When was Emma founded?

Emma was founded in 2003 and raised its 1st funding round 12 years after it was founded.

Where is Emma located?

Emma is headquartered in Nashville, United States. It is registered at Nashville, Tennessee.

How many employees does Emma have?

As of Aug 31, 2026, the latest employee count at Emma is 58.

Is Emma a funded company?

Emma is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Jul 08, 2015.

When was the latest funding round of Emma?

Emma's latest funding was a $***** Series A round on Jul 08, 2015, with participation from 2 investors.

Where does Emma rank among its competitors?

Emma ranks 49th amongst 263 active competitors, of which 37 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was MoEngage, which secured $57M in Dec, 2025.

Who are the top competitors of Emma?

Emma's top competitors include Klaviyo, Zeta Global and Appier Technologies. Among them, MoEngage secured the most recent funding round in December, 2025.

Emma - 2026 Company Profile, Funding & Competitors

Emma is an acquired company based in Nashville (United States), founded in 2003. It operates as an Email marketing Platform. Emma has raised $5M in funding from Nashville Capital Network and Square 1 Bank. The company has 263 active competitors, including 37 funded and 34 that have exited. Its top competitors include companies like Klaviyo, Zeta Global and Appier Technologies.

Company Details

Emma is a web-based email marketing service that helps organizations create email newsletters and online surveys, send to large opt-in audiences and track the response in real time. Emma powers the emails of more than 40,000 organizations worldwide, including the New York Giants, Bridgestone, Sylvan Learning Centers and Apartment Therapy.

Website: myemma.com
Social
Part Of
Registered Address: Nashville, Tennessee

Key Metrics

Founded Year

2003

Location

Nashville, United States

Stage

Acquired

Total Funding

$5M in 2 rounds

Latest Funding Round

Series A, Jul 08, 2015, $*****

Investors

Nashville Capital Network & 2 more

Ranked

49^th among 263 active competitors

Employee Count

58 as on Aug 31, 2026

Similar Companies

Zeta Global & 267 more

Exit Details

Acquired by Insight Partners (Oct 10, 2017)

View Emma's full profile

Emma is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
EMMA, INC. CIN: 621870397 , United States, Active	Dec 26, 999	-	345 (As on Dec 31, 2022)	-

Emma got acquired by Insight Partners on Oct 10, 2017.

Click here to take a look at Emma's acquisition in detail

Emma has raised a total funding of $5M over 2 rounds. Its first funding round was on Jul 08, 2015. Its latest funding round was a Series A round on Jul 08, 2015 for $*****. 2 investors participated in its latest round. Emma has 3 institutional investors.

Here is the list of recent funding rounds of Emma:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 08, 2015	8850081	Series A	9328311	4593753	9746705	7734449
Jul 08, 2015	9159376	Conventional Debt	6673482	3305044	1051438	Nashville Capital Network & 1 more

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View details of Emma's funding rounds and investors

Emma's employee count trend

Emma has 58 employees as of Aug 26. Here is Emma's employee count trend over the years:

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Top competitors of Emma include Klaviyo, Zeta Global and Appier Technologies. Here is the list of Top 10 competitors of Emma, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, Staley Capital Management ... & 15 others	81/100
3rd	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, EDBI & 25 others	76/100
4th	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	76/100
5th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, Nexus Venture Partners & 18 others	73/100
6th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Adams Street Partners & 30 others	71/100
7th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$1.03B	Coatue, IVP & 33 others	70/100
8th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 2 others	70/100
9th	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	67/100
10th	MoEngage 2014, San Francisco (United States), Series F	Cloud based platform offering cross channel customer engagement software	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100
49th	Emma 2003, Nashville (United States), Acquired	Email marketing Platform	$5M	Square 1 Bank, Hercules Capital & 1 others	37/100