When was Fishpond founded?

Fishpond was founded in 2004 and raised its 1st funding round 5 years after it was founded.

Where is Fishpond located?

Fishpond is headquartered in Auckland, New Zealand.

Who is the current CEO of Fishpond?

Daniel Struan Robertson of Fishpond.

Which legal entities is Fishpond associated with?

Fishpond is associated with WORLDFRONT LIMITED and 1 other.

How many employees does Fishpond have?

As of Aug 31, 2026, the latest employee count at Fishpond is 3.

Is Fishpond a funded company?

Fishpond is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on 2009.

When was the latest funding round of Fishpond?

Fishpond's latest funding was a $***** Seed round on 2009, with participation from 2 investors.

Where does Fishpond rank among its competitors?

Fishpond ranks 11th amongst 58 active competitors, of which 3 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Recharge.com, which secured $46.4M in Jan, 2025.

Who are the top competitors of Fishpond?

Fishpond's top competitors include Amazon, Kogan and Recharge.com. Among them, Recharge.com secured the most recent funding round in January, 2025.

Fishpond - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online book retail platform. It offers books in various genres. It also offers a group buy option to buyers for shopping at reduced prices. It also offers free worldwide shipping.

Website: www.fishpond.com/
Social

Key Metrics

Founded Year

2004

Location

Auckland, New Zealand

Stage

Seed

Latest Funding Round

Seed, 2009, $*****

Investors

Direct Capital & 8 more

Ranked

11^th among 58 active competitors

Employee Count

3 as on Aug 31, 2026

Similar Companies

Flipkart & 3452 more

View Fishpond's full profile

Fishpond is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FISHPONDS LTD CIN: 14538813 , United Kingdom, Active	Dec 12, 2022	-	-
WORLDFRONT LIMITED CIN: 1472709 , New Zealand, Active	Jan 04, 2004	-	-

Fishpond has raised funding over 1 round. Its latest funding round was a Seed round on 2009 for $*****. 2 investors participated in its latest round. Fishpond has 2 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Fishpond:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
2009	1945	Seed	1055	9801	7777	9005

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View details of Fishpond's funding rounds and investors

The founders of Fishpond is Daniel Struan Robertson.

Here are the details of Fishpond's key team members:

Daniel Struan Robertson: Founder & CEO of Fishpond. They serve on the board of 1 company.

Fishpond's Board of Directors

Fishpond's board has 1 active member. Daniel Struan Robertson is part of team.

Here is the list of Fishpond's board of directors:

Name	Type	Representing	Status	Duration
Daniel Struan Robertson	Team	-	Current	22y 8m

View details of Fishpond's Founder profiles and Board Members

Fishpond's employee count trend

Fishpond has 3 employees as of Aug 26. Here is Fishpond's employee count trend over the years:

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Top competitors of Fishpond include Amazon, Kogan and Recharge.com. Here is the list of Top 10 competitors of Fishpond, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Amazon 1994, Seattle (United States), Public	Online marketplace and cloud computing provider	$8M	Kleiner Perkins, 2020 Ventures & 48 others	85/100
2nd	Kogan 2006, Melbourne (Australia), Public	Online retailer offering multi-category products	-	-	71/100
3rd	Recharge.com 2012, Nijmegen (Netherlands), Acquired	Online retailer of mobile top-ups, gift cards, and payment cards	$60.3M	Prime Ventures, SmartFin & 3 others	68/100
4th	Market 2019, New Zealand, Public	Online retailer of various consumer goods through marketplace store partners	-	-	32/100
5th	PB Tech 1993, Auckland (New Zealand), Acquired	Online retailer of computers, tablets, and a wide range of technology	-	Biosphere Investment Group	30/100
6th	The Loop 2015, Auckland (New Zealand), Unfunded	Online retailer offering multi-category products	-	-	29/100
7th	Container Door 2015, Auckland (New Zealand), Unfunded	Retailer of consumer goods sourced directly from international shipping containers	-	-	29/100
8th	uBid Deals 1997, Itasca (United States), Acquired	Online Auction and Fixed Price Merchandise	-	Eight Mercatus	28/100
9th	Mighty Ape NZ 2009, Auckland (New Zealand), Acquired	Online retailer of multi-category consumer products	-	-	28/100
10th	Onceit 2010, Auckland (New Zealand), Seed	Online marketplace for multi-category products	-	Punakaiki Fund	27/100
11th	Fishpond 2004, Auckland (New Zealand), Seed	Online book retail platform	-	Pohutukawa, Direct Capital & 7 others	27/100