When was Earth Rhythm founded?

Earth Rhythm was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is Earth Rhythm located?

Earth Rhythm is headquartered in Gurugram, India. It is registered at Building No.834 Udyog Vihar, Phase V, Gurgaon, Gurgaon, Haryana, India, 122022.

Who is the current CEO of Earth Rhythm?

Sivakumar Harini of Earth Rhythm. They have also founded 2 companies and are an angel investors in 1 startup.

Which legal entities is Earth Rhythm associated with?

Earth Rhythm is associated with EARTH RHYTHM PRIVATE LIMITED.

How many employees does Earth Rhythm have?

As of Aug 31, 2025, Earth Rhythm has 41 employees, reflecting a 24% year-over-year decline in headcount.

Is Earth Rhythm a funded company?

Earth Rhythm is a funded company, having raised a total of $9.13M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 15, 2021.

How much is Earth Rhythm worth?

The last known valuation of Earth Rhythm was ₹***** as of Nov 26, 2024.

When was the latest funding round of Earth Rhythm?

Earth Rhythm's latest funding was a $***** Series A round on Apr 22, 2022, with participation from 2 investors. Its primary sector is Beauty Tech. In India, the Beauty Tech sector has seen $148M in funding in 2026 to date.

What is the annual revenue of Earth Rhythm?

Annual revenue of Earth Rhythm is between ₹10 Cr and ₹50 Cr as on Mar 31, 2025

Where does Earth Rhythm rank among its competitors?

Earth Rhythm ranks 22nd amongst 457 active competitors, of which 33 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Nat Habit, which secured $1.34M in Jun, 2026.

Who are the top competitors of Earth Rhythm?

Earth Rhythm's top competitors include Pilgrim, Honasa Consumer and MCaffeine. Among them, Nat Habit secured the most recent funding round in June, 2026.

Earth Rhythm - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Earth Rhythm an acquired company?

Earth Rhythm got acquired by Nykaa on Aug 13, 2024.

Earth Rhythm is an acquired company based in Gurugram (India), founded in 2019 by Sivakumar Harini and Varadarajan Sivakumar. It operates as an Internet-first brand offering multi-category organic beauty products. Earth Rhythm has raised $9.13M in funding from Anicut Capital and Nykaa, with last known valuation of ₹*****. The company has 457 active competitors, including 33 funded and 9 that have exited. Its top competitors include companies like Pilgrim, Honasa Consumer and MCaffeine.

Company Details

Earth Rhythm is an internet-first brand offering multi-category organic beauty products. It offers products for face, hair care, lips, makeup, etc. The product catalog includes face masks, toner, hair oil, shampoo & conditioner, lipsticks, lip balms, and more. The company claims to offer vegan, cruelty-free, no artificial fragrance, and biodegradable products.

Website: earthrhythm.com
Social
Email ID: *****@earthrhythm.com
Phone Number: +91 **********
Part Of
Registered Address: Building No.834 Udyog Vihar, Phase V, Gurgaon, Gurgaon, Haryana, India, 122022

Key Metrics

Founded Year

2019

Location

Gurugram, India

Stage

Acquired

Total Funding

$9.13M in 2 rounds

Latest Funding Round

Series A, Apr 22, 2022, $*****

Last Known Valuation

₹***** as on Nov 26, 2024

Investors

Anicut Capital & 3 more

Ranked

22^nd among 457 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2025

Employee Count

41 as on Aug 31, 2025

Similar Companies

Pilgrim & 754 more

Exit Details

Acquired by Nykaa (Aug 13, 2024)

View Earth Rhythm's full profile

Earth Rhythm is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
EARTH RHYTHM PRIVATE LIMITED CIN: U24304HR2020PTC090073 , India, Active	Oct 13, 2020	₹10 - ₹50 Cr (As on Mar 31, 2025)	36 (As on May 01, 2026)

Earth Rhythm got acquired by Nykaa on Aug 13, 2024 at an acquisition amount of $*****.

Click here to take a look at Earth Rhythm's acquisition in detail

Earth Rhythm has raised a total funding of $9.13M over 2 rounds. Its first funding round was on Jun 15, 2021. Its latest funding round was a Series A round on Apr 22, 2022 for $*****. 2 investors participated in its latest round. Earth Rhythm has 3 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Earth Rhythm:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 22, 2022	6599633	Series A	3481203	5876203	6031920	1874299
Jun 15, 2021	3913844	Seed	1333078	5413720	Anicut Capital	Sivakumar Harini

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View details of Earth Rhythm's funding rounds and investors

The founders of Earth Rhythm are Sivakumar Harini and Varadarajan Sivakumar. Sivakumar Harini is the CEO of Earth Rhythm.

