When was EDITED founded?

EDITED was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is EDITED located?

EDITED is headquartered in London, United Kingdom. It is registered at Fox Court Edited, 14 Gray's Inn Road, London, England, WC1X 8HN.

Who is the current CEO of EDITED?

Geoffrey Stuart Watts of EDITED.

Which legal entities is EDITED associated with?

EDITED is associated with STYLESCAPE LIMITED.

How many employees does EDITED have?

As of Sep 30, 2026, the latest employee count at EDITED is 194.

Is EDITED a funded company?

EDITED is a funded company, having raised a total of $53.2M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 10, 2010.

How much is EDITED worth?

The latest valuation of EDITED is £***** as of Mar 23, 2023.

When was the latest funding round of EDITED?

EDITED's latest funding was a $***** Series B round on Mar 23, 2023, with participation from 4 investors.

Where does EDITED rank among its competitors?

EDITED ranks 9th amongst 551 active competitors, of which 106 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Graas, which secured $17M in Aug, 2026.

Who are the top competitors of EDITED?

EDITED's top competitors include Profitero, Crisp and Graas. Among them, Graas secured the most recent funding round in August, 2026.

EDITED - 2026 Company Profile, Team, Funding, Competitors & Financials

EDITED is a series B company based in London (United Kingdom), founded in 2010 by Geoffrey Stuart Watts and Joseph Paul Krancki. It operates as a Provider of SaaS-based analytics solutions for retailers. EDITED has raised $53.2M in funding from investors like Index Ventures, Beringea and Delta-v Capital, with a current valuation of £*****. The company has 551 active competitors, including 106 funded and 51 that have exited. Its top competitors include companies like Profitero, Crisp and Graas.

Company Details

Provider of SaaS-based analytics solutions for retailers. It provides them access to product mix, pricing, promotions, and product tracking of brands across the world for peer brands in real-time. The product is used by buyers, planners, and trading teams to have a competitive advantage.

Website: edited.com
Social
Registered Address: Fox Court Edited, 14 Gray's Inn Road, London, England, WC1X 8HN

Key Metrics

Founded Year

2010

Location

London, United Kingdom

Stage

Series B

Total Funding

$53.2M in 6 rounds

Latest Funding Round

Series B, Mar 23, 2023, $*****

Post Money Valuation

£***** as on Mar 23, 2023

Investors

Index Ventures & 20 more

Ranked

9^th among 551 active competitors

Employee Count

194 as on Sep 30, 2026

Investment & Acquisitions

DynamicAction

Similar Companies

RetailNext & 523 more

View EDITED's full profile

EDITED is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
STYLESCAPE LIMITED CIN: 06366729 , United Kingdom, Active	Sep 10, 2007	£10M - £50M (As on Dec 31, 2025)	145 (As on Dec 31, 2023)

EDITED has raised a total funding of $53.2M over 6 rounds. Its first funding round was on Nov 10, 2010. Its latest funding round was a Series B round on Mar 23, 2023 for $*****. 4 investors participated in its latest round. EDITED has 17 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of EDITED:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 23, 2023	2423486	Series B	7377494	1050045	9206579	8669030
May 04, 2022	2758721	Series B	1918020	1050292	5441887	6935756
Apr 19, 2021	2167679	Series B	1956979	7354904	9492470	2344612

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View details of EDITED's funding rounds and investors

The founders of EDITED are Geoffrey Stuart Watts and Joseph Paul Krancki.

Here are the details of EDITED's key team members:

Geoffrey Stuart Watts: Co-Founder & CEO of EDITED and founder of 1 other company. They serve on the board of 1 company.
Joseph Paul Krancki: Founder of EDITED. They serve on the board of 1 company.

EDITED's Board of Directors

EDITED's board has 4 active members. Geoffrey Stuart Watts and Julia Fowler are part of team and Stephen Collins and Karen McCormick are independent board members.

Here is the list of EDITED's board of directors:

Name	Type	Representing	Status	Duration
Geoffrey Stuart Watts	Team	-	Current	18y 11m
Julia Fowler	Team	-	Current	18y 11m
mlqi{iu	Team	-	Past	1y 2m
rshbjso	Investor	gghxxbx	Past	7y 1m
Stephen Collins	Independent board member	-	Current	6y 6m
lezkmjr	Independent board member	-	Current	4y 9m
rsexfdr	Independent board member	-	Past	9y 9m
p{qylkb	Independent board member	-	Past	6y 9m

View details of EDITED's Founder profiles and Board Members

EDITED's employee count trend

EDITED has 194 employees as of Sep 26. Here is EDITED's employee count trend over the years:

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Top competitors of EDITED include Profitero, Crisp and Graas. Here is the list of Top 10 competitors of EDITED, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Profitero 2009, Dun Laoghaire (Ireland), Acquired	Platform offering E- Commerce analytics solutions	$28.2M	Scaleworks, Seedcamp & 10 others	73/100
2nd	Crisp 2016, New York City (United States), Series B	Platform offering business analytics software for CPG retailers and suppliers	$160M	FirstMark, 3L Capital & 30 others	66/100
3rd	Graas 2022, Singapore (Singapore), Series B	AI-based analytics solutions for e-commerce businesses	$66M	Yuj, Integra Partners & 8 others	66/100
4th	Chord 2019, New York City (United States), Series A	Provider of a unified data platform and AI copilot for commerce	$45.5M	Equal Ventures, M13 Company & 23 others	63/100
5th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	62/100
6th	Bedrock Analytics 2013, San Francisco (United States), Series A	Provider of a data analytics and AI platform for CPGs	$12.2M	Cervin, Illuminate Ventures & 1 others	62/100
7th	Triple Whale 2021, Columbus (United States), Series B	Provider of data solutions for e-commerce businesses	$52.7M	Elephant Venture Capital, NFX & 1 others	61/100
8th	Intelligence Node 2012, Mumbai (India), Acquired	Provider of AI-driven eCommerce platform for retail analytics and optimization	$17.2M	New Enterprise Associates, Orios Venture Partners ... & 16 others	60/100
9th	EDITED 2010, London (United Kingdom), Series B	Provider of SaaS-based analytics solutions for retailers	$53.2M	Atlas Venture, Delta-v Capital & 19 others	58/100
10th	Flagship 2019, New York City (United States), Seed	Analytics solution for brands	$12.9M	Insight Partners, Kleiner Perkins & 5 others	58/100