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Ambassador - About the company

Ambassador is an acquired company based in Royal Oak (United States), founded in 2010 by Jeff Epstein and Chase Lee. It operates as a Developer of AI-powered referral marketing software and customer engagement platform. Ambassador has raised $11M in funding from Arthur Ventures and Sage Growth Capital. The company has 708 active competitors, including 86 funded and 52 that have exited. Its top competitors include companies like Capillary Technologies, Upside and Paytronix.

Company Details

Developer of AI-powered referral marketing software and customer engagement platform. The platform facilitates referrals, incentives, loyalty programs, and real-time feedback. It offers tools for customer activation, communication, and value recognition. The software provides features such as incentive storefronts, prospecting intelligence, and predictive recommendations. It integrates with existing CRM and data systems.
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Key Metrics
Founded Year
2010
Location
Royal Oak, United States
Stage
Acquired
Total Funding
$11M in 8 rounds
Latest Funding Round
Ranked
Employee Count
41 as on Jun 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Intrado (Oct 03, 2018)

Ambassador's acquisition details

Ambassador got acquired by Intrado on Oct 03, 2018.
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Ambassador's funding and investors

Ambassador has raised a total funding of $11M over 8 rounds. Its first funding round was on 2011. Its latest funding round was a Angel round on Dec 24, 2025 for $*****. 2 investors participated in its latest round. Ambassador has 12 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of Ambassador:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Dec 24, 2025
6281302
Angel
1141109
2299466
9938382
9496321
Dec 11, 2023
8403291
Conventional Debt
7626089
2300446
3737794
4778964
Nov 28, 2022
6035970
Series B
7984744
9807947
7910666
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Ambassador's founders and board of directors

Founder? Claim Profile
The founders of Ambassador are Jeff Epstein and Chase Lee.
Here are the details of Ambassador's key team members:

Ambassador's employee count trend

Ambassador has 41 employees as of Jun 26. Here is Ambassador's employee count trend over the years:
Employee count trend for Ambassador
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Ambassador's Competitors and alternates

Top competitors of Ambassador include Capillary Technologies, Upside and Paytronix. Here is the list of Top 10 competitors of Ambassador, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Capillary Technologies
Capillary Technologies
2008, Bengaluru (India), Public
AI powered loyalty management software for enterprises
$144M
82/100
2nd
Logo for Upside
Upside
2016, Washington, DC (United States), Series D
Provider of promotion management and cashback solutions to retailers
$250M
78/100
3rd
Logo for Paytronix
Paytronix
2001, Newton (United States), Acquired
Provider of digital guest engagement platform for restaurants and c-stores
$75M
71/100
4th
Logo for SPLIO
SPLIO
2001, Paris (France), Series A
Customer experience management solution
$22M
67/100
5th
Logo for Talon One
Talon One
2015, Berlin (Germany), Acquired
Online platform to create, run and manage promotional campaigns
$138M
67/100
6th
Logo for Kognitiv
Kognitiv
2009, Waterloo (Canada), Acquired
Provider of loyalty program services
$35M
65/100
7th
Logo for Loylty Rewardz
Loylty Rewardz
2006, Mumbai (India), Acquired
Platform offering loyalty and relationship management solutions
$28.3M
65/100
8th
Logo for Easyrewardz
Easyrewardz
2011, Gurugram (India), Series B
Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions
$14.3M
64/100
9th
Logo for Sendoso
Sendoso
2016, San Francisco (United States), Series C
Account based marketing platform for businesses
$157M
64/100
10th
Logo for Collinson Group
Collinson Group
1989, London (United Kingdom), Unfunded
Provider of travel, loyalty, customer engagement, and insurance solutions
-
-
63/100
12th
Logo for Ambassador
Ambassador
2010, Royal Oak (United States), Acquired
Developer of AI-powered referral marketing software and customer engagement platform
$11M
58/100
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Ambassador's Investments and acquisitions

Ambassador has acquired Cloudomatic. Ambassador has not made any investments as of now.

Reports related to Ambassador

Here is the latest report on Ambassador's geography:

News related to Ambassador

lockFilter this list
Media has covered Ambassador for a total of 3 events in the last 1 year.
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FAQs about Ambassador

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