Company Details

Online platform offering farm-based fruits and vegetables . The product catalog includes including spinach, amaranthus, mint, coriander, lettuce, gourds, capsicum, cauliflower, broccoli, bananas, oranges, grapes, papaya, and more. Its mobile application is available on android and iOS platforms.

Website: deeprooted.co
Social
Email ID: *****@deep-rooted.co
Part Of
Registered Address: Prestige Terraces, Muncipal No.5/1, 3rd Floor Union Street, Bangalore-560001, Bangalore, Bangalore, Karnataka, India, 560001

Key Metrics

Founded Year

2018

Location

Bengaluru, India

Stage

Deadpooled

Total Funding

$24.5M in 9 rounds

Latest Funding Round

Series A, May 29, 2024, $*****

Last Known Valuation

$***** as on Sep 10, 2024

Investors

Accel & 13 more

Ranked

10^th among 380 active competitors

Annual Revenue

₹36.8Cr as on Mar 31, 2024

Employee Count

12 as on Dec 31, 2024

Similar Companies

KisanKonnect & 514 more

View Deep Rooted's full profile

Deep Rooted is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
CLOVER VENTURES PRIVATE LIMITED CIN: U74999KA2018PTC112837 , India, Active	May 04, 2018	$4.45M (As on Mar 31, 2024)	15 (As on May 31, 2025)
HERBACEOUS RETAIL PRIVATE LIMITED CIN: U01100KA2020PTC135672 , India, Active	Jul 07, 2020	$6.48M (As on Mar 31, 2024)	14 (As on Oct 31, 2024)

Deep Rooted has raised a total funding of $24.5M over 9 rounds. Its first funding round was on Dec 12, 2018. Its latest funding round was a Series A round on May 29, 2024 for $*****. 4 investors participated in its latest round. Deep Rooted has 8 institutional investors and 6 angel investors.

Here is the list of recent funding rounds of Deep Rooted:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 29, 2024	2722207	Series A	8253483	3922449	7351657	4555490
Dec 04, 2023	2956648	Conventional Debt	6367819	4750730	2263732	8159267
Sep 22, 2022	9216838	Series A	8648289	2572578	IvyCap Ventures Advisors	Accel & 3 more

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View details of Deep Rooted's funding rounds and investors

The founders of Deep Rooted are Arvind Murali, Avinash Ramamurthy, Santhosh Narasipura and Gururaj Seshagiri Rao.

Here are the details of Deep Rooted's key team members:

Arvind Murali: Co-Founder of Deep Rooted. They serve on the board of 1 company.
Contact Info: 1 email address
Avinash Ramamurthy: Co-Founder of Deep Rooted. They serve on the board of 1 company.
Contact Info: 1 email address
Santhosh Narasipura: Co-Founder of Deep Rooted.
Gururaj Seshagiri Rao: Co-Founder of Deep Rooted.

View details of Deep Rooted's Founder profiles and Board Members

Deep Rooted's employee count trend

Deep Rooted has 12 employees as of Dec 24. The total employee count is 14.0% lower than what it was in Dec 23. Here is Deep Rooted's employee count trend over the years:

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Top competitors of Deep Rooted include KisanKonnect, Handpickd and FreshWorld. Here is the list of Top 10 competitors of Deep Rooted, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	KisanKonnect 2020, Ahmednagar (India), Series A	Provider of direct-to-consumer fresh produce platform	$25.4M	Mistry Ventures, Green Frontier Capital & 53 others	74/100
2nd	Handpickd 2022, Gurugram (India), Series A	Online retailer of pesticide-free and plastic-free fresh fruits and vegetables	$22.5M	Bertelsmann India Investments, NB Ventures ... & 12 others	64/100
3rd	FreshWorld 2012, Bengaluru (India), Seed	Tech-enabled street vendor of farm-fresh fruits and vegetables	$2.48M	Pratithi Investments, Native Angels Network ... & 117 others	55/100
4th	Gourmet Garden 2018, Bengaluru (India), Series A	Online retailer of premium organic groceries and fresh produce	$9.64M	MVP, Whiteboard Capital & 38 others	53/100
5th	KSKT 2020, Gurugram (India), Seed	Online platform offering multi-category grocery products from farm to home	$4.47M	Keiretsu Forum, Helios Holdings & 34 others	51/100
6th	Fraazo 2016, Mumbai (India), Series B	Online platform offering direct to consumer delivery of farm fresh fruits	$68.2M	Equanimity Investments, Sixth Sense Ventures ... & 32 others	51/100
7th	VegEase 2018, Gurugram (India), Unfunded	Online retailer offering farm based fruits and vegetables	-	-	49/100
8th	Bhoomi Farms 2018, Bengaluru (India), Unfunded	Online retailer offering vegetables	-	-	48/100
9th	Falhari 2015, Gurugram (India), Seed	Internet first brand offering fruit juices and bowl	$136K	NK Securities Research, Snabb & 15 others	48/100
10th	Deep Rooted 2018, Bengaluru (India), Deadpooled	Online platform offering farm-based fruits and vegetables	$24.5M	Mayfield, Timesgroup & 12 others	47/100

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Founders own 25.06%, Funds (largest shareholder) own 63.85%, Angels own 6.31% and ESOP Pool own 3.87%. The net worth of Deep Rooted's founders is INR 72.3Cr as of Sep 10, 2024.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	25.06%	72.3Cr	2645421	4469743	8765688	2081850
Gururaj Seshagiri Rao	7948223	6435640	9822759	8373029	6620150	1195929
Avinash Ramamurthy	9860934	7022178	9131829	3812363	1341641	9401189
Arvind Murali	111748	961327	477366	999762	287035	581401
Santhosh Narasipura	27	48	23	29	52	44
Fund	63.85%	184Cr	6542798	5720032	8448048	6052883
Accel	7858779	2501638	5653731	7038682	6093827	3063427
IvyCap Ventures Advisors	3219244	3758052	5064362	8256182	3202903	6207118
Alteria Capital	0	0	0	0	0	0
Brand Capital	0	0	0	0	0	0
Angel	6.31%	18.2Cr	744830	206858	783974	553937
ESOP Pool	3.87%	11.2Cr	591	919	124	219
Total	99.09%	286Cr	8058736	1140721	8186217	2258161