When was Rodeo founded?

Rodeo was founded in 2016 and raised its 1st funding round 5 years after it was founded.

Where is Rodeo located?

Rodeo is headquartered in Kuala Lumpur, Malaysia.

Which legal entities is Rodeo associated with?

Rodeo is associated with MYRODEO SDN. BHD. and 1 other.

How many employees does Rodeo have?

As of Aug 31, 2026, the latest employee count at Rodeo is 24.

Is Rodeo a funded company?

Rodeo is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Aug 04, 2021.

When was the latest funding round of Rodeo?

Rodeo's latest funding was a $***** Seed round on Aug 04, 2021, with participation from 1 investor.

What is the annual revenue of Rodeo?

Annual revenue of Rodeo is less than $1M as on Jun 30, 2021

Where does Rodeo rank among its competitors?

Rodeo ranks 7th amongst 94 active competitors, of which 18 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Ara Labs, which secured $2M in May, 2025.

Who are the top competitors of Rodeo?

Rodeo's top competitors include Firefly, Xinchao Media and Ara Labs. Among them, Ara Labs secured the most recent funding round in May, 2025.

Rodeo - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Rodeo is a platform for in-transit advertisement. The company places advertisements on ride-sharing vehicles via tablets which are installed onto the back of the headrest. Besides the company also places decals on the ridesharing vehicles. Through the platform, drivers can express their interests to make their cars available for placing advertisements and get paid for that. Advertisers can reach out with their requirement of reach and the platform connects them with the relevant drivers. The platform also provides analytics to advertisers.

Website: rodeo.my
Social
Email ID: *****@rodeo.my
Phone Number: +60 **********

Key Metrics

Founded Year

2016

Location

Kuala Lumpur, Malaysia

Stage

Seed

Total Funding

$267K in 1 round

Latest Funding Round

Seed, Aug 04, 2021, $*****

Investors

pitchIN & 5 more

Ranked

7^th among 94 active competitors

Annual Revenue

$0 - $1M as on Jun 30, 2021

Employee Count

24 as on Aug 31, 2026

Similar Companies

Firefly & 80 more

View Rodeo's full profile

Rodeo is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
RODEO CIN: 987637840 , France, Deadpooled	Mar 19, 2024	-	-	-
MYRODEO SDN. BHD. CIN: 1164857-P , Malaysia, Active	Nov 04, 2015	$0 - $1M (As on Jun 30, 2021)	-	-

Rodeo has raised a total funding of $267K over 1 round. Its latest funding round was a Seed round on Aug 04, 2021 for $*****. 1 investor participated in its latest round. Rodeo has 2 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Rodeo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 04, 2021	3390169	Seed	5412889	4593134	1827039	1591851

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View details of Rodeo's funding rounds and investors

The founders of Rodeo is Valens Subramaniam.

Here are the details of Rodeo's key team members:

Valens Subramaniam: Founder of Rodeo and founder of 1 other company.

View details of Rodeo's Founder profiles and Board Members

Rodeo's employee count trend

Rodeo has 24 employees as of Aug 26. Here is Rodeo's employee count trend over the years:

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Top competitors of Rodeo include Firefly, Xinchao Media and Ara Labs. Here is the list of Top 10 competitors of Rodeo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Firefly 2017, San Francisco (United States), Series A	In-transit cab advertising and analytics platform	$51.5M	NFX, Google Ventures & 37 others	65/100
2nd	Xinchao Media 2007, Chaoyang (China), Acquired	Operator of a digital media network for community elevator displays	$761M	JD.com, Baidu & 3 others	44/100
3rd	Ara Labs 2016, New York City (United States), Series A	Provider of advertising services	$37.3M	Techstars, Kellogg & 37 others	42/100
4th	Play Octopus 2017, Bethesda (United States), Acquired	In-car entertainment & advertisement solutions for rideshare industry	$13.3M	Sinclair Broadcast Group, NextGen Venture Partners ... & 5 others	42/100
5th	Karta 2016, Jakarta (Indonesia), Funding Raised	Platform offering OOH in transit advertising solution	-	Gan Konsulindo	41/100
6th	Drovo 2015, London (United Kingdom), Series A	Platform offering cab advertising solution	$5.58M	Maven Capital Partners, CMS 360 & 19 others	39/100
7th	Rodeo 2016, Kuala Lumpur (Malaysia), Seed	In-transit advertisement platform with ride-sharing vehicles	$267K	pitchIN & 5 others	39/100
8th	uze! Mobility 2018, Bremen (Germany), Seed	Provider of mobile digital out-of-home advertising	$8.08M	-	39/100
9th	Vugo 2015, Minneapolis (United States), Series A	Rideshare advertising company connecting brands with on-the-go audiences	$1.01M	Florida Funders, DSCN Capital	37/100
10th	Riky 2014, Pune (India), Seed	OOH media advertising platform for auto rickshaw commuters	$150K	Aeroflex Enterprises Ltd, Italica & 21 others	36/100

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Founders (largest shareholder) own 88.04%, Funds own 10.16% and Other People own 1.80%. The net worth of Rodeo's founders is INR 9.8M as of Sep 03, 2021.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	88.04%	9.8M	1944136	9505141	8509028	9261146
Valens Subramaniam	9098495	2168592	7148826	9409040	6656205	6351678
Fund	10.16%	1.13M	1844811	7307941	8858042	6061120
pitchIN	2628828	3997389	6111963	1893797	5198411	9121851
Other People	1.80%	200K	2	4	7	6
Total	100.00%	1.11Cr	1703307	7292514	3499209	6254363