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E.L.F Cosmetics - About the company

E.L.F Cosmetics is a public company based in Oakland (United States), founded in 2004. It operates as an Internet first brand offering multi category color cosmetics. E.L.F Cosmetics has raised an undisclosed amount in funding from TSG Consumer Partners. The company has 714 active competitors, including 32 funded and 29 that have exited. Its top competitors include companies like Glossier, Sugar Cosmetics and Sol de Janeiro.

Company Details

Internet first brand offering multi category color cosmetics. The product offering includes eyebrow, eyeshadow, mascara, lipstick, lip gloss, moisturizers, masks, cleansers, and more. The company also offers lookbooks, tutorials, and more.
Social
XFacebook
Email ID
*****@elfcosmetics.com
Phone Number
+1 **********
Registered Address
570 10th Street Oakland, CA 94607
Key Metrics
Founded Year
2004
Location
Oakland, United States
Stage
Public
Latest Funding Round
Ranked
Annual Revenue
$1B+ as on Mar 31, 2026
Employee Count
1,807 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Public

E.L.F Cosmetics's IPO details

E.L.F Cosmetics got listed on Sep 22, 2016.
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E.L.F Cosmetics's funding and investors

E.L.F Cosmetics has raised funding over 1 round. Its latest funding round was a Series A round on Jan 07, 2011 for $*****. 1 investor participated in its latest round. E.L.F Cosmetics has 2 institutional investors.

Here is the list of recent funding rounds of E.L.F Cosmetics:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jan 07, 2011
9649214
Series A
5369811
3452247
8385015
6778828
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E.L.F Cosmetics' founders and board of directors

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E.L.F Cosmetics' employee count trend

E.L.F Cosmetics has 1,807 employees as of Sep 26. Here is E.L.F Cosmetics's employee count trend over the years:
Employee count trend for E.L.F Cosmetics
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E.L.F Cosmetics's Competitors and alternates

Top competitors of E.L.F Cosmetics include Glossier, Sugar Cosmetics and Sol de Janeiro. Here is the list of Top 10 competitors of E.L.F Cosmetics, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Glossier
Glossier
2005, New York City (United States), Series E
Internet first brand offering multicategory beauty products
$266M
69/100
2nd
Logo for E.L.F Cosmetics
E.L.F Cosmetics
2004, Oakland (United States), Public
Internet first brand offering multi category color cosmetics
-
64/100
3rd
Logo for Sugar Cosmetics
Sugar Cosmetics
2012, Mumbai (India), Series D
Platform offering cosmetic and personal care products
$112M
63/100
4th
Logo for Sol de Janeiro
Sol de Janeiro
2015, New York City (United States), Acquired
Brand of body care products
$14.6M
-
61/100
5th
Logo for Julep
Julep
2007, Seattle (United States), Acquired
Fuss-free beauty brand offering easy-to-use makeup and skincare products
$65.7M
58/100
6th
Logo for Curology
Curology
2014, San Diego (United States), Series B
Provider of customized prescription skincare and hair treatments
$19.2M
56/100
7th
Logo for Drunk Elephant
Drunk Elephant
2012, Houston (United States), Acquired
Manufacturer of skincare, haircare, and body care products
$8.33M
55/100
8th
Logo for hers
hers
2016, San Francisco (United States), Funding Raised
Internet first brand offering multi-category beauty products
-
53/100
9th
Logo for California Naturals
California Naturals
2023, Los Angeles (United States), Series B
Online brand offering natural hair and body care products
$40M
53/100
10th
Logo for Kylie Cosmetics
Kylie Cosmetics
2015, Oxnard (United States), Acquired
Internet first brand offering multi-category organic beauty products
-
-
53/100
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E.L.F Cosmetics's Investments and acquisitions

E.L.F Cosmetics has acquired W3LL PEOPLE. E.L.F Cosmetics has not made any investments as of now.

Reports related to E.L.F Cosmetics

Here is the latest report on E.L.F Cosmetics's sector:

News related to E.L.F Cosmetics

lockFilter this list
Media has covered E.L.F Cosmetics for a total of 19 events in the last 1 year, 11 of them have been about company updates and 6 about partnerships.
•
e.l.f. Cosmetics Launches Virtual Styling Experience on Metaverse Platform ZEPETORetail Technology Innovation Hub•Oct 13, 2026•E.L.F Cosmetics
•
Elf Beauty Expands into Fragrance and Body CareFashion Network•Oct 06, 2026•E.L.F Cosmetics
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e.l.f. Cosmetics Reintroduces Pickle-Inspired Lip Balms on TikTok Shop and Retailer WebsitesRetail Technology Innovation Hub•Aug 19, 2026•E.L.F Cosmetics
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