Here are the details of Earth Rhythm's key team members:

Sivakumar Harini: Co-Founder & CEO of Earth Rhythm and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address and 2 phone numbers
Varadarajan Sivakumar: Chief Operating Officer and Co Founder of Earth Rhythm. They serve on the board of 1 company.
Contact Info: 1 phone number

Earth Rhythm's Board of Directors

Earth Rhythm's board has 5 active members. Ashvin Chadha, Sivakumar Harini and Varadarajan Sivakumar are part of team and Sujeet Roopchand Jain and Manojkumar Chandulal Gandhi are independent board members.

Here is the list of Earth Rhythm's board of directors:

Name	Type	Representing	Status	Duration
Sivakumar Harini	Team	-	Current	5y 11m
Varadarajan Sivakumar	Team	-	Current	5y 11m
Ashvin Chadha	Investor	Anicut Capital	Current	4y 4m
Sujeet Roopchand Jain	Independent board member	-	Current	3y 5m
epmidpr	Independent board member	-	Current	1y 5m

View details of Earth Rhythm's Founder profiles and Board Members

Earth Rhythm's employee count trend

Earth Rhythm has 41 employees as of Aug 25. The total employee count is 24.0% lower than what it was in Aug 24. Here is Earth Rhythm's employee count trend over the years:

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Top competitors of Earth Rhythm include Pilgrim, Honasa Consumer and MCaffeine. Here is the list of Top 10 competitors of Earth Rhythm, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Vertex Ventures & 53 others	76/100
2nd	Honasa Consumer 2016, Gurugram (India), Public	Retailer of beauty and personal care products with digital presence	$126M	Fireside Ventures, Peak XV Partners & 15 others	73/100
3rd	MCaffeine 2015, Mumbai (India), Series C	Retailer of caffeinated skin and hair care products	$48.4M	Amicus Capital Partners, Paragon Partners ... & 99 others	73/100
4th	Nat Habit 2018, Gurugram (India), Series B	Online platform offering beauty and skincare products	$18.6M	Stride Ventures, Bertelsmann India Investments ... & 27 others	70/100
5th	The Ayurveda 2021, Gurugram (India), Series A	Provider of Ayurvedic‑based beauty and wellness products sold directly to consumers	$18.4M	Integrity Global India, Sixth Sense Ventures ... & 29 others	64/100
6th	Inde Wild 2021, Mumbai (India), Seed	Retailer of ayurvedic skincare and hair care products	$8M	SoGal Ventures, Unilever Ventures & 4 others	63/100
7th	The Moms Co 2016, Gurugram (India), Acquired	Internet First Brand provides natural skincare products for mothers, babies, and general hair and body care	$15.3M	DSG Consumer Partners, Saama & 13 others	62/100
8th	Mamaearth 2016, Gurugram (India), Seed	Online brand offering toxin-free beauty products	-	Sharrp Ventures	62/100
9th	Juicy Chemistry 2014, Coimbatore (India), Series A	Online private label brand selling skin and hair care products	$7.56M	Verlinvest, Spring & 3 others	58/100
10th	Vilvah Store 2017, Coimbatore (India), Unfunded	Internet First Brand Provides skincare and cosmetics products	-	-	56/100
22nd	Earth Rhythm 2019, Gurugram (India), Acquired	Internet-first brand offering multi-category organic beauty products	$9.13M	Anicut Capital, AG Ventures & 2 others	46/100

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Founders own 25.62%, Funds own 30.01%, Parent Entities (largest shareholder) own 40.36% and ESOP Pool own 4.00%. The net worth of Earth Rhythm's founders is INR 25.6Cr as of Jun 07, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	25.62%	25.6Cr	3311847	6873706	6707690	9263557
Sivakumar Harini	4063772	6482531	5425338	7036058	8471837	4563728
Varadarajan Sivakumar	8226860	2831068	6093088	9883046	7276466	8018543
Fund	30.01%	30Cr	1808584	6361505	8633277	7840251
Anicut Capital	9621470	8736632	8174562	1230024	6833772	1871584
Parent Entity	40.36%	40.4Cr	7678912	2611138	3781339	3413234
ESOP Pool	4.00%	4Cr	3840	6302	9184	3721
Total	100.00%	100Cr	7793440	5343947	6295077	9786690