E.L.F Cosmetics - About the company
E.L.F Cosmetics is a public company based in Oakland (United States), founded in 2004. It operates as an Internet first brand offering multi category color cosmetics. E.L.F Cosmetics has raised an undisclosed amount in funding from TSG Consumer Partners. The company has 714 active competitors, including 32 funded and 29 that have exited. Its top competitors include companies like Glossier, Sugar Cosmetics and Sol de Janeiro.
Company Details
Internet first brand offering multi category color cosmetics. The product offering includes eyebrow, eyeshadow, mascara, lipstick, lip gloss, moisturizers, masks, cleansers, and more. The company also offers lookbooks, tutorials, and more.
- Website
- www.elfcosmetics.com/
- Email ID
- *****@elfcosmetics.com
- Phone Number
- +1 **********
- Registered Address
- 570 10th Street Oakland, CA 94607
Key Metrics
Founded Year
2004
Location
Oakland, United States
Stage
Public
Latest Funding Round
Investors
Ranked
2nd among 714 active competitors
Annual Revenue
$1B+ as on Mar 31, 2026
Employee Count
1,807 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Public
Legal entities associated with E.L.F Cosmetics
E.L.F Cosmetics is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
ELF Invest a.s. CIN: 06651119 , Czech Republic, Active | Dec 04, 2017 | - | - | |
E.L.F. BEAUTY, INC. CIN: 1600033 , United States, Active | Dec 19, 2013 | $1B+ (As on Mar 31, 2026) | - | - |
e.l.f. Beauty, Inc CIN: 5454116 , United States, Active | Dec 31, 2003 | - | 339 (As on Mar 31, 2023) | - |
E.L.F Cosmetics's IPO details
E.L.F Cosmetics got listed on Sep 22, 2016.
Click here to take a look at E.L.F Cosmetics's IPO in detail
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E.L.F Cosmetics's funding and investors
E.L.F Cosmetics has raised funding over 1 round. Its latest funding round was a Series A round on Jan 07, 2011 for $*****. 1 investor participated in its latest round. E.L.F Cosmetics has 2 institutional investors.
Here is the list of recent funding rounds of E.L.F Cosmetics:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 07, 2011 | 9649214 | Series A | 5369811 | 3452247 | 8385015 | 6778828 |
View details of E.L.F Cosmetics's funding rounds and investors
E.L.F Cosmetics' founders and board of directors
Founder? Claim ProfileE.L.F Cosmetics' employee count trend
E.L.F Cosmetics has 1,807 employees as of Sep 26. Here is E.L.F Cosmetics's employee count trend over the years:
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E.L.F Cosmetics's Competitors and alternates
Top competitors of E.L.F Cosmetics include Glossier, Sugar Cosmetics and Sol de Janeiro. Here is the list of Top 10 competitors of E.L.F Cosmetics, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Glossier 2005, New York City (United States), Series E | Internet first brand offering multicategory beauty products | $266M | 69/100 | |
2nd | E.L.F Cosmetics 2004, Oakland (United States), Public | Internet first brand offering multi category color cosmetics | - | 64/100 | |
3rd | Sugar Cosmetics 2012, Mumbai (India), Series D | Platform offering cosmetic and personal care products | $112M | 63/100 | |
4th | Sol de Janeiro 2015, New York City (United States), Acquired | Brand of body care products | $14.6M | - | 61/100 |
5th | Julep 2007, Seattle (United States), Acquired | Fuss-free beauty brand offering easy-to-use makeup and skincare products | $65.7M | 58/100 | |
6th | Curology 2014, San Diego (United States), Series B | Provider of customized prescription skincare and hair treatments | $19.2M | 56/100 | |
7th | Drunk Elephant 2012, Houston (United States), Acquired | Manufacturer of skincare, haircare, and body care products | $8.33M | 55/100 | |
8th | hers 2016, San Francisco (United States), Funding Raised | Internet first brand offering multi-category beauty products | - | 53/100 | |
9th | California Naturals 2023, Los Angeles (United States), Series B | Online brand offering natural hair and body care products | $40M | 53/100 | |
10th | Kylie Cosmetics 2015, Oxnard (United States), Acquired | Internet first brand offering multi-category organic beauty products | - | - | 53/100 |
Looking for more details on E.L.F Cosmetics's competitors? Click here to see the top ones
E.L.F Cosmetics's Investments and acquisitions
E.L.F Cosmetics has acquired W3LL PEOPLE. E.L.F Cosmetics has not made any investments as of now.Reports related to E.L.F Cosmetics
Here is the latest report on E.L.F Cosmetics's sector:
News related to E.L.F Cosmetics
Media has covered E.L.F Cosmetics for a total of 19 events in the last 1 year, 11 of them have been about company updates and 6 about partnerships.
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e.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®’s UniverseBusiness Wire•Oct 20, 2026•Roblox, E.L.F Cosmetics
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e.l.f. Cosmetics Launches Virtual Styling Experience on Metaverse Platform ZEPETORetail Technology Innovation Hub•Oct 13, 2026•E.L.F Cosmetics
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Olá! e.l.f. Cosmetics Launches in Brazil Exclusively with SephoraBusiness Wire•Sep 15, 2026•Sephora, E.L.F Cosmetics
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e.l.f. Cosmetics Reintroduces Pickle-Inspired Lip Balms on TikTok Shop and Retailer WebsitesRetail Technology Innovation Hub•Aug 19, 2026•E.L.F Cosmetics
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e.l.f. and Bubble Launch Limited-Edition Hybrid Holy Grails in Skincare-Makeup CollaborationBusiness Wire•Aug 03, 2026•E.L.F Cosmetics, Bubble Skincare
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E.l.f. launches haircare line that works wonders on Bigfoot’s flowing maneAd Age•Jun 16, 2026•E.L.F Cosmetics
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e.l.f. Cosmetics Partners with SURVIVOR 50 Finale for Fandom-Fueled "e.l.f.ie Advantage" Vignette SeriesBusiness Wire•May 20, 2026•E.L.F Cosmetics
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e.l.f. Cosmetics Joins the International Dance League as Founding Partner to Put Dancers Center StageBusiness Wire•Apr 29, 2026•E.L.F Cosmetics
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e.l.f. Cosmetics Fuels Katherine Legge's Return to the Indianapolis 500 with eyes.lips.fuel. TakeoverBusiness Wire•Apr 27, 2026•E.L.F Cosmetics
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