When was Duel founded?

Duel was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Duel located?

Duel is headquartered in London, United Kingdom. It is registered at 21 LOMBARD STREET,LONDON,ENGLAND,EC3V 9AH.

How many employees does Duel have?

As of Aug 31, 2026, the latest employee count at Duel is 76.

Is Duel a funded company?

Duel is a funded company, having raised a total of $22M across 8 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 01, 2015.

How much is Duel worth?

The latest valuation of Duel is £***** as of Jun 07, 2023. This marks a decline of 1% from its peak valuation of £15.5M in Feb, 2014. This marks a decline of 1% from its peak valuation of £15.5M in Feb, 2014.

When was the latest funding round of Duel?

Duel's latest funding was a $***** Series A round on Sep 23, 2025, with participation from 3 investors. Its primary sector is MarketingTech. In United Kingdom, the MarketingTech sector has seen $243M in funding in 2026 to date.

Where does Duel rank among its competitors?

Duel ranks 3rd amongst 166 active competitors, of which 23 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Loca, which secured $3.25M in Feb, 2026.

Who are the top competitors of Duel?

Duel's top competitors include Influitive, Ambassador and TADA. Among them, Loca secured the most recent funding round in February, 2026.

Duel - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Brand advocacy platform for businesses. It helps consumer and retail brands transform micro influencers into a new channel for customer acquisition. It enables brands to drive organic growth and retention through advocacy.

Website: www.duel.tech/
Social
Part Of
Registered Address: 21 LOMBARD STREET,LONDON,ENGLAND,EC3V 9AH

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Series A

Total Funding

$22M in 8 rounds

Latest Funding Round

Series A, Sep 23, 2025, $*****

Post Money Valuation

£***** as on Jun 07, 2023

Investors

SuperSeed & 42 more

Ranked

3^rd among 166 active competitors

Employee Count

76 as on Aug 31, 2026

Similar Companies

Influitive & 198 more

View Duel's full profile

Duel is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
DUEL HOLDINGS LIMITED CIN: 8318527 , United Kingdom, Active	Dec 04, 2012	-	29 (As on Jan 31, 2025)

Duel has raised a total funding of $22M over 8 rounds. Its first funding round was on Apr 01, 2015. Its latest funding round was a Series A round on Sep 23, 2025 for $*****. 3 investors participated in its latest round. Duel has 17 institutional investors and 26 angel investors.

Here is the list of recent funding rounds of Duel:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 23, 2025	4888413	Series A	2528153	9835458	1151640	5567453
Apr 25, 2023	4561700	Seed	4494384	7921162	2612798	9090807
Apr 07, 2022	3468391	Seed	4750101	2612855	SuperSeed	2054784

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View details of Duel's funding rounds and investors

The founders of Duel is Paul Archer.

Here are the details of Duel's key team members:

Paul Archer: Co-Founder of Duel. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of Duel's Founder profiles and Board Members

Duel's employee count trend

Duel has 76 employees as of Aug 26. Here is Duel's employee count trend over the years:

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Top competitors of Duel include Influitive, Ambassador and TADA. Here is the list of Top 10 competitors of Duel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Influitive 2010, Toronto (Canada), Series C	Advocate marketing software solutions provider	$59.9M	Georgian, Relay Ventures & 30 others	59/100
2nd	Ambassador 2010, Royal Oak (United States), Acquired	Developer of AI-powered referral marketing software and customer engagement platform	$11M	Arthur Ventures, Sage Growth Capital & 15 others	58/100
3rd	Duel 2012, London (United Kingdom), Series A	Brand advocacy platform for businesses	$22M	Molten Ventures, Bright Pixel Capital & 41 others	57/100
4th	TADA 2012, Jakarta (Indonesia), Series B	Cloud-based platform offering customer advocacy solutions	$7.3M	Finch Capital, Ventura Capital & 11 others	54/100
5th	Broadly 2013, Oakland (United States), Acquired	AI-powered customer engagement and review management platform for local businesses	$16.7M	Foundry, Calibrate Ventures & 2 others	49/100
6th	Annex Cloud 2010, Mclean (United States), Late Stage	Provider of customer loyalty and advocacy solutions for businesses	-	OpenGate Capital, Canyon Creek Capital & 5 others	48/100
7th	UserGems 2014, San Francisco (United States), Series A	Provider of customer advocacy solutions for businesses	$22.4M	Craft Ventures, Uncork Capital & 7 others	48/100
8th	POINT.ME 2019, New York City (United States), Series B	Provider of a platform for searching and booking award flights	$38.5M	PAR Capital Management, Citi Ventures & 20 others	44/100
9th	Loca 2023, Austin (United States), Series A	Platform connecting local businesses with customers through rewards for content	$3.25M	-	44/100
10th	Countable 2014, San Francisco (United States), Acquired	Provider of brand management solutions	$16.6M	Canaan, Mighty Capital & 5 others	43/100