When was Firefly founded?

Firefly was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Firefly located?

Firefly is headquartered in San Francisco, United States. It is registered at San Francisco (United States).

Who is the current CEO of Firefly?

Kaan Gunay of Firefly. They have also founded 1 company and are an angel investors in 1 startup.

How many employees does Firefly have?

As of May 31, 2026, the latest employee count at Firefly is 341.

Is Firefly a funded company?

Firefly is a funded company, having raised a total of $51.5M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 23, 2017.

When was the latest funding round of Firefly?

Firefly's latest funding was a $***** Series A round on Apr 09, 2021, with participation from 1 investor.

Where does Firefly rank among its competitors?

Firefly ranks 1st amongst 73 active competitors, of which 18 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Ara Labs, which secured $2M in May, 2025.

Who are the top competitors of Firefly?

Firefly's top competitors include Xinchao Media, Karta and Ara Labs. Among them, Ara Labs secured the most recent funding round in May, 2025.

Firefly - 2026 Company Profile, Team, Funding & Competitors

Firefly is a series A company based in San Francisco (United States), founded in 2017 by Kaan Gunay and Onur Kardesler. It operates as an In-transit cab advertising and analytics platform. Firefly has raised $51.5M in funding from investors like NFX, 500 Global and Google Ventures. The company has 73 active competitors, including 18 funded and 5 that have exited. Its top competitors include companies like Xinchao Media, Karta and Ara Labs.

Company Details

Firefly provides in-transit cab advertising and analytics platform. Enables local businesses to display ads on taxis. The drivers can earn money for generating impressions for the ads. It provides a proprietary situationally aware software designed for taxis. Also generates data related to air quality and the number of pedestrian movement.

Website: www.fireflyon.com/
Social
Email ID: *****@fireflyon.com
Registered Address: San Francisco (United States)

Key Metrics

Founded Year

2017

Location

San Francisco, United States

Stage

Series A

Total Funding

$51.5M in 5 rounds

Latest Funding Round

Series A, Apr 09, 2021, $*****

Investors

NFX & 38 more

Ranked

1^st among 73 active competitors

Employee Count

341 as on May 31, 2026

Investment & Acquisitions

Curb Taxi Media

Similar Companies

Ara Labs & 75 more

View Firefly's full profile

Firefly is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Firefly Systems Inc CIN: 82-1305012 , United States, Active	Mar 14, 2017	-	38 (As on Dec 31, 2020)	-

Firefly has raised a total funding of $51.5M over 5 rounds. Its first funding round was on May 23, 2017. Its latest funding round was a Series A round on Apr 09, 2021 for $*****. 1 investor participated in its latest round. Firefly has 35 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Firefly:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 09, 2021	9640887	Series A	9797064	6166065	1278683	6241598
2020	9183	Series A	5021	7074	4687	Endeavor
May 30, 2019	9721915	Series A	9598031	7670320	Google Ventures	NFX

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View details of Firefly's funding rounds and investors

The founders of Firefly are Kaan Gunay and Onur Kardesler. Kaan Gunay is the CEO of Firefly.

Here are the details of Firefly's key team members:

Kaan Gunay: Co-Founder & CEO of Firefly. They are also an angel investor in 1 startup.
Onur Kardesler: Former Co-Founder of Firefly and founder of 1 other company.
Contact Info: 2 email addresses

Firefly's Board of Directors

Firefly's board has 8 active members. Michiel Mol, Shey Sabripour, Thomas E. Markusic, Thomas Markusic, Thomas E Markusic, Michael A. Blum, Michael Blum and Patrick Joseph King are independent board members.

Here is the list of Firefly's board of directors:

Name	Type	Representing	Status	Duration
Michiel Mol	Independent board member	-	Current	9y 8m
kra{vvy	Independent board member	-	Current	6y 5m
bbqvxyl	Independent board member	-	Current	1y 2m
enagsdg	Independent board member	-	Current	4y 1m
zayutqx	Independent board member	-	Current	9y 7m
maakcjg	Independent board member	-	Current	1y 3m
xdfmcjw	Independent board member	-	Current	7y 8m
ffpwnsc	Independent board member	-	Current	6y 9m

View details of Firefly's Founder profiles and Board Members

Firefly's employee count trend

Firefly has 341 employees as of May 26. Here is Firefly's employee count trend over the years:

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Top competitors of Firefly include Xinchao Media, Karta and Ara Labs. Here is the list of Top 10 competitors of Firefly, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Firefly 2017, San Francisco (United States), Series A	In-transit cab advertising and analytics platform	$51.5M	Multiplier Capital, Industry Ventures & 37 others	66/100
2nd	Xinchao Media 2007, Chaoyang (China), Acquired	Operator of a digital media network for community elevator displays	$761M	Baidu, JD.com & 3 others	58/100
3rd	Karta 2016, Jakarta (Indonesia), Funding Raised	Platform offering OOH in transit advertising solution	-	Gan Konsulindo	46/100
4th	Ara Labs 2016, New York City (United States), Series A	Provider of advertising services	$37.3M	Techstars, Kellogg & 37 others	43/100
5th	Play Octopus 2017, Bethesda (United States), Acquired	In-car entertainment & advertisement solutions for rideshare industry	$13.3M	Sinclair Broadcast Group, NextGen Venture Partners ... & 5 others	42/100
6th	Drovo 2015, London (United Kingdom), Series A	Platform offering cab advertising solution	$5.58M	Maven Capital Partners, CMS 360 & 19 others	40/100
7th	uze! Mobility 2018, Bremen (Germany), Seed	Provider of mobile digital out-of-home advertising	$8.08M	-	39/100
8th	ADWAY 2018, Beverly Hills (United States), Seed	OOH in-transit advertising network	$9M	Upfront Ventures, Watertower Ventures & 12 others	36/100
9th	Rodeo 2016, Kuala Lumpur (Malaysia), Seed	In-transit advertisement platform with ride-sharing vehicles	$267K	pitchIN, fidelityfunding.capital & 4 others	36/100
10th	Vugo 2015, Minneapolis (United States), Series A	Rideshare advertising company connecting brands with on-the-go audiences	$1.01M	Florida Funders, DSCN Capital	36/100