When was Firefly founded?

Firefly was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Firefly located?

Firefly is headquartered in San Francisco, United States. It is registered at San Francisco (United States).

How many employees does Firefly have?

As of Sep 30, 2026, the latest employee count at Firefly is 350.

Is Firefly a funded company?

Firefly is a funded company, having raised a total of $51.5M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 23, 2017.

When was the latest funding round of Firefly?

Firefly's latest funding was a $***** Series A round on Apr 09, 2021, with participation from 1 investor.

Where does Firefly rank among its competitors?

Firefly ranks 1st amongst 89 active competitors, of which 19 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Ara Labs, which secured $2M in May, 2025.

Who are the top competitors of Firefly?

Firefly's top competitors include Xinchao Media, Ara Labs and Play Octopus. Among them, Ara Labs secured the most recent funding round in May, 2025.

Firefly - 2026 Company Profile, Team, Funding & Competitors

Company Details

Firefly provides in-transit cab advertising and analytics platform. Enables local businesses to display ads on taxis. The drivers can earn money for generating impressions for the ads. It provides a proprietary situationally aware software designed for taxis. Also generates data related to air quality and the number of pedestrian movement.

Website: www.fireflyon.com/
Social
Email ID: *****@fireflyon.com
Registered Address: San Francisco (United States)

Key Metrics

Founded Year

2017

Location

San Francisco, United States

Stage

Series A

Total Funding

$51.5M in 5 rounds

Latest Funding Round

Series A, Apr 09, 2021, $*****

Investors

NFX & 38 more

Ranked

1^st among 89 active competitors

Employee Count

350 as on Sep 30, 2026

Investment & Acquisitions

Curb Taxi Media

Similar Companies

Ara Labs & 79 more

View Firefly's full profile

Firefly is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Firefly Systems Inc CIN: 82-1305012 , United States, Active	Mar 14, 2017	-	38 (As on Dec 31, 2020)	-

Firefly has raised a total funding of $51.5M over 5 rounds. Its first funding round was on May 23, 2017. Its latest funding round was a Series A round on Apr 09, 2021 for $*****. 1 investor participated in its latest round. Firefly has 35 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Firefly:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 09, 2021	4007174	Series A	5139852	9819723	1134452	1249124
2020	3849	Series A	1952	3604	8844	Endeavor
May 30, 2019	7922249	Series A	3685241	6061993	Google Ventures	NFX

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View details of Firefly's funding rounds and investors

The founders of Firefly is Onur Kardesler.

Here are the details of Firefly's key team members:

Onur Kardesler: Former Co-Founder of Firefly and founder of 1 other company.
Contact Info: 1 email address

Firefly's Board of Directors

Firefly's board has 8 active members. Shey Sabripour, Michiel Mol, Thomas E. Markusic, Thomas Markusic, Thomas E Markusic, Michael A. Blum, Michael Blum and Patrick Joseph King are independent board members.

Here is the list of Firefly's board of directors:

Name	Type	Representing	Status	Duration
Shey Sabripour	Independent board member	-	Current	10y 2m
sxubpov	Independent board member	-	Current	1y 4m
fzhawgo	Independent board member	-	Current	7y 2m
amloahv	Independent board member	-	Current	2y 3m
dgp{yof	Independent board member	-	Current	8y 6m
nzqmovt	Independent board member	-	Current	8y 9m
kljekhl	Independent board member	-	Current	5y 1m
brnxosv	Independent board member	-	Current	9y 1m

View details of Firefly's Founder profiles and Board Members

Firefly's employee count trend

Firefly has 350 employees as of Sep 26. Here is Firefly's employee count trend over the years:

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Top competitors of Firefly include Xinchao Media, Ara Labs and Play Octopus. Here is the list of Top 10 competitors of Firefly, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Firefly 2017, San Francisco (United States), Series A	In-transit cab advertising and analytics platform	$51.5M	Trinity Capital, StartX & 37 others	65/100
2nd	Xinchao Media 2007, Chaoyang (China), Acquired	Operator of a digital media network for community elevator displays	$761M	Baidu, JD.com & 3 others	44/100
3rd	Ara Labs 2016, New York City (United States), Series A	Provider of advertising services	$37.3M	Techstars, Kellogg & 37 others	42/100
4th	Play Octopus 2017, Bethesda (United States), Acquired	In-car entertainment & advertisement solutions for rideshare industry	$13.3M	Sinclair Broadcast Group, NextGen Venture Partners ... & 5 others	42/100
5th	Karta 2016, Jakarta (Indonesia), Funding Raised	Platform offering OOH in transit advertising solution	-	Gan Konsulindo	41/100
6th	Drovo 2015, London (United Kingdom), Series A	Platform offering cab advertising solution	$5.58M	Maven Capital Partners, CMS 360 & 19 others	39/100
7th	uze! Mobility 2018, Bremen (Germany), Seed	Provider of mobile digital out-of-home advertising	$8.08M	-	39/100
8th	Rodeo 2016, Kuala Lumpur (Malaysia), Seed	In-transit advertisement platform with ride-sharing vehicles	$267K	pitchIN, fidelityfunding.capital & 4 others	39/100
9th	Vugo 2015, Minneapolis (United States), Series A	Rideshare advertising company connecting brands with on-the-go audiences	$1.01M	Florida Funders, DSCN Capital	37/100
10th	Riky 2014, Pune (India), Seed	OOH media advertising platform for auto rickshaw commuters	$150K	Italica, 1Crowd & 21 others	36/100