When was Snoop founded?

Snoop was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Snoop located?

Snoop is headquartered in London, United Kingdom. It is registered at 10 Norwich Street, London, United Kingdom, EC4A 1BD.

Who is the current CEO of Snoop?

John Natalizia of Snoop. They have also founded 1 company.

Which legal entities is Snoop associated with?

Snoop is associated with Usnoop Limited.

How many employees does Snoop have?

As of Aug 31, 2026, the latest employee count at Snoop is 130.

Is Snoop a funded company?

Snoop is a funded company, having raised a total of $42.3M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 02, 2019.

How much is Snoop worth?

The last known valuation of Snoop was $***** as of Jul 30, 2021.

When was the latest funding round of Snoop?

Snoop's latest funding was a $***** Series A round on Jul 30, 2021, with participation from 1 investor.

Where does Snoop rank among its competitors?

Snoop ranks 117th amongst 4366 active competitors, of which 358 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Plum, which secured $19.6M in Apr, 2025.

Who are the top competitors of Snoop?

Snoop's top competitors include Salesforce, HubSpot and Money Forward. Among them, Plum secured the most recent funding round in April, 2025.

Snoop - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

App-based platform for expense management of individuals. It enables users to link bank accounts and credit cards for tracking expenses. It uses open banking technology for banking, budgeting, and personal financial management. It also offers a chatbot for money management and queries. App is available on iOS and Android devices.

Website: snoop.app
Social
Email ID: *****@snoop.app, *****@snoop.app
Registered Address: 10 Norwich Street, London, United Kingdom, EC4A 1BD

Key Metrics

Founded Year

2018

Location

London, United Kingdom

Stage

Acquired

Total Funding

$42.3M in 4 rounds

Latest Funding Round

Series A, Jul 30, 2021, $*****

Last Known Valuation

$***** as on Jul 30, 2021

Investors

Paulson & Co & 9 more

Ranked

117^th among 4366 active competitors

Employee Count

130 as on Aug 31, 2026

Similar Companies

Cleo & 797 more

Exit Details

Acquired by Vanquis Banking Group (Jul 31, 2023)

View Snoop's full profile

Snoop is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Usnoop Limited CIN: 11797870 , United Kingdom, Active	Jan 29, 2019	-	27 (As on Dec 31, 2020)

Snoop got acquired by Vanquis Banking Group on Jul 31, 2023.

Click here to take a look at Snoop's acquisition in detail

Snoop has raised a total funding of $42.3M over 4 rounds. Its first funding round was on Apr 02, 2019. Its latest funding round was a Series A round on Jul 30, 2021 for $*****. 1 investor participated in its latest round. Snoop has 6 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Snoop:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 30, 2021	2701517	Series A	4362585	3370947	9118675	3613109
Oct 25, 2020	3344404	Series A	5820571	7838850	4143102	7005986
Apr 27, 2020	4510750	Series A	3457957	2336131	Lloyd Dorfman	Havisham Group & 1 more

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View details of Snoop's funding rounds and investors

The founders of Snoop are Andrew Cercena, John Natalizia, Jayne-anne Gadhia, Jem Walters, Scott Mowbray, Ken Donald, Cara Norton, Paul Kerridge and Ross Logan. John Natalizia is the CEO of Snoop.

Here are the details of Snoop's key team members:

Andrew Cercena: Founder of Snoop and founder of 1 other company.
John Natalizia: Co-Founder & CEO of Snoop.
Jayne-anne Gadhia: Senior Advisor (Snoop / Vanquis Banking Group) of Snoop.
Jem Walters: Co-Founder & CTO of Snoop.
Scott Mowbray: Co-Founder of Snoop.

Snoop's Board of Directors

Snoop's board has 4 active members. David Dyer, David Brownlow and Jayne Anne Gadhia are part of team and Forrest Williams is independent board member.

Here is the list of Snoop's board of directors:

Name	Type	Representing	Status	Duration
David Dyer	Team	-	Current	7y 1m
David Brownlow	Team	-	Current	7y 1m
Jayne Anne Gadhia	Team	-	Current	7y 7m
{ivaezq	Team	-	Past	8y 7m
Forrest Williams	Independent board member	-	Current	6y 4m

View details of Snoop's Founder profiles and Board Members

Snoop's employee count trend

Snoop has 130 employees as of Aug 26. Here is Snoop's employee count trend over the years:

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Top competitors of Snoop include Salesforce, HubSpot and Money Forward. Here is the list of Top 10 competitors of Snoop, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Salesforce 1999, San Francisco (United States), Public	Provider of a platform delivering customer relationship management and cloud solutions	$52M	Emergence Capital, Hambrecht Capital & 37 others	87/100
2nd	HubSpot 2005, Cambridge (United States), Public	Provider of a platform offering marketing, sales, and customer service software	$101M	Cross Creek, Salesforce Ventures & 23 others	87/100
3rd	Money Forward 2012, Minato City (Japan), Public	Personal Finance Management with Multiple Account aggregation	$43M	Mizuho Bank, Isetan Mitsukoshi Holdings & 23 others	86/100
4th	Freshworks 2010, Chennai (India), Public	Provider of IT service management and customer support solutions	$400M	Accel, Tiger Global Management & 10 others	84/100
5th	Plum 2016, London (United Kingdom), Series B	AI-based automated spend management platform for individuals	$75.8M	Venture Friends, Ventura Capital & 54 others	79/100
6th	Cleo Wilmington (United States), Acquired	AI-powered personal finance app that helps users track spending, build savings habits, and improve money management	$175M	EQT, Sofina & 55 others	79/100
7th	Mint 2006, Mountain View (United States), Acquired	Provider of online personal finance management tools	$78.5M	Pitango, Morgenthaler & 10 others	78/100
8th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
9th	axio 2013, Bengaluru (India), Acquired	Provider of an online lending platform offering point of sale financing	$206M	Amazon, Elevation Capital & 32 others	74/100
10th	Expensify 2008, San Francisco (United States), Public	Provider of expense management software, corporate cards, and travel booking	$27.8M	Redpoint Ventures, OpenView & 11 others	74/100
117th	Snoop 2018, London (United Kingdom), Acquired	App-based platform for expense management of individuals	$42.3M	Salesforce Ventures, Salesforce & 8 others	51/100