When was Duel founded?

Duel was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Duel located?

Duel is headquartered in London, United Kingdom. It is registered at 201 Haverstock Hill, Second Floor, London, NW3 4QG.

Which legal entities is Duel associated with?

Duel is associated with DAREDEVIL PROJECT LIMITED.

How many employees does Duel have?

As of Dec 31, 2020, the latest employee count at Duel is 9.

Is Duel a funded company?

Duel is a funded company, having raised a total of $22M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 01, 2015.

How much is Duel worth?

The latest valuation of Duel is £***** as of Jun 07, 2023. This marks a decline of 1% from its peak valuation of £15.5M in Feb, 2014. This marks a decline of 1% from its peak valuation of £15.5M in Feb, 2014.

When was the latest funding round of Duel?

Duel's latest funding was a $***** Series A round on Sep 23, 2025, with participation from 3 investors. Its primary sector is MarketingTech. In United Kingdom, the MarketingTech sector has seen $29.1M in funding in 2026 to date.

Where does Duel rank among its competitors?

Duel ranks 6th amongst 113 active competitors, of which 22 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Ambassador, which secured $7M in Dec, 2025.

Who are the top competitors of Duel?

Duel's top competitors include Influitive, Ambassador and POINT.ME. Among them, Ambassador secured the most recent funding round in December, 2025.

Duel - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Brand advocacy platform for businesses. It helps consumer and retail brands transform micro influencers into a new channel for customer acquisition. It enables brands to drive organic growth and retention through advocacy.

Website: www.duel.tech/
Social
Part Of
Registered Address: 201 Haverstock Hill, Second Floor, London, NW3 4QG

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Series A

Total Funding

$22M in 8 rounds

Latest Funding Round

Series A, Sep 23, 2025, $*****

Post Money Valuation

£***** as on Jun 07, 2023

Investors

SuperSeed & 40 more

Ranked

6^th among 113 active competitors

Employee Count

9 as on Dec 31, 2020

Similar Companies

Influitive & 158 more

View Duel's full profile

Duel is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DAREDEVIL PROJECT LIMITED CIN: 8318527 , Germany, Active	Dec 04, 2012	-	9 (As on Dec 31, 2020)

Duel has raised a total funding of $22M over 8 rounds. Its first funding round was on Apr 01, 2015. Its latest funding round was a Series A round on Sep 23, 2025 for $*****. 3 investors participated in its latest round. Duel has 15 institutional investors and 26 angel investors.

Here is the list of recent funding rounds of Duel:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 23, 2025	4560542	Series A	2660685	2674260	8115286	9039382
Apr 25, 2023	4708876	Seed	1190168	6306955	3402329	9765078
Apr 07, 2022	7029053	Seed	9308310	3865751	SuperSeed	9211127

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View details of Duel's funding rounds and investors

The founders of Duel are Paul Archer and Naio Tsarouchis.

Here are the details of Duel's key team members:

Paul Archer: Co-Founder of Duel. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Naio Tsarouchis: Co-Founder & CTO of Duel.

View details of Duel's Founder profiles and Board Members

Duel's employee count trend

Duel has 9 employees as of Dec 20. The total employee count is 18.0% lower than what it was in Dec 19. Here is Duel's employee count trend over the years:

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Top competitors of Duel include Influitive, Ambassador and POINT.ME. Here is the list of Top 10 competitors of Duel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Influitive 2010, Toronto (Canada), Series C	Advocate marketing software solutions provider	$59.9M	Georgian, Relay Ventures & 30 others	62/100
2nd	Ambassador 2010, Royal Oak (United States), Acquired	Developer of AI-powered referral marketing software and customer engagement platform	$11M	Arthur Ventures, Sage Growth Capital & 15 others	61/100
3rd	POINT.ME 2019, New York City (United States), Series B	Provider of a platform for searching and booking award flights	$38.5M	PAR Capital Management, Thayer Ventures & 20 others	55/100
4th	TADA 2012, Jakarta (Indonesia), Series B	Cloud-based platform offering customer advocacy solutions	$7.3M	Finch Capital, Ventura Capital & 11 others	54/100
5th	Broadly 2013, Oakland (United States), Acquired	AI-powered customer engagement and review management platform for local businesses	$16.7M	Foundry, Calibrate Ventures & 2 others	53/100
6th	Duel 2012, London (United Kingdom), Series A	Brand advocacy platform for businesses	$22M	London Co-Investment Fund, Molten Ventures ... & 39 others	51/100
7th	Countable 2014, San Francisco (United States), Acquired	Provider of brand management solutions	$16.6M	Canaan, Hard Yaka & 5 others	47/100
8th	UserGems 2014, San Francisco (United States), Series A	Provider of customer advocacy solutions for businesses	$22.4M	Craft Ventures, Tiger Global Management & 6 others	45/100
9th	Annex Cloud 2010, Mclean (United States), Late Stage	Provider of customer loyalty and advocacy solutions for businesses	-	OpenGate Capital, Counterpart Ventures & 4 others	42/100
10th	Cello 2022, Munich (Germany), Seed	SaaS based platform offering referral marketing solutions	$5.74M	Founders Fund, Byfounders & 9 others	40/100