When was First Insight founded?

First Insight was founded in 2007 and raised its 1st funding round 1 year after it was founded.

Where is First Insight located?

First Insight is headquartered in Warrendale, United States. It is registered at Warrendale, Pennsylvania.

Who is the current CEO of First Insight?

Greg Petro of First Insight. They have also founded 1 company.

How many employees does First Insight have?

As of Sep 30, 2026, the latest employee count at First Insight is 84.

Is First Insight a funded company?

First Insight is a funded company, having raised a total of $21.9M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2008.

When was the latest funding round of First Insight?

First Insight's latest funding was a $***** Series B round on Mar 05, 2015, with participation from 1 investor.

Where does First Insight rank among its competitors?

First Insight ranks 50th amongst 1307 active competitors, of which 182 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Tavily, which secured $20M in Aug, 2025.

Who are the top competitors of First Insight?

First Insight's top competitors include User Testing, Qualtrics and dscout. Among them, Tavily secured the most recent funding round in August, 2025.

First Insight - 2026 Company Profile, Team, Funding & Competitors

First Insight is a series B company based in Warrendale (United States), founded in 2007 by Greg Petro. It operates as a Developer of an AI platform providing predictive analytics for retail decisions. First Insight has raised $21.9M in funding from Adams Capital Management and Updata. The company has 1307 active competitors, including 182 funded and 71 that have exited. Its top competitors include companies like User Testing, Qualtrics and dscout.

Company Details

Developer of an AI platform providing predictive analytics for retail decisions. The platform offers insights for product design, pricing, assortment, and marketing. It uses algorithms and generative AI to provide recommendations and context. The platform features a conversational interface for data exploration and scenario analysis.

Website: www.firstinsight.com/
Social
Email ID: *****@firstinsight.com
Phone Number: +1 **********
Registered Address: Warrendale, Pennsylvania

Key Metrics

Founded Year

2007

Location

Warrendale, United States

Stage

Series B

Total Funding

$21.9M in 4 rounds

Latest Funding Round

Series B, Mar 05, 2015, $*****

Investors

Adams Capital Management & 2 more

Ranked

50^th among 1307 active competitors

Employee Count

84 as on Sep 30, 2026

Investment & Acquisitions

SnapRetail

Similar Companies

Prodege & 1021 more

View First Insight's full profile

First Insight is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FIRSTINSIGHT TECHNOLOGIES INDIA PRIVATE LIMITED CIN: U72900TN2017FTC118975 , India, Active	Oct 09, 2017	0 - ₹10 Cr (As on Mar 31, 2025)	32 (As on Oct 31, 2024)
FIRST INSIGHT INC CIN: 260149230 , United States, Active	Dec 26, 999	-	57 (As on Dec 31, 2024)	-

First Insight has raised a total funding of $21.9M over 4 rounds. Its first funding round was on 2008. Its latest funding round was a Series B round on Mar 05, 2015 for $*****. 1 investor participated in its latest round. First Insight has 3 institutional investors.

Here is the list of recent funding rounds of First Insight:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 05, 2015	3732819	Series B	7634076	9211972	8252949	7926287
Feb 27, 2014	6598436	Series B	6958182	7489114	5586125	2293661
Nov 20, 2012	6267445	Series A	9357334	4071014	3406794	1588795

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View details of First Insight's funding rounds and investors

The founders of First Insight is Greg Petro. Greg Petro is the CEO of First Insight.

Here are the details of First Insight's key team members:

Greg Petro: Founder & CEO of First Insight.
Contact Info: 1 email address

View details of First Insight's Founder profiles and Board Members

First Insight's employee count trend

First Insight has 84 employees as of Sep 26. Here is First Insight's employee count trend over the years:

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Top competitors of First Insight include User Testing, Qualtrics and dscout. Here is the list of Top 10 competitors of First Insight, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	82/100
2nd	Qualtrics 2002, Provo (United States), Acquired	Provider of experience management software facilitating customer, employee, and market research	$400M	Accel, Insight Partners & 12 others	79/100
3rd	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	70/100
4th	Prodege 2005, Los Angeles (United States), Acquired	Provider of consumer marketing and insights platform powered by loyalty programs	$61M	TCV, Great Hill Partners	69/100
5th	Black Swan Data 2011, London (United Kingdom), Acquired	Online data analytics platform	$26.5M	Mitsui, Blackstone & 10 others	68/100
6th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	68/100
7th	Tavily 2024, New York City (United States), Acquired	Provider of application programming interfaces for real-time web data retrieval	$25M	Alpha Wave Global, Insight Partners	67/100
8th	Forsta 2007, New York City (United States), Acquired	Provider of customer journey analytics and market research solution	$1M	DCA Partners, EQT & 3 others	67/100
9th	ABEJA 2012, Minato City (Japan), Public	Provider of digital platforms, AI solutions, and DX support services	$45.5M	Salesforce Ventures, TBS Innovation Partners ... & 19 others	66/100
10th	NielsenIQ 1923, Chicago (United States), Public	Provider of market measurement, consumer behavior insights, and brand analytics	-	Advent International, Mercury Fund	65/100
50th	First Insight 2007, Warrendale (United States), Series B	Developer of an AI platform providing predictive analytics for retail decisions	$21.9M	Ares Capital Corporation, Updata & 1 others	52/100