Cleo - About the company
Cleo is a series C company based in Wilmington (United States), founded by Srivalli Nistala and Chitra Akileswaran. It operates as an AI-powered personal finance app that helps users track spending, build savings habits, and improve money management. Cleo has raised $175M in funding from investors like Balderton Capital, LocalGlobe and Sofina, with a current valuation of £*****. The company has 688 active competitors, including 92 funded and 38 that have exited. Its top competitors include companies like Money Forward, Plum and Mint.
Company Details
AI-powered personal finance app that helps users track spending, build savings habits, and improve money management. It connects to users’ bank accounts via secure APIs like Plaid to analyze spending, track transactions, and provide personalized financial insights. It uses behavioral insights and machine learning to help users budget, set savings goals, and develop better financial habits.
- Website
- meetcleo.com
- Social
- Email ID
- *****@meetcleo.com
Key Metrics
Location
Wilmington, United States
Stage
Series C
Total Funding
$175M in 9 rounds
Latest Funding Round
Post Money Valuation
£***** as on Jun 30, 2022
Investors
Ranked
3rd among 688 active competitors
Annual Revenue
£100M - £500M as on Dec 31, 2024
Employee Count
667 as on May 31, 2026
Legal entities associated with Cleo
Cleo is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Cleo AI Ltd CIN: 09864205 , United Kingdom, Active | Nov 08, 2015 | - | 74 (As on Dec 31, 2020) | |
CLEO AI LTD CIN: 9864205 , United Kingdom, Active | £100M - £500M (As on Dec 31, 2024) | - |
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Cleo's funding and investors
Cleo has raised a total funding of $175M over 9 rounds. Its first funding round was on Dec 09, 2015. Its latest funding round was a Series C round on Apr 13, 2022 for $*****. 4 investors participated in its latest round. Cleo has 19 institutional investors and 37 angel investors.
Here is the list of recent funding rounds of Cleo:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 13, 2022 | 5114431 | Series C | 2161750 | 9299275 | 8876454 | 7111317 |
Dec 10, 2020 | 1560110 | Series B | 8735839 | 7506363 | 6820554 | |
Apr 28, 2020 | 3020056 | Series B | 9278674 | 7131553 | 5399096 | 2103687 |
Access funding benchmarks and valuations. Sign up today!View details of Cleo's funding rounds and investors
Cleo's founders and board of directors
Founder? Claim ProfileThe founders of Cleo are Srivalli Nistala and Chitra Akileswaran.
Here are the details of Cleo's key team members:
- Srivalli Nistala: Former Co-Founder of Cleo and founder of 1 other company.
- Chitra Akileswaran: Co-Founder of Cleo.
Cleo's Board of Directors
Cleo's board has 2 active members. Barney Hussey-Yeo is part of team and Tomas Leonardo Mendoza Gutfreund is independent board member.Here is the list of Cleo's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 10y 8m | |
ltjymqc | Team | - | Past | 5y 3m |
Independent board member | - | Current | 6y 1m |
View details of Cleo's Founder profiles and Board Members
Cleo's employee count trend
Cleo has 667 employees as of May 26. Here is Cleo's employee count trend over the years:
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Cleo's Competitors and alternates
Top competitors of Cleo include Money Forward, Plum and Mint. Here is the list of Top 10 competitors of Cleo, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Money Forward 2012, Minato City (Japan), Public | Personal Finance Management with Multiple Account aggregation | $42.9M | 85/100 | |
2nd | Plum 2016, London (United Kingdom), Series B | AI-based automated spend management platform for individuals | $75.8M | 79/100 | |
3rd |  Cleo Wilmington (United States), Series C | AI-powered personal finance app that helps users track spending, build savings habits, and improve money management | $175M | 77/100 | |
4th | Mint 2006, Mountain View (United States), Acquired | Provider of online personal finance management tools | $78.4M | 77/100 | |
5th | Provider of an online lending platform offering point of sale financing | $206M | 75/100 | ||
6th | Expensify 2008, San Francisco (United States), Public | Provider of expense management software, corporate cards, and travel booking | $27.8M | 74/100 | |
7th |  Monarch 2018, Covina (United States), Series B | Online platform for expense management for couples, advisors, and employers | $94.8M | 73/100 | |
8th | App-based platform for personal financial management and personal loans | $54.8M | 71/100 | ||
9th | An end-to-end corporate payment solution for companies | $204M | 70/100 | ||
10th |  Emma 2017, London (United Kingdom), Seed | App-based platform offering money management tools for individuals | $7.64M | 69/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Cleo's competitors? Click here to see the top ones
Cleo's Investments and acquisitions
Cleo has made no investments or acquisitions yet.
Reports related to Cleo
Here is the latest report on Cleo's geography:
News related to Cleo
Filter this listMedia has covered Cleo for a total of 2 events in the last 1 year, 1 of them has been about partnerships.
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DUOS Secures $130M Strategic Growth Investment Led by FTV CapitalBusiness Wire•Oct 09, 2025•Duo, FTV Capital, DUOS, mPulse and 2 others
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Navix.io Partners with Cleo to Accelerate Integration and Invoicing AutomationBusiness Wire•Sep 09, 2025•Navix, Cleo
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Cleo Finance Introduces No-Code Revolution in Automated Trading for Crypto Retail TradersGlobeNewswire•Jun 23, 2022•Cleo
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Gen Z financial assistant app Cleo raises $80m at $500m valuationFinTech Futures•Jun 21, 2022•Wise, Skype, LocalGlobe, Balderton Capital and 4 others
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Cleo scoops $44m, asks users to 'slide into its DMs' with spending suggestionsAltFi•Dec 11, 2020•Cleo, EQT Ventures, Balderton Capital, LocalGlobe and 3 others
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Button Welcomes Cleo as a New Partner to Help the App Conquer the US MarketPR Newswire•Sep 17, 2019•Button, Cleo
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Cleo, the ‘digital assistant’ that replaces your banking apps, picks up $10M Series A led by BaldertonTechCrunch+•Sep 20, 2018•Cleo, Cleo, Balderton Capital, LocalGlobe and 2 others
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Industrial robots startup Gideon Brothers raises $765K led by TransferWise co-founderTechCrunch+•Jul 23, 2018•Gideon Brothers, Cleo, Juro, Open Cosmos and 2 others
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