When was Onceit founded?

Onceit was founded in 2010 and raised its 1st funding round 5 years after it was founded.

Where is Onceit located?

Onceit is headquartered in Auckland, New Zealand. It is registered at 33 George Street, Newmarket, Auckland, 1023, New Zealand.

Who is the current CEO of Onceit?

Jay Goodey of Onceit. They have also founded 1 company.

Which legal entities is Onceit associated with?

Onceit is associated with ONCEIT LIMITED.

How many employees does Onceit have?

As of Apr 30, 2026, the latest employee count at Onceit is 24.

Is Onceit a funded company?

Onceit is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Feb 04, 2015.

When was the latest funding round of Onceit?

Onceit's latest funding was a $***** Seed round on Feb 04, 2015, with participation from 1 investor.

Where does Onceit rank among its competitors?

Onceit ranks 6th amongst 43 active competitors, of which 4 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Thieve, which secured an undisclosed amount in Apr, 2018.

Who are the top competitors of Onceit?

Onceit's top competitors include Kogan, OZSALE and Mighty Ape NZ. Among them, Thieve secured the most recent funding round in April, 2018.

Onceit - 2026 Company Profile, Team, Funding & Competitors

Onceit is a seed company based in Auckland (New Zealand), founded in 2010 by Jay Goodey, Craig Boxall and Keri Henare. It operates as an Online marketplace for multi-category products. Onceit has raised an undisclosed amount in funding from Punakaiki Fund. The company has 43 active competitors, including 4 funded and 4 that have exited. Its top competitors include companies like Kogan, OZSALE and Mighty Ape NZ.

Company Details

Onceit is an online marketplace for multi-category products. Its product catalogue includes apparels, beauty care products, homeware products, accessories & more for men, women & kids. It covers brands such as Jockey, Julian Danger, JanSport, and Lip Smacker. The company provides discounts on top designer brands. Shipping charges are same for all the products & provides fast delivery for few selected products. Additionally, it also has an app-based platform for iOS users.

Website: www.onceit.co.nz
Social
Email ID: *****@onceit.co.nz
Phone Number: +64 **********
Registered Address: 33 George Street, Newmarket, Auckland, 1023, New Zealand

Key Metrics

Founded Year

2010

Location

Auckland, New Zealand

Stage

Seed

Latest Funding Round

Seed, Feb 04, 2015, $*****

Investors

Punakaiki Fund

Ranked

6^th among 43 active competitors

Employee Count

24 as on Apr 30, 2026

Similar Companies

Zulily & 3524 more

View Onceit's full profile

Onceit is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ONCEIT LIMITED CIN: 2389932 , New Zealand, Active	Jan 25, 2010	-	-

Onceit has raised funding over 1 round. Its latest funding round was a Seed round on Feb 04, 2015 for $*****. 1 investor participated in its latest round. Onceit has 1 institutional investor.

Here is the list of recent funding rounds of Onceit:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 04, 2015	2423824	Seed	2915463	2176607	2702767	3023570

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View details of Onceit's funding rounds and investors

The founders of Onceit are Jay Goodey, Craig Boxall and Keri Henare. Jay Goodey is the CEO of Onceit.

Here are the details of Onceit's key team members:

Jay Goodey: Co-Founder & CEO of Onceit. They serve on the board of 1 company.
Craig Boxall: Co-Founder / Director of Onceit. They serve on the board of 1 company.
Keri Henare: Former Co-Founder of Onceit.

Onceit's Board of Directors

Onceit's board has 4 active members. Jay Goodey and Craig Boxall are part of team and Simon West and Graeme Lance Turner Wiggs are independent board members.

Here is the list of Onceit's board of directors:

Name	Type	Representing	Status	Duration
Jay Goodey	Team	-	Current	16y 1m
Craig Boxall	Team	-	Current	11y 9m
Simon West	Independent board member	-	Current	10y 3m
vvlxflo	Independent board member	-	Current	3y 8m

View details of Onceit's Founder profiles and Board Members

Onceit's employee count trend

Onceit has 24 employees as of Apr 26. Here is Onceit's employee count trend over the years:

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Top competitors of Onceit include Kogan, OZSALE and Mighty Ape NZ. Here is the list of Top 10 competitors of Onceit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kogan 2006, Melbourne (Australia), Public	Online retailer offering multi-category products	-	-	71/100
2nd	OZSALE 2006, Sydney (Australia), Series B	Members-only online shopping platform for apparels & accessories	$14.5M	Insight Partners	41/100
3rd	Mighty Ape NZ 2009, Auckland (New Zealand), Acquired	Online retailer of multi-category consumer products	-	-	40/100
4th	The Loop 2015, Auckland (New Zealand), Unfunded	Online retailer offering multi-category products	-	-	30/100
5th	Thieve 2015, Auckland (New Zealand), Seed	Online retailer offering multi-category products	-	Flux Accelerator, Icehouse Ventures & 1 others	27/100
6th	Onceit 2010, Auckland (New Zealand), Seed	Online marketplace for multi-category products	-	Punakaiki Fund	27/100
7th	Fishpond 2004, Auckland (New Zealand), Seed	Online book retail platform	-	Pohutukawa, Direct Capital & 7 others	26/100
8th	Astral 2016, Auckland (New Zealand), Unfunded	Online subscription platform offering multi-category products	-	-	24/100
9th	Onsale 2013, Auckland (New Zealand), Unfunded	Online retailer for multi-category products	-	-	24/100
10th	Paper Rain 2013, Blenheim (New Zealand), Unfunded	Online retailer offering multi-category eco-friendly products	-	-	24/100