IL Makiage - About the company
IL Makiage is a series B company based in New York City (United States), founded in 1972 by Shiran Holtzman Erel. It operates as an Internet first brand offering makeup products based on personal recommendation. IL Makiage has raised $130M in funding from Franklin Templeton Investments, with a current valuation of $1.5B. The company has 1244 active competitors, including 86 funded and 58 that have exited. Its top competitors include companies like Minimalist, Glossier and SUGAR Cosmetics.
Sectors and market segments that IL Makiage operate in
IL Makiage serves in the Consumer Goods, Retail market segments.The primary business model of IL Makiage are:Company Details
Internet first brand offering makeup products based on personal recommendation. The product catalog includes foundations, lip liners, mascaras, eye shadows, eyelashes, eyebrow pens, eyebrow gels, lipsticks, highlighters, primers, powder, lip brushes, etc. The company offers makeup tutorial videos of influencers on the platform. The platform also allows users to take a quiz to get personal recommendations for makeup products.
- Website
- www.ilmakiage.com/
- Social
- Email ID
- *****@ilmakiage.com
- Registered Address
- New York, New York
Key Metrics
Founded Year
1972
Location
New York City, United States
Stage
Series B
Total Funding
$130M in 2 rounds
Latest Funding Round
Post Money Valuation
$1.5B as on Jan 10, 2022
Investors
Ranked
37th among 1244 active competitors
Employee Count
213 as on Mar 31, 2026
Similar Companies
Legal entities associated with IL Makiage
IL Makiage is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
IM PRO MAKEUP NY LP CIN: 814988883 , United States, Active | Dec 31, 1971 | - | 208 (As on Dec 31, 2024) | - |
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IL Makiage's funding and investors
IL Makiage has raised a total funding of $130M over 2 rounds. Its first funding round was on Jun 08, 2017. Its latest funding round was a Series B round on Jan 10, 2022 for $130M. 4 investors participated in its latest round. IL Makiage has 4 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of IL Makiage:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 10, 2022 | $130M | Series B | $1.5B | - | ||
Jun 08, 2017 | Undisclosed | Series A | - | - | - |
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IL Makiage's founders and board of directors
Founder? Claim ProfileThe founders of IL Makiage is Shiran Holtzman Erel. Oran Holtzman and Dmitri Kaplun are the CEOs of IL Makiage.
Here are the details of IL Makiage's key team members:
- Shiran Holtzman Erel: Co-Founder of IL Makiage. Contact Info: 1 email address
- Dmitri Kaplun: Co-CEO of IL Makiage.
- Oran Holtzman: Co-CEO of IL Makiage.
View details of IL Makiage's Founder profiles and Board Members
IL Makiage's employee count trend
IL Makiage has 213 employees as of Mar 26. Here is IL Makiage's employee count trend over the years:
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IL Makiage's Competitors and alternates
Top competitors of IL Makiage include Minimalist, Glossier and SUGAR Cosmetics. Here is the list of Top 10 competitors of IL Makiage, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Minimalist 2018, Jaipur (India), Acquired | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | $17M | 72/100 | |
2nd |  Glossier 2005, New York City (United States), Series E | Internet first brand offering multicategory beauty products | $266M | 70/100 | |
3rd | SUGAR Cosmetics 2012, Mumbai (India), Series D | Manufacturer of makeup and beauty products, including lip, eye, and face products | $93.5M | 69/100 | |
4th | Memebox 2012, San Francisco (United States), Series D | Internet first brand offering multi-category beauty products | $193M | 65/100 | |
5th | E.L.F Cosmetics 2004, Oakland (United States), Public | Internet first brand offering multi category color cosmetics | - | 64/100 | |
6th | Vegan skincare, haircare, and body care products | $51.9M | 64/100 | ||
7th |  PAT McGRATH LABS 2016, New York City (United States), Series B | Manufacturer of beauty care products for women | $88M | 62/100 | |
8th | Beautycounter 2012, Santa Monica (United States), Acquired | Internet-first brand of multi-category beauty products | $41.9M | 60/100 | |
9th | Hourglass Cosmetics 2004, Los Angeles (United States), Acquired | Luxury brand of color cosmetics | - | - | 60/100 |
10th |  Beauty Pie 2016, London (United Kingdom), Series B | Internet-first brand offering multi-category beauty products | $170M | 60/100 | |
37th |  IL Makiage 1972, New York City (United States), Series B | Internet first brand offering makeup products based on personal recommendation | $130M | 55/100 |
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IL Makiage's Investments and acquisitions
IL Makiage has acquired 3 companies including Voyage 81, NeoWize and Missbeez. IL Makiage has not made any investments as of now.Here is the list of its acquisitions:
Date of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Aug 12, 2021 | Acquisition | 2018 | Tel Aviv (Israel) | |
Nov 22, 2019 | Acquisition | 2016 | Tel Aviv (Israel) | |
Oct 23, 2019 | Acquisition | 2015 | Tel Aviv (Israel) |
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Reports related to IL Makiage
Here is the latest report on IL Makiage's sector:
News related to IL Makiage
Filter this list•
Oddity—the tech-fueled parent company of makeup brands IlFortune•Jul 21, 2023•Oddity Tech, IL Makiage, Goldman Sachs, Morgan Stanley and 2 others
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Il Makiage parent company launches second brand, targeting agingOne News Page•Feb 03, 2022•IL Makiage
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IL Makiage nets $130mVCJ•Jan 10, 2022•IL Makiage, Fidelity Investments, Franklin Templeton India, First Light Capital Partners and 3 others
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Gopuff, the instant grocery startup, is raising $1.5B in a convertible note at up to a $40B valuation, ahead of going public as soon as mid-2022TechCrunch+•Dec 16, 2021•Gopuff, Gousto, SoftBank Group, HSBC and 9 others
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Goldman Banker Drucker Mann Resigns to Join Cosmetics FirmBloombergQuint•Sep 01, 2021•Goldman Sachs, IL Makiage
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Digitally Native Beauty Brand IL MAKIAGE Acquires AI and Data Science Startup NeoWizeBusiness Wire•Nov 22, 2019•IL Makiage, NeoWize, L Catterton
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