When was E.L.F Cosmetics founded?

E.L.F Cosmetics was founded in 2004 and raised its 1st funding round 7 years after it was founded.

Where is E.L.F Cosmetics located?

E.L.F Cosmetics is headquartered in Oakland, United States. It is registered at 570 10th Street Oakland, CA 94607.

How many employees does E.L.F Cosmetics have?

As of Mar 31, 2023, the latest employee count at E.L.F Cosmetics is 339.

Is E.L.F Cosmetics a funded company?

E.L.F Cosmetics is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Jan 07, 2011.

When was the latest funding round of E.L.F Cosmetics?

E.L.F Cosmetics' latest funding was a $***** Series A round on Jan 07, 2011, with participation from 1 investor.

What is the annual revenue of E.L.F Cosmetics?

Annual revenue of E.L.F Cosmetics is $1.06B as on Mar 31, 2025.

Where does E.L.F Cosmetics rank among its competitors?

E.L.F Cosmetics ranks 2nd amongst 971 active competitors, of which 66 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was SUGAR Cosmetics, which secured $3.42M in Aug, 2025.

Who are the top competitors of E.L.F Cosmetics?

E.L.F Cosmetics' top competitors include Glossier, SUGAR Cosmetics and Hourglass Cosmetics. Among them, SUGAR Cosmetics secured the most recent funding round in August, 2025.

E.L.F Cosmetics - 2026 Company Profile, Funding, Competitors & Financials

Company Details

Internet first brand offering multi category color cosmetics. The product offering includes eyebrow, eyeshadow, mascara, lipstick, lip gloss, moisturizers, masks, cleansers, and more. The company also offers lookbooks, tutorials, and more.

Website: www.elfcosmetics.com/
Social
Email ID: *****@elfcosmetics.com
Phone Number: +1 **********
Registered Address: 570 10th Street Oakland, CA 94607

Key Metrics

Founded Year

2004

Location

Oakland, United States

Stage

Public

Latest Funding Round

Series A, Jan 07, 2011, $*****

Investors

TSG Consumer Partners & 1 more

Ranked

2^nd among 971 active competitors

Annual Revenue

$1.06B as on Mar 31, 2025

Employee Count

339 as on Mar 31, 2023

Investment & Acquisitions

W3LL PEOPLE

Similar Companies

Hourglass Cosmetics & 526 more

Exit Details

Public

View E.L.F Cosmetics' full profile

E.L.F Cosmetics is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
e.l.f. Beauty, Inc CIN: 5454116 , United States, Active	Dec 31, 2003	-	339 (As on Mar 31, 2023)	-
ELF Invest a.s. CIN: 06651119 , Czech Republic, Active	Dec 04, 2017	-	-
E.L.F. BEAUTY, INC. CIN: 1600033 , United States, Active	Dec 19, 2013	$1.06B (As on Mar 31, 2025)	-	-

E.L.F Cosmetics got listed on Sep 22, 2016.

Click here to take a look at E.L.F Cosmetics's IPO in detail

E.L.F Cosmetics has raised funding over 1 round. Its latest funding round was a Series A round on Jan 07, 2011 for $*****. 1 investor participated in its latest round. E.L.F Cosmetics has 2 institutional investors.

Here is the list of recent funding rounds of E.L.F Cosmetics:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 07, 2011	3972616	Series A	1957222	8371726	3500215	8629211

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View details of E.L.F Cosmetics's funding rounds and investors

E.L.F Cosmetics' employee count trend

E.L.F Cosmetics has 339 employees as of Mar 23. The total employee count is 12.0% more than what it was in Mar 22. Here is E.L.F Cosmetics's employee count trend over the years:

Employee count trend for E.L.F Cosmetics

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Top competitors of E.L.F Cosmetics include Glossier, SUGAR Cosmetics and Hourglass Cosmetics. Here is the list of Top 10 competitors of E.L.F Cosmetics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 22 others	69/100
2nd	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	68/100
3rd	SUGAR Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	A91 Partners, India Quotient & 71 others	65/100
4th	Hourglass Cosmetics 2004, Los Angeles (United States), Acquired	Cruelty-free luxury beauty brand with innovative formulas and covetable packaging	-	-	62/100
5th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
6th	Beautycounter 2012, Santa Monica (United States), Acquired	Internet-first brand of multi-category beauty products	$41.9M	TPG, Mousse Partners & 9 others	61/100
7th	PAT McGRATH LABS 2016, New York City (United States), Series B	Legendary makeup brand offering innovative cosmetics, collaborations, and artistry	$88M	Eurazeo, ONE Luxury Group	59/100
8th	Thrive Causemetics 2015, Los Angeles (United States), Seed	Online retailer of makeup, skincare, gifts, and beauty sets	$260K	SeaChange Fund, Trinity Ventures & 2 others	59/100
9th	IL Makiage 1972, New York City (United States), Series B	Internet first brand offering makeup products based on personal recommendation	$130M	Franklin Templeton Investments, Baillie Gifford ... & 5 others	55/100
10th	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	55/100