When was Flip.to founded?

Flip.to was founded in 2010 and raised its 1st funding round 2 years after it was founded.

Where is Flip.to located?

Flip.to is headquartered in Maitland, United States.

How many employees does Flip.to have?

As of Jul 31, 2026, the latest employee count at Flip.to is 28.

Is Flip.to a funded company?

Flip.to is a funded company, having raised a total of $685K across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 01, 2012.

When was the latest funding round of Flip.to?

Flip.to's latest funding was a $***** Seed round on Dec 25, 2013, with participation from 0 investor. Its primary sector is Hotel IT. In United States, the Hotel IT sector has seen $10.8M in funding in 2026 to date.

Where does Flip.to rank among its competitors?

Flip.to ranks 57th amongst 254 active competitors, of which 25 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Hotelverse, which secured an undisclosed amount in Jan, 2026.

Who are the top competitors of Flip.to?

Flip.to's top competitors include Revinate, Review Rank and Hotelverse. Among them, Hotelverse secured the most recent funding round in January, 2026.

Flip.to - 2026 Company Profile, Team, Funding & Competitors

Flip.to is a seed company based in Maitland (United States), founded in 2010 by Gil Shabat and Brian Kent. It operates as an Advocacy platform empowering travel brands to inspire and win new travelers. Flip.to has raised $685K in funding. The company has 254 active competitors, including 25 funded and 8 that have exited. Its top competitors include companies like Revinate, Review Rank and Hotelverse.

Company Details

Advocacy platform empowering travel brands to inspire and win new travelers. They pioneered advocacy for the travel industry, helping customers have authentic conversations, nurture lasting relationships, and craft rich experiences. They provide a platform for hotels, resorts, vacation rentals, and destinations to leverage guest advocacy for growth. They offer solutions to reach, inspire, and win over new travelers, boosting revenue and fostering better relationships. They focus on reimagining travel marketing that benefits travelers and businesses. Their core values include design, innovation, and a commitment to helping travel marketers tackle real challenges. They offer self-guided and full platform demos. They are a B2B, SaaS, software company.

Website: www.flip.to/
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Key Metrics

Founded Year

2010

Location

Maitland, United States

Stage

Seed

Total Funding

$685K in 2 rounds

Latest Funding Round

Seed, Dec 25, 2013, $*****

Investors

Scout Ventures

Ranked

57^th among 254 active competitors

Employee Count

28 as on Jul 31, 2026

Similar Companies

Fastbooking & 61 more

View Flip.to's full profile

Flip.to has raised a total funding of $685K over 2 rounds. Its first funding round was on Mar 01, 2012. Flip.to has 1 institutional investor.

Here is the list of recent funding rounds of Flip.to:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 25, 2013	8033462	Seed	5995471	7389942	1474054	9027616
Mar 01, 2012	1832608	Seed	7708467	3477140	4230280	Scout Ventures

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View details of Flip.to's funding rounds and investors

The founders of Flip.to are Gil Shabat and Brian Kent.

Here are the details of Flip.to's key team members:

Gil Shabat: CTO & Co-Founder of Flip.to.
Contact Info: 1 email address
Brian Kent: CEO & Co-Founder of Flip.to.

View details of Flip.to's Founder profiles and Board Members

Flip.to's employee count trend

Flip.to has 28 employees as of Jul 26. Here is Flip.to's employee count trend over the years:

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Top competitors of Flip.to include Revinate, Review Rank and Hotelverse. Here is the list of Top 10 competitors of Flip.to, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Revinate 2009, Palo Alto (United States), Series D	Cloud- based reputation management solutions for hotels	$51.5M	Serent Capital, Benchmark & 10 others	65/100
2nd	Review Rank 2008, Barcelona (Spain), Acquired	Reputation management for hotels	$6.42M	Active Venture Partners, BOOST&Co & 3 others	55/100
3rd	Hotelverse 2020, Palma (Spain), Series A	Provider of digital twin technology and upselling solutions for hotels	$7.7M	Conexo Ventures, Stoneweg & 11 others	54/100
4th	Fastbooking 2000, Paris (France), Acquired	Technology products and solutions to the hospitality industry	$49.8M	IRIS, Edmond de Rothschild & 2 others	50/100
5th	BizzO 2017, Mumbai (India), Seed	SaaS-driven white-label apps to digitalize travel, tourism & hospitality industries	$6.62M	Orios Venture Partners, ICICI Bank & 33 others	47/100
6th	Fineway 2015, Munich (Germany), Deadpooled	AI powered personal travel assistant for holiday bookings	$17.7M	Bayern Kapital, Mairdumont Ventures & 2 others	47/100
7th	Cendyn 1996, Boca Raton (United States), Late Stage	Provider of cloud-based software solutions for the hospitality industry	-	Accel-KKR, PPC Enterprises	44/100
8th	eZee iFeedback 2004, Surat (India), Unfunded	Guest feedback management software	-	-	44/100
9th	Tambourine 1984, Fort Lauderdale (United States), Funding Raised	SaaS-based digital marketing solution for the hospitality industry	-	Atlantic Street Capital	44/100
10th	Customer Alliance 2009, Berlin (Germany), Series B	Provider of online platform for managing guest feedback and satisfaction metrics	-	HTGF, Mountain Partners & 9 others	41/100
57th	Flip.to 2010, Maitland (United States), Seed	Advocacy platform empowering travel brands to inspire and win new travelers	$685K	Scout Ventures	25/100